Litters Regiment Xu Maodong: One-stop management for traditional merchants to accelerate the speed of electronic business

Recently, litters Group chairman and CEO Xu Maodong in an interview with reporters that the traditional group buying industry after four years of rapid development and industry integration, now with the help of mobile internet and O2O, ushered in a new round of differentiation. With their peers deep into the field of subdivision to obtain more traffic in different, litters group will focus on the marketing needs of businesses, in the recent days officially launched based on mobile internet shop through, for businesses to provide their own http://www.aliyun.com/zixun/aggregation/ 18423.html "> online shops, including independent merchants Mobile store clients and brand stores, for merchants to achieve online direct sales, member operations, dynamic promotions, brand display.

It is understood that the life service merchant "net", can be traced back to the PC era of Internet advertising, but this way is only a brand publicity. 2010, the rise of the group purchase, so that the beginning of life service O2O, merchants through group buying to achieve brand awareness and pull a new dual appeal. But after the frenzy of the group buying industry, merchants found that they had not actually brought their own profits.

The rise of mobile internet, led to the rapid growth of consumer services consumption, merchants began to study through the self-built channels and Third-party platforms, operating mobile stores, improve revenue. But to the life service merchant, the multiplex marketing channel may excavate more potential users, but also is immersed in the multi platform management inconvenience. As a hands-on person, He Feng, the head of new Chili Road, said that in order to achieve the best results, they put a promotional campaign on multiple platforms, because the platform is independent, which greatly increased the pressure of operators.

And the litters group launched the online shop, one of the highlights, is a one-stop through the third party platform to achieve the merchant's multi-platform one-click Management. At present, the merchant can log into the shop through the management backstage, the mobile store clients, brand stores and Third-party platform store for one-stop management and operation. Real help merchants to achieve multiple platforms between the order, merchandise and member data synchronization management and operation. Intelligent and convenient background management, so that most of the merchants of the process of speeding up.

It is reported that the country has thousands of life service businesses to lead the use of online shop through, such as the new Spicy road, Jiangnan, Zordenis, the United States, such as car care, covering ultra, catering, hotels, KTV, photographic photography, beauty salons, wedding, car services and other life service areas, These businesses hope to use online shop to seize the mobile era of new opportunities for marketing changes.