Litters scale profit is the signal of spring of group buying industry?

Litters scale profit is the signal of spring of group buying industry?

At the beginning of the year, buy net is http://www.aliyun.com/zixun/aggregation/3963.html "> Ice Fire Double Day." On one side, more than 6,000 have shrunk to more than 2000, and all Groupon networks have cut off some unprofitable cities, reducing costs and market risk by scaling back. and 24 coupons and other large group buy network has exposed investors withdraw capital, stop operation of the news, buy net overall speaking is "winter".

On the other side, the litters group claimed to achieve a single month million profit, which is also a full announcement after the profit of 1 yuan, the first large-scale profitable group buying site. But according to litters released data show, litters mall brand stores business income accounted for the overall income of 70%.

In other words, litters profit is not relying on group buying business, but rely on its litters mall brand business, this is the 2012 litters focus on doing things. Litters Mall can be regarded as the Life service field "Day Cat", let life service business will brand shop to the litters mall up, "promotional + distribution" of long-term sales, and buy instead become a litters mall channel.

The advantage of this is to avoid the group of businessmen to profit from the group buying mode, to enhance business profits, so that cooperation can be stable; In addition, through the mall gathered a large number of long-term, stable brand business, you can make these brands of business users often go to the litters to stroll around, enhance the user stickiness Because not only the advertising nature of the group buying business, so the proportion of litters will be increased, it is revealed that its interest rate buffers, above the industry average of 6%.

Therefore, only from the litters group profit million to prove that the spring is not correct, because litters profit is not simply rely on group buying business, but also rely on life Service mall. and group buying has now become suning easy to buy, Jingdong, cat and other integrated electrical Business Standard, which is also a huge impact on the independent group buying network.

According to Analysys International published data show that the life service market is huge, there are more than 2 trillion. So, litters from a single group Purchase Transformation Life Service Mall This road seems to go right, and take the lead in the Life Service Mall, in fact, also opened up a new e-commerce model of life services.

But I still have a few questions, litters first into the field of Life Service Mall, whether it means that other group buy network can also go this way? Has the litters mall built up its own barriers, raising competitors ' entry thresholds? After all, in the current industry integration and transformation period, the home is looking for. In addition, litters mall brand building How to effectively carry out? Litters How to better import rich traffic for the merchant? All these questions will concern whether litters can continue to make money.

From the development of E-commerce in China's life service industry, the use of group buying mode, the industry has been the explosion of growth, after more than two years of Tide Amoy, have the strength, ability, strategic company precipitated down, the market is further concentrated in a few large enterprises. 2013 We look forward to the development of this industry more standardized, but also look forward to products, models, applications and other aspects of more innovation appears.