Liu Chengmin: Mobile Internet-driven effect marketing industry to achieve leapfrog growth

July 18, the launch ceremony of "2012 Tencent effect marketing China line" launched by Tencent Effect Promotion and Beijing Railway station Roadshow opening. The Chinese line to "effect win sales opportunities Unlimited" as the theme, footprints will be in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Wuhan, Nanjing, Chongqing, Shenyang, Kunming, Shijiazhuang, Jinan and other national 16 core cities, a total of 19 sites.

At the launching ceremony of China Line, Liu Chengmin, president of Tencent Mobile Internet business Group and senior executive vice president of the group, said: "2012 China's internet has undergone great changes, we have experienced the rise of micro-blogging, SNS and other social network platforms, and witnessed a smartphone, The mobile Internet terminals represented by the tablet computer have subverted the inherent lifestyle of the people, the change and transformation of Chinese Internet has also driven the traditional network marketing to change with the tide; in 2012, Tencent effect promotion in products, services, channels and other aspects have achieved a new leap, and thus become the leading digital marketing transformation of the important force. ”

At present, Tencent effect promotion has launched a wireless search advertising, situational advertising, integrated packages, wireless app download ads and many other products, services, and the major cities in the country has set up a sound agent system, the launch of the regular staff training, service level certification initiatives, improve the continued service to advertisers.

At the tactical level, Tencent's search commercialization will focus on three levels of mobile data mining, mobile application platform openness and enhanced mobile social networking in the big Data age. "The trend of mobile internet makes the search portal occupied by mobile Internet applications and applications become the main channel for advertisers to carry out the effect marketing, and Tencent effect promotes the integration advantage of cross-platform resources, and makes the effect marketing not only the traditional" keyword drop "so simple. "For the future, Liu Chengmin is full of confidence." Wen/Lily