Linyi Electric commercial Building Frontier warehouse and Overseas warehouse

Abstract: Relative to the domestic electricity market saturation, cross-border electricity is a blue sea, when people are enjoying the convenience of the sea Amoy, but also more and more domestic sellers began to sell goods in the form of retail sales around the world. In Linyi, there is also a keen sense of smell

Relative to the saturation of the domestic electricity market, cross-border electricity business is still a blue sea, when people are enjoying the convenience of "Amoy", there are more and more domestic sellers began to sell the goods in the form of retail sales all over the world.

In Linyi, there is also a keen sense of smell of the electric business enterprises will focus on the overseas market, but for the Cross-border electricity business, the long freight time, high freight costs have been plagued by their own development of the two major problems. How to improve the timeliness of logistics? Some of the pro merchants began to explore ways to solve the logistics problems through the layout of frontier warehouses and overseas warehouses.

Dilemma: "Go to sea" road difficult, freight "eat" 1/3 profit

As the first in Ali fast selling on the registered shop, and engaged in Cross-border E-commerce, one of Linyi merchants, Linyi Peng Tuo Technology Network Co., Ltd. General manager Jia Jundong, for the current Cross-border electricity business in Linyi understand very thoroughly, he frankly Linyi as the national famous Logistics capital, North China's most important commodity distributing center, in sourcing, logistics , transportation and other aspects have the innate advantages of developing cross-border electricity dealers. In particular, Linyi Mall of small commodities, by Russia, Africa, Central Europe, Eastern Europe and other countries of the consumer recognition. ”

However, unlike ordinary electric dealers, the logistics costs of cross-border electrical goods are very high, and some prices are not even higher than freight. Jia Jundong Frankly, at present his online shop daily billing volume reached more than 1000 single, monthly sales close to 3 million yuan, each month's freight will account for 1/3 of the sales.

Jia Jundong ate "grievances" at the beginning of his shop, in order to expand the market, in the case of no clear freight, he will store the original price of 16 dollars of reflective clothing made a second "50 percent package mail", the result of a customer took a breath of 50, only the freight will need more than 600 yuan. "The total profit is only 300 yuan, the money is not enough to subsidize the freight." "Jia Jundong said.

At present, due to the number of foreign trade in a single order, small size, so in the shipment to overseas buyers generally will not use the traditional container shipping mode to transport, mainly through international express and postal small package two ways. The adoption of International express although the limitation can be guaranteed, but the freight is too expensive, often an order of profit is not enough to pay courier costs. If the seller raises the price of the commodity correspondingly, it loses the price advantage when competing with the foreign products.

And in the postal packet, the most popular is the air parcel, although the price concessions, but because of air transport in the process of many obstacles, delivery effectiveness is difficult to guarantee. At present, a network of goods from the domestic to overseas logistics and distribution cycle is often between 30-50 days, time fluctuation is quite large.

Jia Jundong clearly remembers a Russian client who took a short-sleeved T-shirt, and the dress was "adrift" for 90 days on the road. "When the customer received the goods in winter clothes, he even gave me a good praise, said it was a surprise." ”

The lengthy distribution cycle has forced many cross-border electric dealers like Jia Jundong to face complaints. In the first half of the year, he was confronted with logistical disputes over more than 100 single shipments to Brazil. "Originally promised 60 days arrival, the result 80 days have not arrived, so customer complaints." ”

Customer complaints often let the seller into the "money goods two losses" situation. "More than the delivery deadline for buyers to reject, the money we naturally can not get, and this time the goods have been sent out, and then back to spend a huge amount of freight, only even the goods also give up." Jia Jundong said that in the Brazilian logistics dispute, he directly lost nearly 30,000 yuan of goods.

Essay: Layout Frontier Warehouse, Overseas warehouse, break through the obstacle of logistics

Border warehouse, Overseas warehouse is in this market demand emerged. It is reported that this year, the Big Dragon Net, "There is a tree" and other domestic well-known cross-border electricity companies through the construction of overseas warehouses to achieve the localization of foreign markets operations.

Jia Jundong Introduction, the so-called "overseas Warehouse", is in the domestic seller set up outside the warehouse service, domestic sellers regularly bulk shipments to overseas warehousing, customer orders, and then from overseas warehousing through the local express delivery company to the customer's hands to save time costs.

"Although the cost of warehousing overseas is higher than the cost of passing postal packets, the advantage is that consumers are local shoppers." Because in many customers ' eyes, long waiting is more painful than paying a little more money. "Jia Jundong said.

The nature of the Frontier warehouse is close to that of the overseas warehouse, mainly relying on the border port and Cross-border logistics channel, and the warehousing and distribution system with various service functions established by the Cross-border electric power suppliers. Seller's goods exist in the Frontier warehouse, received customer orders, the goods from the border out, with the postal clearance, relying on the buyer's domestic logistics company for distribution. Simply put, the frontier is located at home and overseas warehouses are located outside the border. "Jia Jundong said.

Jia Jundong's online shop is mainly for the Russian market, he said, for the Sino-Russian Cross-border electricity, the border warehouse more suitable. At present, he has Dongning County in Mudanjiang City, Heilongjiang province, the establishment of an area of 10,000 square meters of the frontier warehouse, but also with a large logistics company in Russia reached a preliminary cooperation agreement, relying on its distribution network in Russia, shorten the distribution time, this is the first local border warehouse to Russia.

"After the establishment of the Frontier warehouse, we have a large storage base on the border, so that the delivery time can be shortened to about 10 days." "Jia Jundong said. In the future, he also plans to build overseas warehouses in customer-focused overseas countries and distribute them directly from local warehouses.

A statistical data shows that 2013 years of traditional foreign trade growth of less than 10% per cent, cross-border electricity dealers have maintained more than 30% of the growth rate. Jia Jundong said that 70% of the disputes over Cross-border electricity dealers came from logistics, and if the problem of logistics was solved, the road to cross-border electricity dealers would be smoother.