Litters Regiment strong momentum, new measures into business "suction gold weapon"

Litters Regiment strong momentum, new measures into business "suction gold weapon"

Cheung

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2011, group buying industry into the life and death speed period, thousands of group buy net disappeared, into the 2012, the surviving group buying site, still face severe test. In order to seek an escape, some group buying website began to transform, to the kind of the consumer. Is this the way to buy the industry? Not too!

Group buying website to the customers, the first to face storage, logistics and other huge obstacles, the original funds are stretched, how to face the high cost of the customers. Moreover, the business market is already knives meet, when, Jing Dong, excellent Amazon is killing envy, Taobao, Tencent, Baidu, these crocodiles also began to tackle the business. In the face of so many enemies, group buying site to the scraps, but also a few two pieces of leftover soup?

Data show that the shift to physical category group buying site has increased from 22% last year to nearly 50%. However, in a lot of cooperation with the ground to provide group purchase services to the transformation of the site, while the litters group to "Life Services E-commerce" upgrade, to create a variety of one-stop Life service group purchase platform, determined in the field of plowing group buying.

In addition to the online purchase of Low-cost, convenient and other general properties, more have the characteristics of serving local users, this is the general and Consumer-to-consumer do not have the advantage. If you give up service and turn to the Business-to-consumer, it is undoubtedly to raise the short and avoid the long, lost their foothold in the foundation. Litters Group adhere to the direction of life services, and strive to build "buy + Life Mall" platform, not only to maintain and strengthen their own characteristics, but also to avoid the industry homogeneity of vicious competition, this is the real way to buy the site.

Of course, the main focus on life services, does not mean that the benefits, but also in the service of continuous innovation, to create their own characteristics and advantages. And Beijing-east, Taobao and QQ and other online shopping model, the advantages of the litters group is: first, the formation of a stable passenger flow, accumulated nearly tens of thousands of members, daily average visitors nearly 3 million, the second is to reduce the cost of investment, improve the sales conversion rate, the third is the introduction of the store's business model. For businesses, this is a rare marketing environment.

Store is the original litters regiment. The use of shop operators, merchants and litters group cooperation is no longer discontinuous, discontinuous, but a long-term, stable advertising and sales platform. Litters's stores are no longer like other group-buying sites, where merchants are trapped by a single product, unable to change goods at will, or to extend sales time. In the "Promotion + distribution" mode, merchants can achieve a variety of products online sales, a variety of products portfolio, permanent display, flexible management, to provide consumers with more space for choice.

Litters Deputy president Zhaowenjiang said, "The essence of group buying is the life service business promotion platform." Store as a business distribution platform, by a single low margin commodity-driven businesses a variety of high profit goods marketing model to promote the sales, both for the merchants gathered popularity, but also brought profits to the business.

Litters stores have brought greater value to the merchant. For example, according to third party data statistics, orchid Club stores in 3 months time to create 6 million yuan sales, attracting more than 100,000 passenger traffic. Another example, the Royal Mud Fang store within one day, pomegranate whitening antioxidant Full Effect set sales broken, the plate-making sleep mask sales breakthrough 3,000, mineral nutrition mask almost million people sales.

Litters group of stores has become a group buying "gold sharp", through this one-stop life services to buy platform, you can see, as long as the innovation, buy industry can be from the winter vitality of the spring.