Liu Chunning resigned as general manager of the online video department yesterday

Absrtact: Liu Chunning, who worked in Tencent for nearly 10 years, resigned as general manager of the online video department yesterday. He is responsible for online video overall strategic planning and operation since the same day, Tencent Vice President Sun Zhonghui took over. At the Tencent Wisdom Summit one months ago,

Liu Chunning, who worked in Tencent for nearly 10 years, resigned as general manager of the online video department yesterday. He is responsible for online video overall strategic planning and operation since the same day, Tencent Vice President Sun Zhonghui took over.

At the Tencent Wisdom summit just one months ago, Liu Chunning, the general manager of the online video department, also said it would be based on large data, large platforms and large resources to find a layout. When Tencent fully developed the video, Liu Chunning announced his resignation.

Tencent said Liu Chunning's departure for personal reasons, but in the outside world, after the merger of excellent soil, Archie Technology acquisition PPS video business, online video industry concentration is more and more high, the market pattern has been relatively mature, and later into the video field of Tencent despite "rich channels", but the video pattern is not easy to shake, and Liu Chunning from share to sales bear no small pressure.

An insider in the online video of Tencent told reporters that there had been rumors of Liu Chunning's departure from Tencent after Liu Chunning or would choose to start a business on its own.

Public data show that Liu Chunning joined Tencent in 2004, and before managing the online video department, he worked as general manager of Tencent's E-commerce department, general manager of Enterprise Development Department, general manager of the strategy department and other positions; April 2011, Liu Chunning responsible for and leading Tencent online video business.

Tencent's time to enter the video field is not too early. At the end of March 2011, Youku and potatoes are already in the final preparations for the U.S. listing, Tencent has just begun to launch a formal video industry. Tencent also set up a 500 million-yuan film and television industry fund, a stake in Huayi Brothers, the layout of the upstream industry.

Liu Chunning, general manager of Tencent's online video department, told reporters that Tencent had launched an online video qqlive as early as 2005, but because of the company's strategic considerations, the development of the business was relatively conservative. At that time, Tencent CEO Ma said, network Video on bandwidth, server, content resources and so on very high demand, investment is huge. It was not until 2011 that the investment was increased, and it looked more in line with Tencent's style of waiting until the market matures.

For the video industry, "Rich second-generation" Tencent video, with the flow, funds and internal resources linkage advantages, Tencent data show, in the 18 months after the reorganization of the line, Tencent online video traffic growth 3 times times, video advertising 2012 has more than 100% of revenue growth.

But in the context of growing competition in the industry, excellent cool potatoes have been in the running-in period, Archie Art and PPS form the page end + client resources complementary, Sohu looking for acquisition objects, music to borrow internet TV concept to catch up, Tencent video difficult to find business complementary acquisition object, to continue to expand market share, difficult.

But that does not mean that the video business will be marginalized by Tencent. Liu Chunning's successor, Sun Zhonghui, is currently vice president of Tencent. He joined Tencent in July 2003, Tencent Portal is the founder of Tencent Network and the incumbent manager. Tencent Video insider told reporters, Tencent online video from the general manager level up to the vice president level, meaning that the video is still Tencent's core business, and the Sun Zhonghui under the leadership of Tencent Video will continue the previous Tencent video strategy, build a pan entertainment video platform, in 2013 around the big data, Strategic layout of the three core resources and large platforms.

And Analysys international analyst Pang billion also believes that for Tencent video, its biggest advantage is that Tencent group's huge user database, in the era of large data, the face of advertisers, how the advertising delivery has more optimization, in terms of user-oriented, how to provide users with more accurate content push, and including through the data on the procurement of copyright content, these will be Sun Zhonghui future in the Tencent video can continue to expand the direction.

And according to the reporter understand, Tencent video in the second half of 2013 will continue to maintain the pace of expansion, in addition to content editing, technology, advertising, content procurement and other positions for recruitment, but also the implementation of the exclusive drama program, focusing on the strengthening of Tencent video in domestic dramas, British drama, American drama, Korean dramas and original content.