Links to the mobile internet age

The author of this article @http://www.aliyun.com/zixun/aggregation/12604.html ">kentzhu, the hotel Butler product owner." With the launch of the micro-credit public platform, micro-letter has become a "mobile internet" another "portal" choice. As we all know, links are the foundation of the entire Internet, and in the Web age, links make the entire Internet vibrant.

However, the app-dominated mobile internet era has led to a new link on the mobile Internet by the micro-credit architecture.

The following is a full text written by the author in the first person

Because some time ago our team made a micro-letter number, called "Hotel Reservation" (plus hotel as a friend). In the micro-letter on the implementation of online booking Express Hotel function, has been a number of micro-letter imitation, basically became the micro-letter public number using the geographical position of the benchmark, is small and innovative it, so, recently very multimedia friends to find me manuscripts, ask me how to see the micro-letter open platform, ask me how the emergence of micro-letters will affect the development of mobile Internet?

This question, sincerely asked me to live, I look at the relatively short-sighted, far from grasp the trend of industry development ability, do the product is also hit where to go. About the micro-letter "hotel" This number of the origin, before knowing that has been answered once, no longer repeat. Of course, this article I also can not talk about any of the micro-letter open platform view, but recently in the product to think of a thing, conveniently recorded here.

As we all know, links are the foundation of the entire Internet, and in the Web age, links make the entire Internet vibrant. To the browser as the carrier, the products are linked to each other, users in different products between the flow, forming a set of systems. Based on the link also derives the word "entrance", the typical search engine, navigation website and so on. and a product in the continuous derivation will form the seed products, these products continue to link to jump to subdivide users, and in a website to complete the user's needs.

However, in the mobile internet age, this kind of link is not work for a long time. Instead, each individual app,app is isolated from each other and cannot be linked and jumped. This form makes the app product from the focus to meet the needs of an independent user to start, but to make another prosperous.

However, more and more apps, not talking about cell phone capacity, even sorting is a laborious thing. I said that app was downloaded by the user, just the first step of the march, whether it will be opened, whether it will be retained, whether it will be remembered in the use of, and so on ... my phone has more than 200 apps in it, but it's very rarely used. Many apps have no chance of exposure at all on a user's phone ... this is a problem that every app has to face.

For a long time, everyone insists on making a niche app to meet the users, and many big companies are also insisting on splitting their apps into apps, each of which is a separate app that runs to get users. There is only one reason, the user does not need all-inclusive app, independent niche app can do better, experience better. But is it true that users do not need all-inclusive apps? I remain skeptical.

The emergence of micro-letters, the first use of the "plug-in system" this form. At that time, I said, this is one of the greatest areas of micro-trust, but also the future of micro-letter one of the most promising places. Because the advent of the plug-in system makes an app expansion possible, at the same time, the plug-in system is a user self-service system, and very flexible, this is a genius idea!

Later, the micro-letter realized the mutual invocation with the app. Using app to share a message to a micro-letter, the micro-letter to determine whether the user installed the app, if installed, directly tuned, and then enter the information display page. This is so cool, this is not the entrance! What are you thinking about when you're sitting in huge traffic, claiming to be a big open product?

This open trial of micro-letters, for the first time, implemented the "link" between apps. This link is so lightweight and win, for the first time, users on the mobile internet can also be achieved jump, although it does not look so lightweight, but, this is already cool.

In fact, the micro-letter reservation hotel in the micro-letter attempt, is another one of my thinking. As a small app developer, can we break through in other ways when the market is completely unable to compete against the big predators?

I've always thought that when you're weak, it's a good way to be a big spender, as long as you keep your brand independent. So, with the help of the micro-letter open platform, we have done such a thing.

After reading our micro-credit number, Allen said, in the future, every micro-letter is an app.

To tell you the truth, the first version of the time, I actually did not understand the meaning of this sentence, because only the basis of the query and telephone calls.

Later, we continue to go down, we found that in the micro-letter, you can achieve a complete product flow, user inquiries Hotel, online booking, management orders. This is exactly the same functionality that can be achieved on the app, but we've changed the way we interact.

Yes, on the micro-letter, each micro-credit can really be an app, a full experience flow of the app.

Micro-Credit This approach, with the previous call to the app is a way of thinking, so that the link between the app, to build a relationship between different apps. And then down, this is really a good idea ah! Just like 360 to eliminate the IE6 this cancer similar, micro-letter will let HTML5 reproduce the light? I'm looking forward to it.

Media friends keep asking me, how do you look at the open platform of micro-letter, micro-letter access to the electricity business is there, micro-letter to do O2O will not succeed, micro-letter will become a mobile internet portal.

... I really don't know. I do not care, I only care about whether the micro-letter is really open enough, my users if you need to book a fast hotel in the micro-letter, what would it be like? What kind of help they need us to do, and how we need to solve the problem. Because, I am a product.