"Little defeat" guess start guessing the ending, a ten-year pioneering road for Hong Kong people

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2000 Chen founded a Flash animation company--showgood, his "Dahua Three Kingdoms" to create the glorious era of flash animation, but also the Q version of the three cultures brought to the mainstream vision. But since then the company and not too good development, experience all sorts of, Chen again on the road to the hardware and software combination of preschool education. This article originates from the titanium media, I the Dark horse share this hope to be helpful to everybody.

I am Chen, in the domestic entrepreneurship more than 10 years of Hong Kong people, founded in 2000 the first domestic Flash animation company--showgood;2005 for a variety of reasons I left, and now created a strange treasure. From Showgood to the odd treasure, I would like to share with you my experience, I hope to give the same as I walk in the entrepreneurial path of some inspiration, but also hope that the treasure can get everyone's support.

I believe the internet will change the world--showgood.com

In 1996, when I first contacted the Internet at a friend's house, I felt that this magical thing could change the world, and I wanted to be a part of the Web to change the world.

1999, the network economy swept the world, one of the US Blue Mountain Electronic Greeting card company is very hot, on their website, users can send each other beautifully designed electronic greeting cards. This kind of interactive form makes information spread, wildfire, global spread, is absolutely viral, fast and violent. I was thinking that if I could design a series of characters in an e-card to be sent in a large amount to attract enough eyeballs to gather a certain degree of popularity, like the animated characters in Disney, it would be a huge business prospect.

So in 2000, I came to Guangzhou to set up an electronic greeting card network company, I hope one day to have their own "Mickey Mouse."

Two, "Big talk" of the hot--from the network company into animation company

In the process of developing a series of electronic greeting cards, I was thinking: how to shape the image can be more popular? I have chosen four themes in a number of ideas, including the Q version of my brother's proposed theme, and then found different people to develop separately. At that time, a group of Guangzhou Academy of Fine Arts students to help us make electronic greeting cards, I chose one of the students responsible for the three countries this theme. In the process of development, my requirements are constantly changing the upgrade, slowly develop more content than an electronic greeting card can carry the range, unknowingly formed more than a minute of network animation.

After the completion of the work on the company's website, feedback quickly came, the most popular is the Three Kingdoms series, considering the lack of resources at that time, I stopped the other three series of content development, full development of the Three Kingdoms series.

After three years of development from 2000 to 2003, hundred people on this project made a different contribution to make the "Big Three" series won the support of many people, and even a lot of foreign netizens are very like our works, extended to develop the works including MV, "Soldier Story", " Three foreign biography "and so on, the product has dolls, books, DVDs and authorized development of the network games, NetEase has provided data:" Dahua three "single works monthly browsing volume of more than 160 million. In addition, the first comic book on the sale of more than 100,000 albums, cartoons are a lot of TV scrambling to steal, Showgood also from a original intention to just issue an electronic greeting card network company shook the body into an original animation company.

Third, try again--Network TV station (SGTV)

In the 2001, with the popularity of "Big talk", I believe that the potential of the network economy is enormous, and after further reflection on the power and speed of the free transmission of the network, I have a bolder idea--SGTV.

SGTV is to build their own content publishing platform, on this platform to our members to provide independent development of the original quality products and quality services. And we support the platform by charging advertising fees and a certain membership fee. The world of the network is free, so, everyone can watch at any time, not limited by the times, thus producing enough eyeball economy, this is the biggest value of SGTV. (This business model is the same as a pay-for-watch channel for the current domestic music video TV and the overseas Netflix launch.) )

But the idea was too advanced at the time, and none of the people and investors involved in the day-to-day operations of the company understood. There was an investor who retorted on the spot: "Do you know how much it costs to build a TV station?" Then he went straight away. Very helpless and unfortunately, like the current video TV and Netflix stock has reached tens of billions of, Sgtv's general direction is correct, if there is enough money to support and the team's joint efforts, I think the return is very substantial.

No matter what other people think, I will stick to it. In 2002, in order to be able to launch the SGTV, I set up a project team to develop a special charge content, so, "the story of the Soldier" series of animation was born.

After a hard preparation, in 2003 years, we finally set up a message paid to watch the platform (there was no Alipay, small pay and other online payment channels), "Soldier Story" the first month of income more than 2000, the second month more than 30,000, to the third month has reached 90,000. But as soon as the platform was profitable, the government happened to be releasing a red: All SP companies were not allowed to do the charging business. At that time, the application for a full network SP licence required 10 million of the registered capital and the domestic licence application was not open to the Hong Kong people, so there was no way to proceed.

Of course, as a content company, we can also through television, audio and book publishing these traditional ways to publish animated content, but always the end of the year, because the publishing company and our cooperation is always in the signing of a formal contract, paid one or two times royalties, after the legitimate piracy. Finally, other shareholders have lost confidence in the domestic policy and business environment and have no desire to re-enter. I've been struggling for 2004 years. By 2005 years, after several financing, I have lost the control of the company's day-to-day operations also have no right to speak, plus and other shareholders operating philosophy of disagreement, I chose to leave.

Iv. Summary and Reflection

First, deviate from beginner.

In fact, Showgood's vision is a network of technology companies, and "Big three" success makes me in the process of operation is too biased in the content development and ignore the network platform of operation, in SGTV this aspect does not have enough investment.

Secondly, there is no understanding of the minds of the mainland employees.

The first few years of my return, I do not understand the domestic staff's ideological values and thinking of the logic of the problem, the vast majority of employees do not understand the options, shares of their significance, are just holding a working mentality, not to believe that the network economy, but I said the more they think I'm cheating, If only I could find a group of people willing to fight with me ... All the way! (Some time ago to see a news, in more than 10 years later, Tudou founder Mr. Wang in Beijing's newly founded animation company, also encountered the same mentality of the animation staff. )

Third, the management team is missing.

I read the marketing, art production and network technology These aspects do not understand, at that time did not find the identity of my ideas and have the professional ability to run the company together, so in these aspects of management is very hard, but also eat a lot of losses.

Four, capital operation.

March 2000, the network economy bubble burst, internet companies around the world are basically not financing, at that stage I was very difficult to find some small angel investors, large investment companies in those years basically withdrew from the market, and I contacted the investors are in Hong Kong, Guangzhou, where most of the investors in Hong Kong were unwilling to "Investment" Internet companies are only willing to do traditional "business", so it is difficult to have the capital to implement this matter.

The limitations of the policy and business environment.

Like the above about SP company charges Red, domestic piracy rampant and so on, these I have no way to change.

Finally, under the influence of these internal and external forces, the result is inevitable. However, fortunately, I made the "big Talk" this popular anime brand, which also proves that I am right in the general direction of network technology.

V. New starting point

When the iphone was launched in 2007, I vaguely sniffed that the platform might be able to achieve SGTV. Until 2009 when the ipad was launched, it chose to do the content of the early childhood education on the iOS platform, and then step by step to do the preschool education version of SGTV. However, in this process I found that the iOS on the platform does not show all my ideas, many features we can not achieve, and secondly, when we provide applications, most parents do not want to pay to download, or even choose to pirate.

2010 I decided to do an early childhood education SGTV on the Android platform. Also, I want to add new elements--hardware sales (Tablet PC)

Why Join hardware sales?

First, along with the ipad's popularity, I think in the future tablet computer market in its development direction should be subdivided, there will be different functions, different purposes of the tablet, one of them will be preschool.

Second, domestic consumption habits, the majority of consumers are not willing to pay for the application, but they will pay for a hardware, if we develop their own content packaging in their own hardware, coupled with the Internet value-added services to provide to everyone, this "Internet + content + hardware + Services" The bundling of sales is easier to open the domestic consumer market.

Third, more fortunate is in this process, Millet was born, and its success to help me prove the "Internet + content + hardware + Services" This business model has a great development prospects, has become a powerful weapon for me to convince investors and the team.

In the course of the operation of the project, whether in the investor or the team, I still encountered many and the same problems, but this time I did not compromise.

In the team, found that and I have different ideas can not be able to talk to people, I will ask him to leave, a team of ideas must be consistent, after that is the common struggle.

In terms of capital operation, I met a lot of different style of investors, Hong Kong investors most of the interest in a project to want to hold, some domestic investors in the initial stage of the start-up team, a lot of requirements.

But how good, I only choose those who are willing to let me go to the operation of the investors, they will only when I need to help me, basically do not participate in the day-to-day operation of the company, this time I would rather take less money to control the whole company's development rights.

Until now, the product has been changed to several versions, will soon face the market review.