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1, external links include "interchange link" and "Simple import link", simple import link weight greater than the exchange of links, the current search engine will be a large number of friendship exchange links site, that is, the so-called "link factory" to give down the right to deal with.
2, "Friendship link" the most important role is to improve the site's "PR" value. So before exchanging links to see the other site's PR value size.
3, "PR" value transfer has a rigorous mathematical formula, in addition to concern about the other side PR size, the most important parameter is the other side of the "chain out" quantity, if the other side PR for 8, "chain out" for 100 sites, such links to the weight of the link is very low.
4, avoid being the other side PR cheat. Exchange "Friendship link" first look at each other's home source files, search external link address, if the source file search is not, such a station most use JS or iframe to call link page, is a serious "friendship link" cheat, absolutely do not exchange.
5, "link" before the need to see the other side of the site was Baidu and Google included, in the search engine site sites, enter the website: Xxx.com,xxx for the other domain name, if the results are 0 or only a home page, that the search engine to punish or drop the right, such links can not do.
6, "Friendship link" in addition to pay attention to the other side of the PR, but also pay attention to the other side of the page update speed, the site's activity is more important than the transmission of the PR value alone.
7, "Friendship link" out of the site needs and put these links to the content of the page similar. That is to say "Make friends" the theme of the station chain out as far as possible and friends related, the forum chain out of the station as far as possible is the forum.
8, often check your "friendship link."