Little head Bidding hosting services

The efficiency of bidding account is mainly included in account structure optimization, keyword optimization, landing page URL connection optimization, conception optimization, negative word setting, etc.

1. Optimize Account Construction

Small head Bidding trust will be based on each of your promotional programs and promotional units to see if there is room for optimization. Sailing from the intention of the promotion, to end the different promotion policy to establish a different promotion scheme, and the meaning of adjacent, structured the same keywords into the same promotional unit, on the concept of keyword writing, and control the number of keywords in each promotional unit, to ensure that these keywords and ideas have a higher relevance.

2. Improve the writing quality of the idea

The basic principle of http://www.aliyun.com/zixun/aggregation/12862.html ">" is to ensure that statements are understood and meaningful. High-quality ideas on the one hand can attract netizens to pay attention to the progress, on the other hand, it is also conducive to enhance the search word, keyword and the concept of the relevant sex, and then improve quality measurement. An important way to optimize the idea is to stab the wildcard in the idea to get more drift red.

3, choose the most suitable landing page and Flash URL

Landing page selection should be based on the concept and the key words are not the same, in order to ensure the promotion of the role, we suggest that you will be directly to the user to include promotional role in the information provided by the page, what is landing page? Refers to the user after the promotion came to your site first opened to see the page, this is the landing page. On the flash URL, usually, it is recommended that you directly use the right domain name to enhance the trust of netizens together, but also easy to recall netizens, deepen the image of your site. You can also check the expression of the flashing URL, such as the first letter uppercase, to attract the attention of netizens.

4, choose more specific, higher business value of the key words

Not the same. When users use the same search word, they can find a variety of needs, such as looking for "English" netizens can be in search of professional English practice arrangements, or just want to know about the basic knowledge of English. Comparatively speaking, the netizen that looks for "English practice", "English practice Winter Vacation class" clearly expressed the demand for the English practice, will pay more attention to the promotion function of the related, also have more access to your website to do further understanding. Therefore, more specific, more obvious business intent of the keyword is often a relatively high click-rate keyword.

5, optimize keyword matching method

Small head Bidding escrow recommends that you select a matching method based on a "wide to narrow" strategy, that is, the newly submitted keywords are set to a wide range of matches and are maintained for at least two weeks to query. The latter is optimized by the exact phrase matching.

6, adjust the bid, that is, each time the highest click quote

You can adjust the bid for the promotion unit or keyword according to the function of the keyword and your accounting situation. Correcting the promotion settings, including the promotion of geographical areas, the promotion of accounting, etc., you can contact the geographical reports to assess the promotion of the region's contribution rate, adjust the promotion in various regions, for example, for the promotion of better geographical increase in accounting, the key to cast.

7. The setting of negative words

According to the key words of your account and the products of your website, carefully discuss and evade the words that cannot bring the transformation to your account, so as to minimize the waste to you.

8, site users understand the optimization

Small head bid custody to remind you that the site's users to understand the optimization, at that time is a free gift to the custody company, you see me this site feeling how? If you feel more comfortable than other sites, then this is the user to understand the role, if you have custody, small head auction will be based on the actual situation of your site, to make appropriate guidance to your site, so that the site more in line with user understanding, so that the site conversion rate is very good.

In short, the bid to promote custody, account outsourcing is a diligent, the process, to find a professional search engine to promote the effectiveness of outsourcing and custody, and continue to pay attention to account performance, in constant inquiries, summed up on the basis of more consistent with the company's own promotion policy optimization methods.

Good bidding, good business, small head bidding trust, willing to work with you to enjoy the success of happiness!!!