Litters group Xu Maodong: China's real meaning of group buying is not existed

Q: What are some of your previous experiences, including http://www.aliyun.com/zixun/aggregation/8150.html "> Traditional industries, investment, and how do you get into the group buying industry?"

Xu Maodong: I used to do the supermarket for almost 10 years, and in the mobile advertising for many years, so I cut into the entry point is not the same. Litters has always wanted to use the Internet to transform the life service industry, to provide a channel for life services merchants, this connection is mainly mobile app. In fact, you will find that litters from the first day is not how to do group buying, time is very short.

Q: Did you think so?

Xu Maodong: Yes, all the time, litters is pushing more than one day. Litters Why so short time turnover up so fast, is because we pushed a day more than single, when a large number of group buying site in a single daily, litters up is a single, and pushed every single days, each single long-term sales. At that time the first stage we did not give businesses to provide online stores, litters 2.0 is actually pushed the shop 1.0. Probably 2011 November, we launched the Litters Mall, litters Mall is equivalent to the life of service businesses to move online to the normal existence, rather than sell a single, sold out on the line. Because the Chinese real meaning of group buying is not existed, come up is a group, in the Chinese consumer's impression inside, buy is bought beer and skittles on the internet, discount is called group purchase.

Q: In the competition of group buying, a very early paragraph is in the speed of spell, there is money. Now it looks like size, money, technology, products, sales, these elements if you're going to sort?

Xu Maodong: Product is the most important, followed by technology, the third is sales, the fourth is capital. These elements are very important, must be the line of words is certainly so, because products can determine the user and business experience, user and business experience is the first, litters internal values, the user first, merchant second.

Q: How do you highlight the user first?

Xu Maodong: When many group buying site is not clear, many employees are confused, in the end business is important or user important? This is the past few years a lot of group buy site tangled problem, litters come up very clear, encounter conflict of interest when the user benefits first, when the industry chain more clear, so we see more understand. (article/Liu Yan, from the cover of the October issue of business value)