Liu: A few bad habits from SEO

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In the process of daily operation of the website, because of our information access channels are different, learning SEO different ways, directly lead to a lot of time detours and into the dead, and this situation is very common. An excellent SEO operation habits can directly determine the optimization effect, now say a common SEO bad habits, I hope to bring some help.

One, excessively indulge the algorithm, ignores the basic operation.

I do not know when the habit began, may be more than some so-called "masters" have misled a lot of people, every time the rankings change, always someone exclaimed: "Baidu and change the new algorithm", look at the forum, see Webmaster Group and SEO group, basically as long as the rank of a change, there are "algorithmic commentators" out, Threatened search engine algorithm changes, even more, some so-called "cow", can give you a list of each algorithm update specific circumstances. Such "God-man" is not a minority. To tell you the truth, I really don't know how he lists these so-called change algorithms, and basically every time it's amazing, it makes you feel right, every time. But after reading basically you still unintelligible.

Imagine, a mature search engine Gesanchaiwu on a large number of modified algorithm, no matter where to think is impossible. Experienced seoer are rarely able to say that the problem of the algorithm, it is precisely the people in the near future, most like to come up with algorithms, to show their own brilliant. This will only make you more and more biased road, but neglected the most basic operation of SEO. Notice that 90% of the basic operation determines the ranking, the rest is a number of advanced strategies and thinking.

Second, one-sided thought Baidu to a large number of sites to punish

In A5, seowhy and other forums, the weekly update, there will be a large number of practitioners post, to consult everyone's update. If the day feel a lot of netizens said ranked off, so that Baidu to a large number of sites to punish, that is, the so-called so-and-so dark day.

I do not know whether you have thought of an objective problem, the number of search engine rankings are unchanged, each page 10 is still 10, no matter how the rankings change, this number unchanged. Then, there are Web site rankings down, there are sites to rise up. This is no doubt, a radish a pit, walked one, must have one to fill. In this sense, how many Web site rankings down, how many site rankings rise. In this way, how can you get a update is Baidu punished a large number of sites, it is clear that this logic is absurd, not because the people surveyed the site are dropped, it means that the entire ranking has dropped. Unless the day in Baidu search, nothing results. Obviously this is not possible.

Third, the exchange link only PR theory

As we all know, now the PR has completely become a chicken. If not do the foreign language station, basically can ignore PR, because the PR does not mean that in Baidu's ranking is very good. Believe that a lot of people are annoying this kind of people, they find you exchange links, the first thing is to ask your PR how much, and in fact, his own site in addition to PR a little higher than a little bit, really is worthless. Baidu included a small number of poor, snapshots are not updated, ranking is not. For such a website, I basically ignore it directly. And this kind of exchange link is basically met every day.

Admittedly, there are a lot of PR high site, comprehensive quality is really good, because the search engine's core ranking mechanism will not be too big gap, in Google performance good, in Baidu is basically not very bad. But still, there is a large number of websites PR although high, but the way the PR get suspicious, in Baidu or other search engines such as Soso poor performance. Such a station PR high also direct disregard. Of course, there are some stations themselves can also, PR is good, but frequently asked the other side PR completely equal, also really not very pragmatic. I have met some webmaster, I used the top three of the site and he did not rank the site exchange links, he despised the expression that your site does not pr. Suddenly I sprayed blood. Immediately pull the black directly. PR High not Noble is second, the RP lost will be difficult to recover.

Four, think false original is omnipotent, ignore user experience

In order to more conducive to the collection of search engines, we in the day-to-day operation of the website process, the habit of false original articles, pseudo original means mainly rely on a variety of original software, that is, the usual synonym replacement, paragraph transformation, etc., so that the false original is not any readability. Even more, some of the station group software collected a mess of content, creating a lot of internet garbage. Although these sites may have some traffic, but it is a great waste of time users, the cost of advertising business marketing funds, can not produce any real value.

Do the website is to make money, this is very clear, but blindly pursue the interests, completely ignore the responsibility of the individual, making Internet garbage, I think such a website, even if can make money, is also a failure, because it does not help anyone, can not provide for anyone due service. If possible, improve the user experience as much as possible, so that your site for more users to serve, the sense of achievement is unspeakable. Do not just for inclusion and ranking, but ignore the user experience.

Five, the theory see more practice experience less

Every day on the internet have a lot of information about SEO, they come from a variety of SEO groups and individuals, different people have different views, there are some so-called cattle in order to reflect their brilliant, always simple things to make a very complex, on the one hand, to show their so-called strong, On the other hand many times is also in order not to disclose their true experience of the practice: Since everyone said that is effective, even if it does not work, I also said so, so that we can stay in the United front, and not offend people, and do not disclose their experience, how good things.

I have a friend, a day special wronged and I chat said, he spoke to a peer some of their actual operating experience, may be seen with the day-to-day theory is not the same, the result is not only ungrateful, but also scolded him pretend to know. I smiled and said, so why should you explain it to them? You just say what he thinks. So that he will never surpass you.

SEO is very focused on the practice of technology, said 100 times the theory, not as practical operation to understand more. Around the pure theory is very many, they are full of various algorithms, various modes, said the hype, but even a decent station did not, such a few people, but also misled a lot of people. Everyone in the day-to-day operation, can be appropriate to see other people's experience, but do not blindly follow, all the results of their own practice prevail.

Blind pursuit of ranking ignore conversion rate

The last one easy to fall into the misunderstanding is that a lot of people think SEO is to do rankings, the ranking to do up to achieve the goal. In fact, the ranking to do before only completed the first step of March, how to maximize the optimization station, maximize the conversion rate, more important than the rankings. I've seen many sites that are not ranked in the top three, earning more than the previous sites, because he has a better experience than any other site. The design of the website, the usability of the function, the reading of content copy and easy to accept, have done quite well. On this basis, and then to do rankings, to achieve maximum effect, or blind pursuit of rankings, the site itself to do is very bad, this is a bit trifles. Although others click on your site, but immediately after the turn off, such rankings are meaningless. Not only the pursuit of rankings, but also focus on the conversion rate. This is the way to optimize success.

This article is provided by Liu @ Wuhan seo, website http://www.liudan1984.com/, welcome reprint.