Little Xu Chang: Startups are too close to failure to rush

Dot dot net founder Xu Chang

February 6 News, a year ago just over the 30-year-old Xu Chang from the grand exit business, in the product has not yet officially unveiled, has been innovative factory and Sequoia Capital favored, Xu Chang himself is also a high-profile debut, become the media and capital of the darling. Today, Xu Chang entrepreneurial fast for a year, but a lot of low-key, but more of the belief in the cause of light blogging.

Xu Chang in the exchange of science and technology with Tencent recalled the year of Entrepreneurship, said entrepreneurship to low-key, just started no way, was forced high-profile. High profile is bad for things. He also pointed out that for startups, failure is inevitable, success is accidental. Startups, too close to failure, must rush if they don't want to fail.

Personnel optimization to 50 people company take small steps to run

In the first half of last year the High-profile dot net in the second half of the sudden trend to low-key, Xu Chang himself also rarely attend various activities, and in full swing video, electricity quotient field compared, dot dot net in the technology industry voice obviously quiet a lot, this makes the outside question, think dot dot net perhaps already big inferior, The halo of Xu Chang Star founders began to disperse.

Speaking of this phenomenon, Xu Chang himself said that he did not attend any meetings at the end of last year, which was to leave time for himself and the team to think calmly. At the beginning of a high profile is because the environment is too complex, Sina, Shanda, NetEase, Phoenix have to kill into the field of light blog, dot network must be a first-order, to achieve the card position, and expand with the advantages of peers, otherwise it will be flooded by the market voice.

As capital markets have changed dramatically, and the observation that competitors have not entered the market quickly, attention is focused on microblogs and social networks. Dot Network In addition to the most initial high-profile public relations, the company's internal from products, technology to the platform to build, has been practicing skills, and the user's habit of continuous running-in and product optimization, so after a large six months of preparation, DOT Net Foundation has been stabilized.

On the other hand, the point of view within the network from the personnel structure optimization, early development of the onerous set up the functions of the staff also performance optimization. The most direct response from the initial 60 was to the current 50, and the belief in light blogging as an important objective. "Because we have to run fast, like a light cavalry." ”

Xu Chang said, Dot dot Network marketing activities need to have phased display, like the second half of last year's electric business enterprises, if not to the market competition to make good judgments, it may encounter extinction. It is very important for start-ups to control the pace of the company's development, and one of the important reasons for the success of the mobile internet Pinterest is that the competitor has made a great mistake, is not in control of the situation, the financing has not been raised, and the development has not developed.

Dot dot Net has set the end of 2011 to achieve tens of millions of users target, now this goal is only half done. In this respect, Xu Chang said, if you have been pushing the market to achieve the growth of the number of users is not difficult, the remaining more than 4 million users can also do the dot net, but the premise is that the market environment is still as good as May 2011, June, DOT Network financing 10 million dollars can quickly help achieve this goal, But the reality is that the market environment has undergone profound changes, this change in the whole industry has a butterfly effect, the point of the future needs to be smooth and development.

Xu Chang quoted an allusion: If God told me where I would die in the future, it would be simple, I would never go to that place, and I would never die. Entrepreneurial failure is inevitable, if you know where the failure, that place I will never go. He also talked about the understanding of miracles, the miracle is constant perseverance, efforts, natural and life.

Facebook has submitted a prospectus, which, in Xu Chang's view, is good for dot com. Of course, Facebook took 8 years to complete this step, dot net also need two or three years time to cultivate the market, then there will be a big development, after all, Tumblr has been a success story, and momentum is fierce.

Less is more early to focus on the same as the knife

Light Blog Tumblr, the visual social networking site Pinterest, private photo sharing network path is also rapidly rising, beautiful said, Mushroom street, such as the rapid growth in China, in the face of Temptation Xu Chang have their own understanding, said the early days of the enterprise, like a knife as dedicated.

Xu Chang said that for enterprises, the beginning of the beginning, the first choice Tumblr mode is mainly rely on faith, like Tencent initially will not say what fire to do, just do chat tools, Baidu is only focused on search, Alibaba focused on E-commerce, Youku potato focus on video ... The focus of the enterprise continued to cross the threshold, and now everyone has succeeded. If you are not focused, the enterprise may be like a monkey, see what to pick up, what to throw.

For the point of view, the current market has similar Pinterest applications, and then enter into the back, in addition, if the light blog plus Pinterest mode, a product is not pure, ultimately neither the best Pinterest, nor the best light blog site. Xu Chang said, now also believe that Tumblr than Pinterest big.

Xu Chang previously in the net as head of the net, after go to Shanda online and Grand winger, has a wealth of product operation experience. When it comes to understanding the product, he said, "Less is more, the product should be very focused, very simple, not to get more and more complex, should be more simple to do, the deeper."

In addition, entrepreneurs have to love this product, really love, every day to think, to conduct data analysis, to listen to user advice, put a lot of effort and time, the product has its own faith, can not say that it is watching it news, what the fire on what to do. "If you think of yourself as a billionaire, a millionaire, you'll be a speculator every day." Only with faith, you will think about how to do products, how to improve the user experience. ”

Xu Chang said that after the start of their own has changed a lot, slowly return to a very pure state, entrepreneurial essence is really able to solve things for society, through the product to create user value. From the faith itself to do, you find the value of products, as long as users like this platform, then we stick to go.

The following is the interview Dot Dot Network CEO Xu Chang Record:

Tencent technology: There has been a recent rumor that Twitter will take 20% of its shares to buy light blog Tumblr, which has aroused concern about the field of light blogging. The same is a light blog, it seems that foreign countries seem to be a little hotter. From your point of view, is it true that Twitter is buying Tumblr?

Xu Chang: I feel like Twitter has an intention to buy Tumblr, but Tumblr will go on its own. Why does Twitter have to buy it because Tumblr has grown so fast that it has become a central part of the world's original content? As Jobs died, there was a gap in the Apple logo, which was painted by a Hong Kong man, then started in Tumblr and forwarded elsewhere from Tumblr.

Tencent technology: From the mainland, it seems difficult to understand, if the original in the mainland may be on Weibo, not to choose a light blog, what is the reason behind this?

Xu Chang: Tumblr is already a gathering place for many content creators, such as my picture size is very large, or I am a painter, I have a lot of new works, I will put my work on the Tumblr, because it is a display and record place.

Dot Dot Net has an illustrator, he certainly first sends the work in the dot dot on-line, other like Weibo, like SNS, the space just it spreads the platform. If the illustrator sends out other things, like what I did today, I'm sure the start is Weibo. Tumblr and Twitter have a distinction.

Tencent Science and technology: You just said about Tumblr has become some people gathered, the domestic like dot dot net, like Phoenix Weibo, NetEase Light blog began also hot for a while, but the feeling is a noise after a quiet, at least in the IT industry a bit tepid, this behind the reason? Is it because China's microblog is more powerful than Twitter or what other reasons?

Xu Chang: The first thing to emphasize is that Tumblr and Twitter have social attributes, but there are essential differences, as is the domestic market. Light Blog product characteristics is very convenient to record, the display is also very convenient, there are many beautiful templates, at any time to record, than the use of traditional blog tools simpler, more personalized, to meet more people different needs. And Weibo more is the communication between users and users, fast interaction characteristics are very obvious, this and light blog has a fundamental difference.

Different platforms meet people's different needs. This is like some people use the iphone, some people use the BlackBerry, some people feel that the iphone does not fall, some people think that BlackBerry is too complex to use, user preferences are different. But products in the market coexistence does not conflict, product positioning is different, the main audience is also different.

Like a lot of people using microblogs, there are still a large number of users in the same Tencent space, the U.S. light blog market is very competitive, but why Tumblr can be very successful in the field of light blogging, is to capture the image of the people, can produce pictures of a bunch of people, painters, designers, as well as photographers. We are identical in China.