Little head on what to pay attention to in the process of bidding promotion

Notice in bidding promotion process-small head bidding software


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One, the promotion unit wants to subdivide.


 


Promotion Unit is an account of the basic composition, is targeted at the keyword level, such as we can have the same nature, lots or prices similar products classified as a promotional unit, so that more use of our overall grasp and deployment. And do SEO time, such words must be summed up in detail, so as to improve our efficiency, because the regulations will be more clear, if you want to add or delete some keywords, just need to go to the corresponding promotion unit to find the line.


 


second, quality degree must be optimized.


 


quality is a Phoenix nest system of a bright spot, we all know that the former Baidu system is based on the price ranking, and Phoenix nest the biggest improvement is the introduction of quality degree. Keyword ranking is not only related to the price of a factor, but also with the quality of a certain relationship. So keyword must be optimized to Samsung, Samsung and two star gap is very large, the ranking performance is also more stable, 8630.html "> Sometimes the price is also lower, so this is a focus."


 


Three, the creative description should be attractive enough.


 


Creative Description is also an important index to improve the quality of keywords, but more is to show to the user to see. Can effectively improve the click rate, in fact, the user's psychological grasp. It requires that the statement be fluent, using a reasonable wildcard character and separator, to ensure that each location can be perfectly displayed. The Pocket Goblin is a good example.


 


Four, completes each kind of matching pattern.


 


The use of some wildcard characters must be familiar, in particular *, it can match for you want to search results, of course, also need to add some phrases to match some long tail keyword, this is very popular practice, after all, long tail of the flow of small, but high conversion rate, so as to increase sales, and the account can be left a lot of money. In addition, remember to use negative words to match, to learn reverse thinking.


 


Five, the geographical characteristic is obvious.


 


do bidding promotion and the reality of doing publicity, be sure to know their target customers and the market is where. Under normal circumstances, do not recommend the whole network delivery, it is best to be precise, to see where users in the distribution of the more extensive, so the choice of the region to achieve targeted. If the whole network open, it is very easy to cause a waste of the phenomenon, because once you choose some of the conversion of some words, if the whole network open, very many clicks, and if the scope of reduction, loss will be much reduced.


 


Six, the key point to the core page.


 


in doing bidding, each click is directly linked to the fund, keyword optimization rankings can not be sloppy, the promotion of the page is not generally the user's final landing page, a lot of the jump, so, address must write clearly, jump page must be planned well. Although this is not a big problem, but in the daily life, also often see some do bidding site opened is the wrong page, this is wasted. In addition, if there are active pages, it is best not to point to the topic page.


 


Small head bidding software to provide trial writing.


 


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