Listen to Sky CEO Songtao Chat cock Wire market, offline channel and light game

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Wen \ He Feng (Welcome to add and wind note micro-signal: fengnote)

Last week in the top of the network activities, I and Sky CEO Songtao have nearly an hour of chat, the topic involves cock silk market, offline installed channels and light games, slightly collated, and share with you.

One, cock silk market, chanting more, really do less

This is a very unique market: the size of the crowd is particularly large, the amount per capita consumption is not so high, but the use of a very high frequency. There are some features:

· Many are just buying smartphone users, do not know what fun, so there is a habit of training process. If the game is so complicated that it's particularly difficult to get started, these people won't use it.

· Sensitive to traffic. We understand that Android is now 70% 2G network, not 3G.

· Accustomed to the operator billing method, rather than Alipay, UnionPay.

In bubble games, the ARPU values are divided into different games. Generally paid down is 10-20 yuan, for them, than eating, singing KTV are cheaper, is the most cost-effective entertainment.

A lot of people look down on the market and think it's too good. Even if you want to pay attention to, but also the mouth to say, but really do not many people.

Second, the offline channel, to understand the small boss and shop assistant way of thinking

We line down the channel to do both ends, one is the factory, one is retail, the last kilometer. At present, there are hundreds of manufacturers, tens of thousands of stores. Day added 300,000 users, one months nearly 10 million.

In addition, Skye spin-off mobile phone assistant business set up Magic products Technology (this year, another one is the Thousand Dragons, do hand Zhouzhi and agents), focus for manufacturers and retail stores to provide mobile phone assistants, products are magic goods mobile phone assistant, formerly Bubble mobile phone assistant.

In fact, Skye began to think about it since 2010. In order to do this, we opened five mobile phone stores, specialized in software counseling, the first shop opened in Ningbo Mobile Business Hall. We all went to the store and I was involved in the details of each product experience.

In product design, magic goods mobile phone Assistant starting point is completely different, magic goods is 2B, 91 mobile phone assistants and 360 mobile phone assistant is 2C. We mainly consider two questions: first, the Clerk's appeal, how to meet the user's installed service in a short time, save the time of the clerk installed, it is equivalent to reduce the operating costs; second, the shop owner or chain head office, consider how to cooperate with the operator, the shop assistant management, so it needs to have a management backstage. So we have to work with them to open the door and merge with their management. That's not what 91 or 360 can do.

According to our statistics, after counseling with the shop assistants, 80% of users entering the retail store will use it to install the application software, and the people who installed the software than other stores do not have the software, the use of more than one times the flow.

You need to understand the way stores, business, small bosses, shop assistants think. The clerk considers something different from what the user considers, and the behavior that the enterprise considers is different from that of the individual.

Third, the light game, money more people less, how to play

Domestic hand Zhang collected about 1 billion, light game accounted for half, end of the tour accounted for half. The plates are big enough, but 90% of developers are on the development side, and only 10% of developers are developing light games. So light game This market, is money more people less. [PS: Skye's definition of light game is lightweight (APK packet is no more than 10M), light flow (less than 10M monthly traffic), light time (10 minutes of debris time). ]

Although the feast can indeed be priced very high, but Mala is also making money, running volume, frequent new dishes, can often be new, the faster the new product.

Skye now has five main entrances: the electronics market, browsers, mobile desktops, bubble games and mobile phone assistants. Among them, bubble game development speed is the fastest, it is different from 360, UC, 91 and so on.

No emphasis on the game, carefully selected hundreds of, are for different hardware performance, as well as player preferences to match. If put on Samsung, HTC, but it is not suitable. This is like going to Dorset and the early Lotus shopping is two different groups, we are targeting the latter group. Specifically:

Theme, action class, RPG class we pick more; because the dual-core is more, even a single core, screen size is limited, we will and developers in the SDK communication, hope that relatively low configuration to ensure relatively high performance, traffic, as far as possible to reduce the strong interaction, emphasizing weak interaction, or even stand-alone; Operator payments and third party payments are integrated.

We believe that Skye has the strength to impact the game distribution of the third pole, one pole is 360, two poles is Tencent. And our offline advantage is hard to replicate.

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