Litters Mall: American Group, reviews, glutinous rice not to play with you

When the glutinous rice, comments, the United States Group is still in the market to fight hot, litters Group is planning new market direction. From the recent introduction of "shop through" to see, litters group has been clearly released to buy, transformation O2O Life Service platform signal.

And just get the latest news, once as the boss of domestic buy handle nets, then has been Jiangsu private enterprise ambitious three-cell acquisition, behind the silence, mapping out group buying industry to reproduce the pattern of ice-fire double days.

Litters Mall: American Group, reviews, glutinous rice not to play with you

Litters Group in the domestic group buying market is a dark horse, as early as 2011, in all people did not think of the situation, litters Regiment, become the boss of group buying. After this, the litters Regiment began to launch the litters Mall, and increased the investment in litters Mall. From Xu Maodong Recent position view, the Litters Regiment pursues is the life service industry long-term market opportunity, just does not want in the group buying mode to consume down.

First of all, group purchase is only a business promotion, not a healthy business model, can not support the industry go further. Second, the mobile Internet makes the flow of debris, spell burning money, spell the flow of the group buying war has not too much meaning, from the United States, comments and glutinous rice after the "take refuge in" bat data shows. Finally, mobile internet users and mobile consumer growth, for the local life O2O bring great growth space, otherwise, bat will not select the traditional group purchase site, and have launched their own "Connecting businesses and users" application. In the eyes of Xu Maodong, group buying is not the future of the service industry (the same point of praise), now is the time to focus on future market development, so, litters Group Transformation Life Service platform. As for the group buying, will become the litters Life service electricity business platform Big ecology component, continues to play for the merchant promotion role.

Buy 2C End Saturation system 2B

When the United States, comments, glutinous rice in the group buying market for users to fight the Life-and-death, litters group will look to the upstream of the industrial chain-life service merchants online shop. Litters "Online" for businesses to provide a direct "connection" with the end user opportunities. Merchants through the "shop through" one-stop management of their own stores, mobile store clients and Third-party platform stores, can help businesses to achieve online direct sales, member operations, dynamic promotions, brand display. From the official description, litters group on this product to give the transformation of high hopes, and transformation is a dangerous chess, pressure on, the future of immeasurable, pressure wrong, perhaps a disaster.

But it's worth the risk, after all, from the current market situation, group buy 2C market has become saturated, the United States and comments on the Life-and-death, and there are Baidu funds and flow support of glutinous rice in the struggling to catch up, litters regiment in the continued struggle can only accelerate the consumption of existing accumulation, to long-term development, You have to go first step to the next stage of the market competition to seize the opportunity.

To 2C traffic-driven group buying market has reached its peak, for 2C users of the product has not too much innovation, and for 2B business system services There are many possibilities. The local Life service industry includes various types, businesses of all levels, big to star hotel, chain catering, small to snack bar, foot shop, etc., this market also exists too many operators without network ability, and want to access the Internet, the merchant has a backstage controllable system is the most basic requirements.

The form of group buying is to stimulate the consumer market, followed by forcing the service industry to its submission, and litters group of the Abacus is, if you can stabilize a large number of businesses, the user naturally also followed, the first service merchant service consumers, this is the litters Group business strategy of the largest adjustment. and service merchants temporarily do not have to spell money, spell traffic, spelling is the system of ease of use, this is the opportunity of the litters regiment.

O2O Life Service industry ushered in the era of fine competition

In fact, for the business, the current group buy to do more time is being group buying site led by the nose, is entirely through the use of group purchase site traffic to realize that they can not participate in the network operation. Take my tea shop in the United States to do the group purchase project as an example, American Regiment sent to set up a package, and then take photos, finally on the shelves of sales, the process of store basic not to participate in the shelves, after the store needs to have a product to operate through the United States Regiment salesman, there is no independent operation rights. This form is more suitable for group buying site itself, and not suitable for service stores, group buying mode of the problems exposed more and more intense.

Service is not a commodity, the commodity is standardized, and the service is flexible, so can not supply and marketing mode of sales, the life service industry to participate in the network competition needs to rely on their own business, rather than the service products after packaging to the electric Dealer website for sale.

For life service business, litters Group of online shop is more positive attempt. Through the unified backstage system, the merchant has the independent decision-making power, to the product new, the optimization, the price adjustment and so on also may more nimble fast, the unified backstage system also facilitates the merchant to do the operation data analysis, the CRM marketing management and so on. The service industry network, the fight is not only a lot, all the details can have an impact on the performance of the shop, Day Cat Shop competition is the most direct future portrayal.

For the service sector, group buy let it realize the power of the power, and group buying is not the best life service industry, the optimal form of the future life service consumption will tend to price. Taobao is like the beginning of the price advantage to obtain the consumer's favor, and now the price is not the only element of electricity, service quality more attention, put to the local life service industry, the electricity market is the same, this is the market law.

Help the Life service merchant to adapt the network operation only then has the market potential, but does not use buys the form thirst. Some people say that group buying can store the remaining consumption space, the truth is true, but the dominant store is not to do group buying, should not be a group buying site, but should be the store itself. Frankly speaking, the current group buy just play the rough form of traffic, and the future is more focused on operations, Taobao early as long as open a Taobao shop can make money, and now operating ability is the basic skills. O2O Life Service Industry, the extensive development will soon end, fine competition with the advent. PS: A large wave of teaching stores operation, analysis, marketing training and on behalf of the operating company will soon appear. ）

Litters Group positioning Services What do cats think? Millet to consider not?

Xu Maodong said that litters to do the life of the service industry cat, that is, to do the platform. This direction may be very consistent with Ali's appetite, if the litters regiment can have good results, Ali is not stingy to invest in it. Perhaps litters group to give up group buying, to provide life service platform strategy is correct, at least this prospect is more imaginative, Ali is sure will not buy a buy company, but the investment of a Life service platform company is also very attractive, for other investors is the same truth.

In addition, if from the investment point of view, Millet is also very likely to invest in litters group, from the recent investment strategy millet, do not seek the most influential investment market, but to meet their own strategy and have a certain service capabilities of enterprises. Millet has recently tried in the local life service. Millet only rely on their own development is not realistic, find a partner as a supplier more effective. In the United States, reviews, glutinous Rice was bat down after, recently, handle nets and is a grand three cell, litters group is the last of the millet can be selected cards.

At present, the traditional group purchase site five, litters Regiment is the only "single", which may be in the introduction of investment can sell a good price. Whether it is Ali or millet, litters group has a lot of investment value, but the premise is to see litters itself willing to be reluctant to the Giants closer.