Litters Group is no longer a traditional group buying site, but a service platform for the electric business

Absrtact: Yesterday, litters Group CEO Xu Maodong told reporters that the current litters regiment only 10% of the revenue from the group purchase business, from the Electricity Business platform service charge accounted for half of the total revenue. In Xu Maodong's view, the litters group is no longer a traditional group buying site, but

Yesterday, Litters Group CEO Xu Maodong told reporters that the current litters regiment only 10% of the revenue from the group purchase business, from the Electricity Business platform service charge accounted for half of the total revenue. In Xu Maodong view, the litters group is no longer the traditional sense of the group purchase site, but a service platform for the electric business.

The current group buying site is falling into a collective slump, has been reduced from the peak period of more than 5,000 home to less than 200. According to the introduction of litters group positioning is the service platform, mainly for the litters group of merchants to provide open mobile shop services. According to Xu Maodong's idea, group buying is an advertising promotional tool, in its layout as a diversion of the role: by buying information to attract users, online download shop app, store app through the store directly to the customer push preferential information, to achieve direct sales. Throughout the process, the litters group played the role of diversion and app development.

At present, the United States, the public comments, glutinous rice are backed bat, and Xu Maodong said not to rule out the cooperation with capital, but the litters group will always remain independent.