Liu Daiyuan: SNS marketing of social Network marketing whole strategy

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With the development of micro-BO blowout, the social network marketing to put on a new climax, from where the goods to the harem elegant events, let us understand the microblogging in the social network marketing charm and strength. Probably most of the net friends from this time began to pay attention to social network marketing, in fact, social Network marketing application earlier, the beginning is mainly reflected in the company will set up a corporate blog and brand community, and then add some social marketing tools, such as in the product introduction to add user comments, open consumer questions and answers zone It is hoped that by using these consumer communication tools, more potential consumers will be transformed into the consumers who actually produce the purchase. Facebook and the rise of SNS community websites such as domestic renren, have completely driven the development of social Network marketing.

SNS Social networking site changes the traditional way of internet communication, from the broadcast and television and other means of transmission, directly into a smooth interaction between people, everyone has their own network of social relations. Instead of relying on traditional ads, celebrity endorsements, professional reviews, and so on, we can get credible advice from people who have used products on social networking sites. And SNS lets us direct dialogue enterprise, participates in it to experience the activity as well as to understand to go to recent activity dynamic.

08 I operate campus Matchmaker website, real experience SNS marketing charm, promote less than one months we get 2W more real customers, at that time, domestic SNS marketing is not very mature, mainly through the beautiful handsome user group interactive information, as well as the sharing of emotional hot topics and classic articles. Today, SNS Community marketing means very diverse and rich. But we are important to understand that social network media focus on the interaction between enterprises and users, rather than direct hard advertising attempts to use social media platform to publish any advertising-related information. Everyone will be relentless away from you. 96% of Facebook users have not clicked on any of the ads at all. Because people come here just for communication and communication. They don't want to see any ads.

1. Vest Interactive Marketing

In addition to SNS social networking site to establish corporate public homepage, but also to encourage employees to register multiple real-name vest users, because social network media information delivery and delivery is the user. If we use user role to communicate with users, can truly collect the user's market response, and can give users a good guide.

2. Event Marketing

Custom planning user interaction events, activities should focus on participatory and transitive. We can specify some incentives. Share experiences or opinions, and invite friends and friends to share. The sharing and the invited share have the opportunity to receive a tour together.

3. Authoritative Knowledge Marketing

The professional authority information has the very big attraction to the user, but may be more industry difference. Compare with the authoritative knowledge information of the mass consumer industry and high-tech industry. The former is related to people's lives, the latter is the interest in scientific and technological knowledge.

4. Industry topic Marketing

For example, we are professional women, we launched 2011 summer the most Meng ol professional outfit or 2011 Summer women's four fashionable fashion points such as the topic of voting or information sharing, content theme must be combined with current hot topics. Content should be rich and diverse, the best illustrated.

5. Video Sharing Marketing

Video is more interesting than words and pictures, and it is richer in presentation. Video content to be novel, and subject to clear, easy to resonate. For example, nostalgia, funny. such as the seven-hi shocking advertising video and "Journey 2" of the Micro-film "Play Big".

6. Interest Group Marketing

Create or add some group with product relevance or more active, invite netizens to discuss related topics, such as the recent product release, the formation of everyone to review and discuss, as well as the use of experience and the total Exchange

7. Third party software marketing

SNS provides relevant Third-party software APIs, and third party software has become a more active place for SNS users. If the company is planning a software or game theme. This brings users viscous relatively large, for example, we do apparel enterprises, we can provide a online collocation of Third-party software to SNS users. (Text/Liu Daiyuan)

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