Little Mirejun: Subversion of traditional industries with internet thinking

To ask 2013, which enterprise is the most fire? Maybe not millet. Red rice, millet 3, plus the upcoming millet TV, routers ... almost every product is snapped. The success of Millet is interpreted as using internet thinking to subvert the rules of the traditional enterprise: Its business model is not relying on hardware to make money by service, positioning enthusiasts mobile phones and forming a unique fan culture, and each year its value will be triple, from 250 million of dollars to now has been close to billion dollar valuation. In late August, Millet company CEO lei in micro-blog admits: Millet to fix the financing, the valuation of billions of dollars! So the online a boiling, a time the internet, the voice of the big four spread to the microblogging and forum. And whether Millet really has become the internet, the four giants, millet since the birth of its products from the date, with its strong Internet properties famous. Internet user-defined products The LEI team thinks: we do not say what we want to bring to the user, but what the user needs, we make it out. believe that every mobile phone brand has become the next jobs dream, and in the process of realizing the dream, the Millet mobile phone brand choose to go more thorough Internet mode: Listen to the voice of users, fast trial and error, rapid iteration. In the past, after the mobile phone listing, the performance and operating systems have been cured, even if found any problems can only go to the next version of the phone to solve. Apple and Google are moving this model forward a lot: iOS has a big upgrade in a year, and Android is six months. This is far from enough for internet speed. The MIUI is the first mobile operating system to achieve a weekly upgrade. It changed the traditional mobile phone system behind closed doors, completely to the user demand-oriented, MIUI team A big job is to bubble forum, a wide range of fans of the forum to collect feedback, according to these feedback to solve bugs, promote upgrades. Similarly, the rice Chat team will be fully collected from the microblogging, forums and other platforms of user feedback, rapid iteration. In addition to listening to 400,000 of the Forum's fans and the voices of fans from 11 countries, MIUI also has a more in-depth participation in the honorary development team. The team consists of more than 120 volunteer enthusiasts, in the rhythm of the weekly upgrade MIUI, Friday released a new version, Saturday to Monday MIUI team to collect feedback, fix bugs, Wednesday, the updated version to the honorary development team of members of the test, constantly modified, Friday five o'clock in the afternoon to the outside world. In this process, do not do a function, this function developed after the actual effect, how to improve, are driven by these hundreds of thousands of users. At the millet company, there are seminars every day, everyone research is the user proposed a variety of new ideas, such as mobile phone lost, how to help customers back, such as in the dark, how the mobile phone directly into a flashlight, it is now discussed this, is the elderly users, want to have a mobile phone version of the elderly, from receiving the demand , to launch the elderly mobile phone function, the millet team only spent a week. Tens of millions of millet users into a smallRice research and development of foreign aid Corps, a large number of daily demand for mobile phones, opinions, suggestions, will be through micro-bo, micro-letter, forum channel to pass to millet, according to different needs, millet mobile phone system will be updated every week, each update will release several or even more than 10 functions, which has one-third are provided by the user.