Literally, how to understand O2O

Literally, how to understand O2O?

O2O, all known as online to Offline, can be called the line under the online E-commerce, mainly different from the traditional business, business-to-business, Consumer-to-consumer and other E-commerce models, that is, offline business opportunities and the Internet together, let the Internet become the front line trading. This line of services can be used online showmanship, consumers can use online screening services. In short, the mode of consumer, Consumer-to-consumer, etc. is mainly online payment, the purchase of goods through the logistics channels to reach the hands of consumers, and O2O is paid online, consumers to buy offline goods, services, and then to the offline entity stores to enjoy services. For offline businesses, through the O2O way will be promotional information, services, and so on, will be offline store news to the Internet consumers, will be converted into offline customers. This line of services can be used to line up showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. An important feature of this model is that the effect can be checked, each transaction can be tracked.

China's Ministry of Commerce data show that 2012 domestic e-commerce transactions amounted to 8 trillion yuan, an increase of 31.7% per cent, as of 2012, the domestic chain hundred strong circulation enterprises in 62 have launched the network retail business. But in the rapid progress of the Internet, just online retailing seems to be a bit outdated.

2013 is a full year of China Mobile shopping market, the mobile shopping unique precision customization, fragmentation time, social sharing and "O2O" four characteristics so that consumers become the center of the entire consumption link, will lead a new round of consumer revolution. In the era of PC electric business, traditional retail enterprises are passively accepting the loss of market share, while in the era of mobile shopping, traditional retailers actively embrace mobile shopping and investors will recognize the value of entity stores. With the smooth launch of the Tianhong market micro-letter upgrade service number, the entity retail enterprises are expected to move app/social media interactive platform for the promotion and upgrading of the intensive period is coming, the physical retailer's large-scale transition to mobile shopping is about to open the prologue.

Since the concept of O2O is well-known, the online retail sector, quickly formed a consensus, that is-the line on the seamless convergence will be the department store retail channels the most important development direction in the future.

Micro-Letter 5.0 payment function, so many traditional retail enterprises found a better way to achieve O2O, because the micro-letter huge mobile traffic has been in the mobile end of the strong position, micro-letter quickly became a traditional retail enterprises in the heart of the Dream O2O platform.

Recently, after the Shenzhen Tianhong shopping mall, another local retail giant friend-Arab shares and Tencent holding subsidiary of the Hunan Network signed a cooperation agreement. Tencent will rely on micro-letter platform and member entrance, the construction of "friends and a micro-purchase" micro-trust public platform. It is understood that "friends and a micro-purchase" micro-trust public platform will be implemented features include: Mobile online payment, shopping malls brand and service information line under the share; Membership card binding, members do not need to enjoy membership services, through intelligent services and customer one-on-one interaction and a key call company customer service.

When consumers simply operate on the mobile side, they can make an appointment to all entity department stores to reserve goods and services and pay for their purchases through micro-letters. This is also the first to achieve micro-letter payment, the initial formation of O2O closed-loop mode of commercial retail enterprises.

In fact, the company is not the first crab-eating business in the traditional retail industry, before it, in the recent less than two months, in the traditional retail industry, there are tianhong shopping malls, Wangfujing, Haining Pischen and other enterprises announced "NET", set up their own O2O platform, coupled with the previous news that will be involved in "O2O" Xujiahui, Nanjing in the business, step-by-step higher enterprises, has or is likely to dabble in "O2O" enterprises have more than 15.

Micro-letter is since the media and micro-credit marketing, since the micro-letter 5.0, folded into a good subscription and service number, with binding bank card can be in the public number, sweep two-dimensional code, app in the realization of a key payment function, formed a O2O closed-loop business.

Now, after groping and experimenting, the business model of the two-legged o2o+ gaming platform is gradually becoming clearer, and the micro-credit public platform is gradually becoming commercialized.

Now the traditional retail industry's "net" will be strong, which makes the payment function of micro-letter found a great role. Rainbow, friends, such as retail giants and micro-letter cooperation, so that industry-related people see the traditional retail O2O great potential. And the greatest significance of this cooperation is not necessarily how huge the sales, but through the scale advantage of 400 million users, realize the market brand and service information line under the sharing, so that customers easy access to shopping malls information, such as: business activities, brand recommendations, new product information inquiries, brand subscriptions; there are anniversaries, years of celebration, Seasonal topics such as event display, Member Services, discount information and so on. By the way, it breaks the limitation of traditional entity retailing, extends the space and time of entity retailing to the Internet, and greatly enhances and optimizes the convenience of shopping experience.

This has great significance for traditional department stores and retailers, and they can use the advantages of network platform to promote the development of traditional retail industry.

So, does the micro-letter promote the o2o of the traditional retailing in spring? It may be too early to draw a conclusion. After all, there are so many internet-based pure electric business enterprises in the competitive environment, traffic, user experience busy and hard, can foresee the traditional retail of the road will encounter many difficulties and challenges. The micro-credit public platform, provided to the traditional retail industry is not a perfect platform can be once and for all, but a need to constantly try to running-in and optimization of a new business model. Let them find the way of the electric quotient through the micro-letter, accumulate electric potential energy, finally get down to the line, and then from the line back to the line of Business road, to achieve a truly excellent user experience business model, perhaps, this is the ultimate meaning of o2o really to achieve.