Little Mirejun: I think millet is just like a street stand.

March 11 News, Millet Chairman Lei recently boarded the "People" magazine cover, in the interview Lei said Millet was over marketing, do not want to be now red-hot state. The main points of the interview: Dry Millet More is to the fun, loss does not matter if millet from the beginning of the founder of the first five years do not list the super expectations of the core is to control the expected millet is over marketing, do not want to red-hot below for Lei in the magazine interview in the original text: We think that is not understandable, said Millet is very big company, I said Millet is actually like the street side shop , I was the chef and boss of the street store, and I had to say hello to every customer. When I do millet, I have put aside the personal honor and disgrace, as I was the early debut of a revolutionary, anyway, as a child has also been small enough, so dry millet more is to the fun, lost lost all indifferent. Millet may be the most vividly reflected in the internet thinking of a business, because Baidu is very successful, Ali is also very successful, Tencent is also very successful, they are doing 13, 14 enterprises, sometimes a long history, you do not necessarily remember how it is done. We have done it under everyone's noses, only spent more than two years, from the beginning of our founder to insist on five years not listed. This is to restrain everyone's vanity and greed, seriously to do the product well. There is no such person in the world, only the most serious perfectionist, millet can not do too many things, everything behind the fact that nothing, is a group of super people did 100 times just, we saw in the market we were over marketing, criticized over marketing, Word-of-mouth from the super expectations, If a company is overly marketed, the user's expectations are high and the difficulty of exceeding the user's expectations increases, and the core of the expectation is to control expectations. So the first 1.5 millet and its low-key, Lei is incognito. We basically do not have marketing department, do not do any active marketing, why do we do this? The core of this is to want to control the expectations, but after millet too hot, control the expected effect is not very good, tell the truth, from the whole design of millet model, I hope that millet is not a, today so red-hot state, I think it is not good to keep a little.