"Little Tree Bear" officially online, orders have been more than four digits

January 20 News, the import of electricity business in the mother and infant market more burning, learned that mother and child community mom nets under the import of infant and child special platform "small Tree Bear" is currently in its mobile client "Mother Circle" on the official line.

Small tree bears are currently located in the mother circle of Love to visit the channel, divided into milk powder, diapers, hot single products, such as special, products in addition to imported milk powder and diapers, but also include toiletries, imported food, toys, such as early education, housing, line, play, learn a full range of goods New on 9 o'clock every day.

Mom Network co-founder Gao Guangying to billion power network revealed that the small tree bear platform at present to Self-and, its warehouse logistics and other supply chain systems are also mostly self-built or with the domestic first-class partners. In the import model, the Koala adopts direct purchase and bonded import in parallel mode.

It is reported that the small tree bear's buying team consists of three parts: first, the procurement of the main team from the domestic first-line electric business platform and cross-border trade proficient composition, able to quickly and the international key areas of source suppliers to establish cooperation; second, the development of the mother of the network of shopping talent into the staff, to fashion mother angle selection, identification; In the mother Circle community to form overseas mothers buy a group, overseas mothers to provide first-hand information on overseas products.

According to Gao Guangying, because in the mother and infant products, milk powder, diapers and other top products demand high and concentrated, and other types of long tail products demand is relatively dispersed. Therefore, in order to meet the user's concentrated demand, the small tree bear platform in advance to sell the way online.

Gao Guangying said that at the beginning of 2014, the mother Circle initially tried Consumer-to-consumer shopping guide items "not to buy." According to the "Buy not" data analysis, mother Nets found that users of overseas products have a very large demand. "Because of the domestic existing channels of purchase size, trust, etc. are subject to a certain limit, can not meet the needs of users, so the mother network to try to do a ' purchasing head ', to shorten the mother net users purchase judgment period. ”

According to the data provided by Mom's network, since September 2014, the daily average number of small tree bears has exceeded four digits, and the customer unit price is about 350 yuan.