Little fish: How to remove negative news from websites?

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Remember I said a word: On the Internet, people say you are what, you are what. A good reputation can bring you great economic benefits. Similarly, things have two sides, what should we do when others denigrate our brand on the Internet? This is also known as the so-called "negative news", often negative news is a very important factor in damaging the interests of our website.

Remember very early time, foreign have a brand selling locks, called Kryptonite lock. The lock was sold well until a man named Chrisbrenman, claiming to be able to open the Kryptonite lock with a ballpoint pen, and he took the steps of the lock and recorded it on the video to the youtube! after he had such a toss, the internet spread open, So that search kryptonite lock this keyword, appeared unexpectedly "ballpoint pen open Kryptonite lock" and so on. This is such a big joke! Like if you want to buy a certain weight loss medicine, want to know its efficacy, search results home unexpectedly appears: a certain weight loss drug not let me lose weight, but let me fat 20 kg! I don't think anyone will buy it again.

The result is conceivable, Kryptonite lock because the network negative news is too many, the customer is fewer and less, business drops greatly. Dell is a lot smarter than kryptonite locks, and the early days of the Dell brand were very bad news. Most of all, Dell was also offended by Jeff Jsrvis: a well-known blogger in A-class blog. The blogger published an article titled Dell Hell (Dell is Hell), which tells how the Dell is not so good that the article stayed on the home page of Google search results for a long time. But Dell has not shied away from the problem, not to be resigned to it, but to maximize the variety of activities on the web. Through these activities, they try to get the search results home flooded with more positive, positive information. Search results cannot be erased, but we can get more positive news into the home page of the search results! In other words, it is a good idea to squeeze Dell hell into the second page of search results, or even later. It turns out that Dell is right, and that article, called Dell Hell, has long since vanished!

So, how to eliminate negative news? A very simple truth: the use of content and content to carry out a firefight. Although you can't delete negative content, you can emphasize positive content. Although you can't rewrite yesterday's news, you can build a plan to create new, more relevant, and closer to the news in time. There is no immediate way to extinguish negative content in search results, and only by time, bad results can be pushed more and more in search results and eventually replaced by fresher results.

Author: Small Fish reprint Please keep the source: http://www.ddzq.net/?p=306