Litters Group: Group buying industry has a watershed staged ice fire twofold days

After a short period of rapid development, China group buying market quickly put up brilliant light, into the cold winter. With the original "burning money competition" gradually receded, some of the capital shortage of sites have been unable to support, have fallen.　　Today, the Chinese group buying market will also experience the cold winter, industry differentiation will be greatly accelerated, in the context of the reshuffle intensified, relying on "burning money", crazy expansion of the era has passed, the hard skills of the purchase site is expected to become the final winner. Data show that as of the end of September 2011, many sites have been out early. Nationwide already has 1027 group buying websites in the intense competition closes, withdraws the group buying market. In September alone, the number of group purchase sites closed up to 419, and some have not yet closed the site has become a "zombie station", one months do not see the new group purchase item online, only retain domain names.　　In a global economic slump, investors are tightening spending to avoid risk. Group buying sites in the capital overheated situation blindly set up, now this situation is the result of past mistakes. But this side is suffering from the cold winter, the other side but in the cold winter to find the export, staged a fiery scene. Some sites in order to survive, instead of focusing on physical group buy, do the vivid, and some focus on localized life services, thus achieving remarkable results.　　According to the domestic well-known group buying navigation website Group 800 released August data shows that the industry's first position since last March, the first change: litters group to 171 million yuan sales over the handle net of 161 million yuan and the United States network of 133 million yuan, ranked first. The litters group is scheduled to go on the U.S. market this year, the news has been confirmed by the Chairman and CEO of the litters group Xu Maodong. "The main goal of the litters group listing is the need for brand building, the second is to open up the capital market through the IPO, so that there will be better financing channels in the future." "Xu Maodong said. For the development of an enterprise, listing is undoubtedly the most effective way to cultivate the brand and obtain more financing opportunities, and the litters group is certainly no exception.　　In fact, the litters group has been in the United States listing strategist. But the road of listing is difficult, can see to seek the difference development, find the breakthrough of innovation is the most important to the survival of the enterprise. Litters group not only by virtue of "not satisfied with the refund", "Select fine dishes" and other plans, activities launched achieved excellent results. At the same time, litters group more firmly develop localization services, before long, litters group to buy 55.com domain name, is now officially online.　　As the Litters Brothers website, 55 Life Mall for consumers to create a one-stop buy platform, will be open to group buying peers, businesses can also be in the platform "open shop" sales services; At the same time, various local life service businesses can also be opened shop, to provide appropriate preferential merchandise discounts. The stage of the internet is never lack of passion, the development speed of ebb and flow is often dizzying. Nowadays, the dividing line of the group buying industry not only shows the tragic consequences of the blind follow the bandwagon,, but also let everyone see the steady is always a foothold of the enterprise, litters Regiment is relying on a long time to lay the foundation of localization services, won the first position today. This time, the show is a corner of the Chinese group buying market, the watershed on both sides of the ice fire two days in the interpretation of this process, but also to explain the future development of most enterprises direction. Share to:>> more