Liu: Copy Lenovo experience to traditional industries

Figure for Liu (Sina Science and Technology map) Click here to view all the technology pictures Liu hopes to successfully replicate his years of managerial experience to other companies and to become a successful investor while making other businesses. Shongqing/Wen, Nanjing, May 26, passengers from the plane just walked into the airport hall, they saw the "congratulations on the New York Stock Exchange listing" giant banner. And in the vicinity of the hotel and the street, the same slogan can be seen everywhere.　　The same day, from the government, investment, medicine from all walks of life gathered Nanjing Jinling Hotel, celebrating the first domestic chemical pharmaceutical companies listed on the NYSE. Lenovo's president, Liu, stepped forward and delivered a brief message: "This is only the first step in March, Chinese medicine will sooner or later have a place in the world."　　"Lenovo Holdings of Hong-Yi investment is the pioneer pharmaceutical industry's major shareholders, the listing has been a huge return:" Hong Yi Investment led by the consortium in early 2006, the 210 million yuan has been worth about 200 million U.S. dollars. Now Mr Liu is more of an investor than an entrepreneur. At the Olympic Marketing Forum of Peking University earlier this year, when everyone expected him to talk more about the future of Lenovo Group's acquisition of IBM PCs, he changed a big talk about his investment business. Lenovo Group and digital China still focus on it in the 5 companies under Lenovo, while 3 have a strong brand of investment, which is to make real estate, Lenovo Investment and investment in investment in mergers and acquisitions.　　At the end of January this year, Liu has 3 companies with the collective appearance of the family, and clearly put forward 2010 years of development goals: Lenovo Investment Hongyi investment into the domestic industry's top three, financial science and intellectual access to the first group of real estate development. For now, the goal of Mr Liu's investment is gradually being realized. Lenovo has raised three funds, with a total of close to $300 million trillion, and has invested 56 companies. Its investment in the Sino-News Group, Solarfun New Energy has been successfully listed overseas, Evans Innovation, Sunshine paper and other companies in the process of waiting for overseas listings, the Network of excellence in several times the price of investment sold to the Amazon.　　At present, the principal and management fees for the first phase of the 35 million dollar fund have been fully recovered and are beginning to enter the pure harvest period. Hong-Yi investment is also quite good, a total of three to raise the total size of 807 million U.S. dollars of funds, has invested nearly 10 companies.　　Among them, Chinese glass has been listed on the Hong Kong Stock exchange, and now the pioneer pharmaceutical market in the world's largest NYSE.　　Reasons to invest in the last row of the IBM Channel Conference, Liu will envy the first drug industry, through capital assistance, the pioneer pharmaceutical industry in such a short period of time has achieved rapid development, from an obscure pharmaceutical sales enterprise development into a collection of pharmaceutical research and development, manufacturing and sales of star enterprises. "We were born in a High-tech companyLong process due to lack of funds and eat a lot of losses, walked a relatively long circuitous route-trade and industrial technology. "1990 years or so is Lenovo's rapid development period, but also Liu's most unhappy period, in addition to doing a good job in the company's internal management, he also tried to find more money for the hungry Lenovo." "At that time, our financial cost is very heavy, Lenovo 200,000 yuan after the start, it is entirely by profit to rolling development, it is very difficult." "Through the listing, Lenovo to break through the bottleneck, towards a broader world." "Lenovo has been expanding and progressing in the PC field since 1996, and it is inseparable from our being a public company." After 1996, 1997, we do well because of the business, so we can continue to raise funds, so that enterprises get more capital, greatly reducing the financial costs.　　March 15, 1996, Lenovo first launched a PC price war, defeated all rivals, boarded the throne of the domestic PC champion and has been maintained until now. Put up with the entrepreneurial process and the successful financing after the formation of the contrast is really too big, this also makes the original capital of the layman's Liu Soar investment has a strong interest. In 2000, Lenovo split into Lenovo Group and digital China, after unloading a heavy burden of Liu began with Lenovo holding vice President Zhu Linan planning to enter the field of venture capital.　　Mr Liu feels that not only can he make money, but he can also help other businesses with personal experience. After two years of venture capital, Mr Liu catch up with the "16 big" held, state-owned enterprises to carry out joint-stock reform, the sense of smell sensitive Liu think this is a good investment opportunity, from the Chinese Academy of Sciences from the state-owned system of his, too understand the state-owned enterprises hidden in the huge potential after the system. "If the state-owned enterprise is reformed, it will turn from copper to gold." "The traditional industry still has a lot of development space, which is very different from our previous understanding." "They found that the booming real estate industry led to building materials, steel manufacturing and other related industries, and China's huge population for food processing, medicine and many other industries to provide unprecedented space for development."　　Therefore, Lenovo has set up a direct investment in mergers and acquisitions, and evolved into the current investment in Hong Yi. Of course, the biggest distraction from Lenovo's overall risk is something Mr Liu must consider. "The risk of the development of the two IT companies is relatively large," said Yang and Guo Wei.　　It is on the basis of these considerations that, while the domestic management academia has reservations about the diversification of enterprises, especially the unrelated diversification, Mr Liu stubbornly believes that Lenovo must take the path of unrelated diversification. continued to write Lenovo's success "to do the investment itself has four links, the integration, election, help, retreat, if done industry, will be in the ' election ', ' help ' these two aspects have unique advantages. "Mr Liu believes that many of Lenovo's successful management experiences can be replicated," such as the roof map of Lenovo's success, the roof section (procurement, research and development, production, sales, services), each enterprise, eachThe industry is different, but the underlying foundation (mechanism, system, management idea, methodology) is the same. "And those who are invested in the choice of their own future development to help investors, Lenovo this" trade and industrial Technology "development experience and strong corporate culture, is often easy to be accepted by the investment object. In fact, the entry of Hong Yi is very late. Ninjinson, chairman and chief executive of Xian Pharmaceutical, recalls that when he contacted him in April 2005, the pioneer pharmaceutical industry had been negotiating several rounds of financing with several other investment agencies. "Our decision at the time was simple--not for other investors, but for Lenovo's brand reputation and history." I will choose Hong Yi as a major strategic choice for the development of our company, and Hong Yi ultimately brings us beyond our expectations. "12 years ago, the first pioneer of the pharmaceutical industry is just a very humble drug dealers, relying on the buyout of some new drugs and Reiter to complete the primitive accumulation, this and Lenovo did the AST computer agent the same." Until 2001, through the acquisition of Hainan Hai Fu Pharmaceutical, Nanjing, pharmaceutical and other production enterprises, Xian pharmaceutical industry has its own production base, and Lenovo was in a long time before owning their own production base. Last year, the pioneer pharmaceutical investment of 200 million yuan holdings in Yantai Mai Jin, which will also have China and the United States Patent anti-tumor drugs "grace" into the bag, this and Lenovo Group acquisition of IBM PC business is also a kind of likeness.　　The growth of the first-name pharmaceutical industry can also be summed up in the "Trade and industrial Technology" three words. Coincidentally, a few years ago, the first time to see Liu, Zoomlion chairman Zhan has a sense of intimacy: he and Liu both in XI ' an university, are the Scientific Research Institute of origin.　　Similar to Lenovo, Zoomlion is also the first to do trade after doing industry, these same background makes two enterprises culture and style are very similar. It is because Lenovo experienced the growth of such a typical Chinese high-tech enterprises, so many enterprises to make investment Lenovo is also favored. "They are very knowledgeable about the environment in which Chinese companies and businesses are in. "Zhan thinks.