Liu: An international trading person for mobile internet

Liu, unlike the first group of mobile internet entrepreneurs who have always adhered to the country, Liu is an outright opportunistic. Author: Su Juan Liu, who used to be the CEO of Easy search for mobile phones, now chooses to quit the executive role and be responsible for strategy, financing and resource integration as chairman of the company. At the end of 2010, he also set up a mobile Internet incubator fund with two angel investors from Ka Fung Capital. "Before the 100 million yuan of the appearance, then look at the hot money, we began a second round of financing." is to take the domestic (mobile Internet) good projects to go abroad!　　"he said. This slightly pale white, always wear the most ordinary suits, carry the old computer bag, but always a torrent of mobile internet entrepreneurs, in a reporter interview always fiddling with the hands of the eugenol to refresh.　　Liu is really very tired, if said Kai-Fu Lee's Innovation Factory is a group of people in a chicken farm, then he is a person close to the ground to find someone to "hatch eggs." "The first step in China and Japan and Korea to make a listed company, in a way I succeeded!" If the other projects in the country to go abroad, but also the emergence of listed companies, then I should be more than Li they have a stronger sense of achievement.　　The Liu of this remark suddenly Stadian. Liu is the first Chinese mobile internet entrepreneur to go out of the country and set up a joint venture mobile search website yicha.jp in Japan in June 2006.　　Recently, the company officially launched the relevant listing procedures at the beginning of the year. Compared with those who are struggling to stay in the domestic market for mobile internet entrepreneurs, Liu, in addition to being more like an opportunistic, may not be able to work hard to make a big company, but always try new things, more free and self.　　This experience is like being in a gambling game.　　Some have likened the Liu model to "Chinese potatoes, foreign fries", his explanation is that China's research and development cost is low, the service is more advantageous someone likened the Liu model to "Chinese potatoes, foreign fries," and his explanation is that China's research and development costs are low and service is more advantageous to sea　　Founded in February 2004 in Beijing Easy search, admitting that they missed the direction and untimely, fortunately Liu Dare to abandon. From 2004 to 2006, the ideal of easy to check is made in China on the mobile phone Baidu. Liu has been studying for a PhD in the United States after graduating from Tsinghua University. To become Robin Li, he put his target on his cell phone. The use of search core technology, and then from the content and speed and other aspects of mobile phone adaptation, easy to check in the development of users downwind, in the domestic number of users always in the first place.　　Since 2006, the easy access to the capital market favored, before and after a total of 28 million U.S. dollars in financing. But at the start of the financing Liu found a big problem-mobile phone search in China is extremely difficult to survive independently, because China's mobile internet from the grassroots began to develop, not to be recognized by the brand advertisers, and due to the payment problem can not be resolved, in the face of small and medium-sized bidding rankings can not doBecause they do not see the effect of online consumption, the external environment is extremely bad--SP industry chain in a round of repression near disappear.　　In such a difficult situation, how difficult. "But I did not think the capital market is more excited than us, the risk to tell them to listen to or to invest money!" So I thought of going abroad to see.　　"Liu said. After a visit, Liu to the first station of the easy to go to sea selected in Japan, and was fortunate to get the Japanese optical communications 20 million U.S. dollars investment. September 2006, easy to check the official launch of mobile phone search site in Japan yicha.jp, with technology, executive power, cost advantages quickly grew into a Japanese wireless internet line Company, Japan's largest mobile operator DoCoMo search provider. 2009, easy to check the gross business income of Japan amounted to 120 million yuan. In addition to the search business, based on this network advertising Alliance (similar to good yes), community games also showed a strong momentum of development.　　Unlike the traditional search business models, such as Baidu and Google, the search ads for mobile phones are focused on providing entertainment services on mobile phones rather than traditional search business models. After tasting the sweetness in Japan, Liu the eyes to Korea. But it faces far more difficulties than it has experienced in Japan. In order to gain the confidence of the Japanese, Liu has 16 times to negotiate with the Japanese telecom operators, while in South Korea, although many of the South Korean TMT field of the big guys in droves, but to let the smart phone closed to the South Korea to see the huge gold deposit mobile phone application, but it is not easy. Fortunately, the iphone and Android phones hit South Korea's door in 2009. So, Liu finally in South Korea alongside an operator "tycoon", and occasion in early 2011 set up a joint venture with South Korea, "Raker Korea" (Rui Guest South Korea), which is a mobile phone social gaming platform, has won the Korean side of 5 million U.S. dollars investment. "I hope the company will be listed in the next and next."　　”。 In particular, the technology and services of the two joint ventures in Japan and South Korea have always been placed in Beijing's offices, and the overseas departments only undertake business. This deployment has been likened to "Chinese potatoes, foreign fries".　　Liu's own explanation is that China's research and development costs are low, the service is more advantageous, its subtext is, but also mastered the core products and technology. Semi-regressive state through this special itinerary, Liu completed the transition from a simple entrepreneur to a capital party. Having experienced early hands-on involvement in the business, he is now largely able to deliver his business to Japan's partners, who account for half of the shares. And Beijing's technology research and development work, he also assured to the partners.　　Unlike international trade in commodities, Liu is more likely to be involved in trafficking projects and services, involving resource integration and capital operations, and taking on greater risks. Liu that, unlike the PC Internet, the mobile internet is a long tail market, in China at this stage it is difficult to breed oligarchs, industrial environment has to be further mature, so decided to continue to sea. "In Japan, a company that makes weather forecasts canTo the listing, China is still in the first half of the novel, although the brilliant but difficult to break.　　"he said. In Japan, with the expansion of the mobile advertising market, data sales based on advertising fees and charges has become a new source of revenue. Search, E-commerce, SNS (community) has become Japan's mobile internet three mature business model and mainstream media platform.　　For the opportunity of sailing to Japan, Liu summed up several reasons: 1. Japanese operators only operate, to the service and content providers open arms; 2. Mobile phone system is unified, the technical cost is low; 3. The most fundamental is that the industrial chain is relatively short, industrial environment mature, payment and integrity system, as long as there is market demand for the application of the possibility of profitability. In China, there is still a trial-and-error period. Liu that the use of user demand-oriented mobile internet may violate the industrial structure of the law. Mobile Internet is the beginning of the replication of the traditional Internet mode, we are doing portals, search, many companies have started for free. But after a period of time, we found that the first mobile Internet users to low-end and grassroots, no consumption capacity is difficult to attract brand advertisers, and when the user gradually from the low-end to the high-end penetration, the iphone as a representative of the pay business model is to activate the industrial chain of the elixir.　　This is not to say that the free model is not tenable on the mobile internet, but it is more likely than the traditional internet to sell content and products directly on the mobile internet. Another point that Liu put forward is that the user-oriented approach may lead to homogenization. In Japan, he says, innovation is not the most commonly mentioned word, focusing, fine, doing your thing well, and leaving some opportunities for small businesses, is the thinking of most businesses.　　In China, in the context of user demand-oriented, we can only in a specific direction to do the race-type "innovation", so it is easy to cause industrial chain hardening.　　Thus spawned a large number of attempts to build from the industrial chain of platform-oriented companies, such as the 3G portal and rely on MTK started the Black Maskay, as a service platform, with the content and application vendors to provide services to the channel side, and then use mobile phones to users. In fact, it is also a "platform" strategy, but bypassing China's compacted soil to send services abroad. Liu will be easy to find in China's business positioning in the "distributor" role, the operator's content (games, music, etc.) after easy to check the client's deep processing and then distributed to the user, thereby obtaining their own income. This has been with the easy to check in Japan to brand advertising-oriented profit model is far from the difference.　　In Liu View, the key to do a good distribution platform is "Channel + billing + content" and "built-in pre-installed and public download." "People think we are playing games, not really, we are doing a game, reading the search platform." This industrial structure is dominated by operators, and all parties can participate in cooperation. In essence, easy to check has the platform characteristics of the client as a competitor. "Liu to build an international platform," a person's strength is limited, so, he also formed a private organization mobile internet "long"The City council" and chaired, the organization has gathered a group of active mobile internet companies in the country. Thus, search is no longer a profitable product, but a tool for aggregating and distributing business models. "Do not give up Jinggangshan, how to North Shaanxi?" To adhere to the direction of revolution, do not insist on a certain point of death hold.　　"Liu used this famous remark to respond to the strong opposition from the board when it changed the direction of the company's action. But so far, people still can not say Liu do right, after all, curve the opportunity cost of saving the nation is also very high.