Litters Group and other mainstream group buying sites have started a new round of enclosure movement

Absrtact: Since the first half of 2013, Baidu Glutinous rice, the United States Group Network, litters Group and other mainstream group buying sites have started a new round of enclosure movement, this round of urban construction Common point is the center of gravity to the Midwest three or four-line city transfer. The strategic focus of urban substation construction

Since the first half of 2013, Baidu Glutinous rice, the United States Network, litters group, such as mainstream group buying sites have launched a new round of "enclosure movement", this round of urban construction in common is the center of gravity to the Midwest three or four-line city transfer. The City station construction Strategic center of gravity moves down the website, each line city's market share ratio presents "The Pyramid" the list, with biqing "northward wide" and so on the website of the developed city to form the contrast, but this disparity is expanding unceasingly.

According to the group 800 release of the "August 2014 China Group Purchase Market Statistics Report" data show: Litters group and other efforts to develop the Midwest City Group buying market site, from four line cities (including four lines after the city) to contribute to the market share of the big head, such as the litters regiment up to 72.6%, handle the net First-tier cities accounted for only 5.45% and 13.67% of the market share; In stark contrast, the mass comment group selected biqing Beijing, Shanghai, Guangzhou and other developed cities, 3 first-tier cities and 8 second-tier cities market share of 69.9%, four line city accounted for only 1.16% of the market share.

Combined with the advantages of each site city (turnover ranked top ten) distribution, in the mass comment group turnover TOP10 city, contains 3 first-tier cities, second-tier cities accounted for 4, three-tier city station 3, four-line city, and litters group turnover in the top ten cities, in addition to Beijing belonging to the first-tier cities, The remaining 9 cities are distributed in four-line cities. The difference of the distribution of the advantage City of each group, show that all the market development of each line city has the emphasis, also will cause the line city to the main website revenue contribution disparity widens greatly.