The electric business profession burns the money indeed already to the jaw-dropping level, compared with hundreds of millions of dollars at every turn, 50 million dollars also can only brush a sense of existence.
May 21, Litters Group Chairman and CEO Xu Maodong revealed that litters group original shareholder team to the litters group again injected 50 million U.S. dollars, of which Xu Mao investment accounted for more than 50%.
With the United States Group A round of financing 300 million U.S. dollars, the public comments get 400 million U.S. dollars plus Tencent traffic entrance, Baidu glutinous rice by Baidu compared to the litters group of 50 million dollars is really just brush a sense of existence level. Public comment on the investment of a foreign sales company "Hungry" round 80 million U.S. dollars, not to mention with the public has been listed in the big Money Mall compared.
It can be said that in China, the development of electric business is like Nirvana, Escape, or burn to ashes, or boil down to nirvana into a Phoenix. And the group buying industry and the electric business industry is very similar, are the offline products and services moved to the line. Group buying industry is characterized by the high level of sales of products is not uniform, need a cumbersome offline team to carry out.
And for the litters Regiment, the old time is a beauty, and the beauty of the skin after the tear is brutal ferocious.
Let's put the timeline back to 2011, Xu Maodong with "litters Group chairman and CEO" title High-profile appearance, release "Financing 200 million Dollars", "a few months to the Nasdaq listing" and other satellites. At that time, the litters group's market activity is also intense, its "Lifetime movie ticket", "life-long love" and other activities attracted a lot of attention.
Previous friends mentioned a three-tier city monthly salary of 3,500 small market commissioner entanglements hundreds of thousands of monthly market costs how to spend out, that is the time of the litters regiment. At that time Litters Regiment Market Department's caliber is, even the money does not spend, does what market. If the market costs are not spent, the market is to be deducted performance.
With frenzied market input and full chicken blood-like sprint, the litters group has rushed to the industry's first position in a short period of time and tried to hit the IPO.
However, the real value of the flow is precipitated flow, rather than short-term rush out of the flow. Litters Sprint After the failure of the market, the situation has plummeted. With the "Lottery Door", "Exit door", "staff withdrawal door" and other scandals, litters group also gradually from the industry first fell to the United States, the public comments on the back, with the handle, glutinous rice indicators ranked in the indented state.
After 2012 years of group buying industry is a collective look decline, a large number of deaths, after 2013 years of anxiety recovery, group buying industry melee results gradually surfaced. With 3721.html ">2014 years of public comments, the United States to obtain financing, glutinous rice committed to Baidu, group buying officially into the final shuffle stage." Of course, there are full participation in the episode of Suning, and high friends in Tencent continue to be marginalized.
To tell the truth, litters Group Although there are many irrational move, but its accumulation in the industry for many years, even if not enough to anachronistic, but did precipitate a lot of merchants, user accumulation. A company can from hundred Regiment, the Thousand Regiment fights the battle to keep to the industry top five position, how all has the hand.
But the plan always catch up with change, not easy to occupy a place in the group, new battlefield already is Life service field O2O.
The United States and the public comments are competing for the connection and service of the boss, the U.S. map in the field of group buying to do a well-deserved boss, its strong offline team and a large number of urban stations to maintain the existing advantages, the United States Mission hotels, Cat's eye movies and other products are the United States Group of ecological distribution extension.
and the public comments on the life service O2O layout has become a prototype, business reviews, buy, book, take-away at the same time development, industry catering, leisure and entertainment, marriage, hotels, online tourism go hand in arm, only time to in-depth development.
Glutinous rice, although not before the climate, but now has Baidu distribution, flow and other support, but also a stroke of power.
When it comes to this, it's time to talk about the direction of the litters Regiment. Xu Maodong's claim to investment means that companies such as Alibaba, previously rumored to be in the industry, have been unrealistic. Litters Regiment This release News said additional 50 million U.S. dollars financing, and do not say 50 million dollars can all in place, even if all in place, also cannot change the existing pattern of litters regiment.
Litters group faces further difficult to do, step back and eat death status quo. Forward development, not enough money. Local Life service O2O, the first line o need a large number of market input, or like micro-letter, QQ, Baidu such a large flow of injection, litters group before the good mass of SMS has gradually faded out of the user's view. The second line of the O also need money, the ground team because of its hard work, high staff costs. Moreover, the group buying industry sales staff's income is divided according to the trade flow, but is not the traditional sales industry according to the profit divide.
Consider a more realistic question, buy in the end can make money? The status quo is that if you want to do the platform, you must burn money to the end. Burn to the competition all die or change careers, the remainder is king. But if you do not think about the future, use the current flow of money to exchange some dollars, can also live for a while.
Litters Group was renamed as Litters Mall early, expressing the hope of transforming from simple group purchase to electronic business. During the litters regiment also tried to do litters wallet and other products, hope to do electronic coupons even involved in the field of electronic payment, of course, is also a lost.
The brutal reality is, the Life service field buys the industry the physical electricity business sale does not have the ideal. Because the salesman who is good at talking about the offline sales list may not be a good purchase at the same time. In addition, the physical power supply chain and logistics is not the group buying industry can soon be done.
What's more, the electric industry itself and the fight into the Red Sea, a lot of cat, Jing Dong, perpendicular to the goods will, Poly-Mei excellent products or even shop 1th, Jiuxian network, even the Dangdang has been listed on the day is not good. The electric circle of our own not enough to play, where the group buy the company old piece.
A senior electric business analyst's suggestion is that the litters group should not look for opportunities from the Internet enterprises, local life so hard, Baidu Tencent has a layout, Alibaba in the search for WiFi access curve landing opportunities, Qihoo 360 recently issued a statement to do 360 good things, Local life is clearly far from the security field. Is it difficult to send hope to the millet and music?
In fact, the litters group should consider looking for opportunities in the transformation of the traditional industry into electronic business. such as catering groups, commercial real estate and so on.
Plainly, litters Regiment is now like Ziya, 50 million dollars "bait" has been released, the willing to take the bait.