Little Mirejun: Hunger Marketing is a pseudo proposition!

Millet CEO Regun Rey very red. He has even won the "2012 Chinese Economic Leaders", "2012 China's annual entrepreneurial figures." The previous award, Lei, was elected as a result of the innovative Internet phone marketing model; the latter award, because Millet only in the past fiscal year (as of November), to create 10 billion yuan in sales. 5th, Lei through the phone to accept this reporter's interview. Interestingly, his judgment is very different from the "popular aesthetic". Due to insufficient capacity: the goods do not sell against commercial logic almost do not advertise, only limited sales on the official website, snapping, breaking goods often happen, where customers, Jinshan and other IT enterprises high level free platform publicity ... 2012, Millet's alternative marketing method, has achieved a decent effect. According to Lei estimates, the end of this year, Millet mobile phone sales will exceed 7 million units. But some people in the industry pointed out that millet is just imitating Apple's "hunger marketing." "' Hunger marketing ' is a pseudo proposition," lei to reporters: "What does it mean to have a product that doesn't sell?" A millet mobile phone price of 2000 yuan, 500,000 is 1 billion yuan, frequently broken goods, but also to consumers bring bad experience. For which company, it is a violation of business logic; In general, the supply cycle of millet mobile phone is 3-4 months. In other words, in the first 4 months of a mobile phone to make good, it is necessary to pay the payment to parts suppliers. In order to ease the capital pressure, the faster the goods flow better. "Lei to limit the reasons for the goods, to the supplier's capacity shortage." "The main is the CPU supplier Qualcomm's limited capacity." Now that the problem has been solved, since December, the monthly production of Millet has been raised from 300,000 to 1 million units, consumers in order to get the phone within 7th. "In Lei view, the essence of Millet success is open:" The system research and development platform MIUI is open, developers can develop a variety of programs, sales platform is open, consumers can put forward their own software requirements, the development of millet developers immediately. It can be said that consumers are also the producers of millet. ”