Liu: can rely on SEO but do not rely too much on SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although I am doing SEO, but if your site is now completely dependent on SEO and survive, your project completely rely on SEO to obtain profits, your enterprise completely rely on SEO and get customers, this is undoubtedly put all the eggs in a basket, this basket once overturned, the eggs are all broken. More dangerous is, SEO this basket is still put in the hands of others, the fate of the decision is not fully mastered in their own hands, this kind of the head tied to the people's trousers belt on the feeling must not be you hope.

So do not rely entirely on the operation of the site SEO, enterprise promotion do not rely entirely on SEO, the promotion of the project do not rely entirely on SEO. SEO is only a part of the site operation, SEO is only a means of network marketing, SEO is just a way to promote the network.

SEO price ratio is undoubtedly very high

In fact, Wuhan Seo Liu would like to say that SEO is the most cost-effective network marketing means, the basis of Web site operation, network promotion methods. Only words can not say too absolutely, but SEO is really very cost-effective network marketing means, white hat SEO is the most important site operation. Imagine, Sina can get more than 10 million of the natural flow from Baidu every day, these flows if not with SEO keyword rankings obtained, but rely on Baidu bidding, then according to now a click of 3 yuan price calculation, Sina daily to pay Baidu 30 million yuan, one months to call 90 million, More than 1 billion yuan a year to explain to Baidu.

But now Sina every day from Baidu that get more than 10 million natural flow is not give Baidu a penny, of course, so many natural flow is Sina so many years accumulated down the ultra-high weight, these costs and Sina's website operating costs coincide, Sina simple SEO costs can not calculate, and Sina such a large portal, SEO has been integrated into all aspects of the site operation. No matter how the calculation, SEO is indeed a very cost-effective means of Web site operations, network Marketing.

But what if you rely entirely on SEO?

If Sina is now Baidu K dropped, what about Sina? In fact, the impact is certainly a bit, but in fact will not be a big hit on Sina. If Baidu really K Sina, will undoubtedly become a major Internet event, it is possible that the entire Internet industry and even Baidu users will collectively attack Baidu, why k off Sina? We use your Baidu is to find what we want, incredibly even Sina are not out of search, but also use your Baidu to do? I believe many netizens will send out such a cry.

This is precisely because of Sina's website operation, Sina's profit model does not depend entirely on SEO. Another case to see, a medical industry to promote the site, day IP1 million, all are some plastic cosmetic industry vocabulary, users search these words into the site can not see what content of things, but these users are want to do plastic surgery, the site's online customer service will bounce out, And then through online communication to get these people want to do plastic surgery of the user information, through the intermediary, the site will be recommended to the appropriate hospital, so that the profits.

Then if one day this site was Baidu K dropped, the day IP from 10,000 to 100, believe that the site's profits immediately disappeared. Such a site is completely rely on SEO, such a site operation is lack of sustainability.

How to use SEO and then not completely rely on SEO?

There is no standard answer to this question, but in practice different situations have different approaches. For example, the use of Wuhan SEO Liu before the introduction of the medical industry website examples. If the mode of operation in the website is modified, the same is done some long tail keyword, the user searches the website can find the website, then enters the website. This time the site itself provides excellent content, valuable information to the user, so that the operation of the user has information can be queried. The website also provides the user Exchange forum, the enhancement user viscosity, lets the operation user have the place to discuss. The website also provides a communication platform between the patient and the doctor, there is a question and answer platform, there is a hospital area, a doctor's personal blog and so on free service to the website users, whether this user is want to do surgery or want to give patients surgery. Secure the site's users through the quality and service of the site itself and the innovative model, and then look for a longer lasting profit model.

Such a site even if Baidu K dropped, there will be a lot of users to log on the site every day, because these users remember the name of the site, or remember the site's website. For example, Taobao banned Baidu included in the page, but we still buy things Taobao, we will directly enter Taobao's Web site, such as Liu their own blog is directly into the blog address (http://www.seo83.com/), even if not remember Taobao's web site, We will also go to Baidu Taobao, calculate Baidu really even Taobao also search, we can also use Google.