Liu: A new understanding of intelligent medical Entrepreneurship

Liu was one of the pioneers who joined the intelligent hardware business last year, choosing the direction of intelligent medical products, blood pressure meter. Last year, when I started talking to her about this project during a meeting, I had just had a prototype coming out of Kankan blood pressure. A year later, she chatted with her about the progress of Kankan blood pressure, and she had a lot of different understandings.

She said she was confused last year, but now the idea is clearer; as an entrepreneur, she thinks persistence is a big hurdle. Now Kankan blood pressure has just hammered out a 30 million yuan investment and made good progress. I think she was very representative of what she wanted to do after a year of her career in smart hardware. Sorted as follows:

Guoren: How was the development of last year? What's the main thing?

Liu: Last year, mainly in the production of testing water, to see what users need. Product daily water is also very persistent, we have at least 2 visits per user. Made more than 4,000 users, played more than 8,000 phone calls.

Last year is a blueprint, this year after 3 months of operation, more landing, in the shallow to do. At the same time adjusted a lot of ideas, 1, now the so-called traditional equipment intelligent is emphasized and mobile phone strong association, we want to let the phone does not have strong connection with the device, blood pressure meter itself independent role stronger. 2, in the application and cloud thinking clear, only do 2 things, do measurement or data presentation, at the same time to achieve the ultimate.

Guoren: How will the product change compared to last year? Past product forms are somewhat conservative.

Liu: Products, the appearance of more catering to the market, there has been a very big change, which was last year's tuition fees, the previous generation of products relative to the "soil." I dug up a man from a tall design company to be the head of the team.

function to strengthen the prognosis of the disease, can be the development of blood pressure in the small diagnosis results to the user, closer to life. At the same time to distinguish the user, the new product is divided into 2 categories, a class of people to meet the need for basic blood pressure measurement and data analysis needs.

The second is a strong targeted and high-value crowd. To this end, eight specific scenarios were summed up, such as for cardiovascular, chronic, women in pregnancy, and so on. This can bring blood pressure meter product from weak just need to do strong just need.

Guoren: What are the channels for product sales last year?

Liu: As an entrepreneur, always think good product ideas, only time to consider doing marketing and marketing. Channel, now more value Jingdong, virtual operator channels. Because the product itself is more emphasis on communication between the device and the cloud.

Now Kankan products in and jd+ plan to do a strategic level of cooperation. At the same time and Su Ning is also doing sales cooperation, and Suning there is another one in the virtual operator's products.

blood pressure meter products also need to face a medical supplies qualification issues, domestic product qualification has been done, is now applying for the European Union of Hypertension certification.

Guoren: What new ideas are there in the 2014?

Liu: First of all, in the data source more value platform, inclusive, and friends interoperability. If you have a peer with a good blood sugar, you can collaborate on a more valuable intelligent healthcare data platform. Holding group heating is conducive to the development of the industry, we want to hold this head, such as the system through each other, share account.

We are also talking to such a brother company, such as doing exercise bracelet, blood glucose meter, and talking about making thermometers. At the same time do not reject and Baidu this cloud platform cooperation, the first emphasis on security.

Another point is in marketing, be sure to TOC, sink to the user. Now we put forward a problem is how to explain to ordinary users, the new intelligent blood pressure meter products good.

Guoren: Before your product client is primarily Android, how is the iOS platform now developing?

Liu: April 2.0 version of the system will be online, this is the Android platform, the client version of iOS 6 is available in May.

Guoren: I heard your financing news, congratulations, investors value you what?

Liu: Mainly not because of our blood pressure meter product, the product is necessary, but not a bonus. Investors in the use of the thinking of jobs products, the more important is the professional ability. That is, the ability to convert medical capabilities into civilian capacity. The analysis and resolution of the disease that can be provided later.

Guoren: Now that the investment circle is starting to favor smart hardware, what do you think is the reason?

Liu: Investing in smart hardware requires investors to be more forgiving. I and plump Shenpo in the end are not to do hardware, but at this stage must do. To continue the layman to do hardware this matter, our new round of financing mainly used in three aspects: 1, the user market promotion, brand Core will be updated. 2, part of the product development. 3, more for a new concept, to assemble industry other companies do data connectivity.

Investors are starting to favor smart hardware, and I think there are a few reasons why: 1 see that users are really in demand for smart hardware. 2 investors began to see the maturity of the market. 3 by investing in smart deposits, investors can improve their identity labels, and companies in traditional industries are starting to look for new outlets, such as Omron. But the problem of homogeneity in the area of intelligent hardware remains.

Guoren: Where does smart healthcare now need to break through?

Liu: The first is to break the geographical restrictions, doctor inquiry. For example, a core user pain point, the body pain, it takes a lot of trouble to see the doctor, after some examination, to know the result. Therefore, the examination can be discrete, and the hospital is the doctor, surgery, handling the problem place.

Mobile medicine is a big bone, the participants are small ants, now on the edge. From a subdivision of the field, toward the center, to the center, actively speaking to 5-10 years. A lot of doctors are also joining the wave.

There are still a lot of technical problems to solve problems, such as a lot of sophisticated physical data measurement, such as the size of blood pressure meter pump.