Litters Group teamed up with CCTV "tip of the tongue" to launch the tip dish experience activity

Absrtact: Recently, the local Life service electric business Platform Litters Mall (that is, the litters group) announced the official and CCTV "on the tip of the tongue of China" (second quarter) to launch cooperation, the introduction of the tip of the food experience activities. This makes the tip of the tongue into more high-quality business, litters Group also take this

Recently, the local Life service electric business Platform Litters Mall (that is, the litters group) announced the official and CCTV "on the tip of the tongue of China" (second quarter) to launch the "tip dish" experience activities. This makes the tip of the tongue food into more high-quality business, litters Regiment also take this turn front, realize the TV content and offline activities of the integrated marketing new model.

Last month, the litters group received 50 million dollars (about 310 million RMB) injected by the original shareholder team, which was used to promote the development of the litters group to the Life service field. This and CCTV "tip of the tongue" joint launch of the tip of the tongue dishes experience activity is a huge amount of financing after the litters group to the Life Service field longitudinal deepening development of new measures.

In the past, the brand marketing channels of TV programmes, traditional advertising sales, overseas distribution and video site is the main way, and this year, "Tip 2," The marketing of the same name, such as food books, films and other derivatives, but also the first attempt to cooperate with the electric dealer sales derivatives.

The Tip menu experience will be a nationwide selection of brands that meet the requirements of the brand to become the tip of the taste shop, and by the store experienced chefs in accordance with the tip of China's second-quarter official certification recipes in the local Also

The original tip of the tongue dishes, the vast majority of diners do not have to visit the tip of the tongue can taste 2 delicacies. It is understood that Qiao Jiangnan, Shu kingdoms, East Haven and other businesses will become the first tip of the taste shop.

It is reported that, with the help of this cooperation, litters Mall will soon introduce 50 of the choice of the tip of the tongue dishes, so that the public vote to select the most want to eat in the city of the tip of the dish, participate in the activities of netizens will have the opportunity to get free to try to eat.