Abstract: Recently, the internet giants have to compete for the O2O market, group buying industry as a mobile portal strategic position once again aroused industry concern. From the beginning of the thousand-group war, the current group buying market has become the Giants are competing for another big battlefield. Ali
Recently, the Internet giants have to compete for the O2O market, group buying industry as a mobile portal strategic position once again aroused industry concern.
From the beginning of the thousand-group war, the current group buying market has become the Giants are competing for another big battlefield. Ali injection of the United States, Baidu acquisition of Glutinous rice, Tencent Joint public comments, "LBS+O2O" entrance has become the Internet giants standard. The competition for mobile power has been in full swing, who will be the first in this step, the next Internet outlet leading role.
Litters Group Chairman Xu Maodong
As one of the top five local group buying sites, litters group, always in the mobile end to explore, exerting force. According to Litters Group chairman Xu Maodong revealed that the current litters group of users at the mobile end of the transaction volume has exceeded the overall 50%, and is still growing. In some of China's three or four-line cities, handset-side sales accounted for up to 70%.
Xu Maodong that in some three or four-line cities, the number of users on the Internet via mobile clients has exceeded the PC side. This is due to the rapid popularity of a large number of smartphones, the terminal price is far lower than the PC, and easy to operate, the use of low threshold. So many consumers for the first time using the Internet is through the mobile phone, their internet habits are developed through the mobile phone, these users use mobile phones to eat and drink life services consumption is also logical.
At present, another attempt by the litters group is to move upgrades. According to Xu Maodong revealed that the litters group in the mobile end of the market to try to build a mobile mall, has now launched a business review, online selection and reservation and other functional applications, can truly achieve PC-side and mobile end of seamless connection. Litters will be positioning litters mobile internet companies, through the mobile Internet technology through the supply chain, through mobile internet technology to connect businesses and consumers, the production capacity and consumption ability to match.
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