Liu Dialogue subsidence super: Cautious optimistic class client Web game

February 11 News, 51wan President Liu, Hangzhou Pan-City vice President Chen Yishu, Brilliant Interactive CEO Zhu Haiyan recently a visit by Tencent Technology and Bo Rui Communications jointly hosted the interview program "New Media Investment Salon", talk about "web game choice inflection point."

Over the past decade, Shanda, the perfect, NetEase and other first-line client network game companies and their star products have been recorded in the Annals of Unlimited, and cultivate a large number of loyal players. But in the increasingly lively field of web games, on the one hand, the copycat model of plagiarism eroded the enthusiasm of the boutique game developers, on the other hand, the joint operation achieved the platform's business model, but diluted the developer's profit margin.

Liu pointed out that the joint operation model is very good to meet the different needs of each game manufacturer, for the platform, the remaining flow into the business value, for the developers, is a relatively small cost and cost to obtain users. So this pattern will exist for a long time to come.

However, Liu that the joint operating model will not become a lifeline for online games manufacturers, because this model is not representative of the core competitiveness of the online game manufacturers, also does not mean that a game manufacturers can go very long, very far or to do the industry first.

Subsidence, the future of the Web game research and development direction may have three, one is the class client Web game; The second is a web game based on asynchronous technology; third, it is also a direction if social games are included in the Web game.

Liu added that the type of client-side game risk coefficient is relatively high, if the entrepreneur does not have a certain technical background, no certain planning ability, no very good capital and team, it is recommended not to enter this area.

She believes that, once the class client game is done, the single game burst out of the profit point is very large, like "journey" to create a giant listing the same. The second direction, relatively light game type, its audience group will be very very large, many products will be successful.

In addition, on the SNS platform of direct competition "casual game", subsidence that casual game products are relatively small, emphasizing interactivity, emphasizing user relations, web game is a separate worldview, there are painting wind planning, Arup value is higher. In the domestic SNS platform, the two still do not constitute competition, web game has a great potential for development.

From left to right are 51wan President Liu, Hangzhou Pan City Vice President Chen Yishu, Brilliant Interactive CEO Zhu Haiyan, Salon host Sudan (Tencent Science and technology with map)

Video: Liu Zhu Haiyan Dialogue joint operation not a lifeline

Wonderful ideas:

Subsidence: As a research and development company, the field of Web game is like this, to do a successful product is difficult to ensure that later products are successful, so we often see a product is very familiar with, but the company's brand is not like products can guarantee such continued success.

Liu: Why the joint operation of this model will not become a manufacturer's lifeline, because this model is not representative of the core competitiveness of a manufacturer, is that this model is very good, but this does not mean that the company can rely on this joint operation can go very long, very far or to do the largest.

Liu: In fact, for any company, it needs to have a core competitiveness, the so-called core competitiveness is that the competitiveness of your enterprise itself, not others to give you short-term, and this competitiveness can make you go a long time, not a wave of a performance. I think that a good enterprise its core competitiveness can make enterprises very steady in the promotion, rather than ups and downs.

Zhu Haiyan: My personal view is that the joint operation of this model from the beginning has been more than online games in front, we should adhere to, but also firmly to do it well, bigger. I don't really agree that joint operations are better than a platform.

Zhu Haiyan: I don't think I can do anything without giving up my advantage and doing something I'm not good at. For example, we just started our own operation in 2010, which means that this is not my advantage.

Zhu Haiyan: The problem is the so-called difficulty and difficulty, the most consideration should be our joint operations partners a problem between them, because the same as the audience in the "seven Dragons" and mop to push the seven dragons, they are advertising may have some conflict. The biggest problem for a vendor is how to reconcile all of your joint operations partners with its operating rules.

Subsidence: The host to get the data of Renren may be older, as far as I know, their income is more than 77 million. Social game it needs to be grafted with SNS better, the product is relatively small, emphasizing interactivity, emphasis on user relations, webgame or have their own independent worldview, have their own painting wind has its own planning, more similar to the client game, And the other webgame ARP value is much higher than socialgame.

Subsidence: For the domestic market, take Renren as an example, it now social game income than the web game much smaller, in the overseas market socialgame may behave better, but it is a lot of income from the revenue from the advertising. I think in the domestic SNS platform, Socialgame and webgame not constitute competition, webgame still have great potential for development.

Subsidence: The life of the Web game has more than half a year, some two or three years. If your game is a single suit, from the start of your service to the end of your server, your income can be millions, perhaps this product even more successful.

Liu: Investors have different styles, the best investors are giving you money, giving your users, giving you technical resources, giving you all the things you want, but it's also critical that the investor gives you confidence because the good investment chamber keeps telling you that you're in the right direction.

The following is the new media salon record:

Moderator: "50 minutes with in-depth understanding of a TMT investment area!" "Good afternoon, welcome to the 18th issue of" New Media Investment Salon "sponsored by Bo Rui Communication and Tencent Technology, I am the host of Sudan. Today will take you into a young and vibrant field--web games.

When it comes to web games, let's give you a little quiz. I am holding a Gold Phoenix Award in the "2009 Ten most popular web game" list, I randomly selected 5 well-known game name, see you in the first time to accurately reflect a number of corresponding web game developers.

For example is "blood Three Kingdoms, business tycoon, the Heavenly book yarn, martial arts hero, martial arts legend." "Can you recall the names of several developers?"

If there's no information, I can only tell the exact one or two, and a pretty shocking friend said that the business tycoon is a foreign agent of the game, in fact, currently in China's entire domestic web game market scale has reached a billion of yuan, with the launch of the Gem, who will become the first web game listed companies, has also become a hot topic in the gaming and investment world.

But the relative network game mature industry ecology chain, the opportunity of the webpage game coexists with the mishap. On the one hand, the copycat model of plagiarism has invaded the enthusiasm of the boutique game developers, on the other hand, the joint operation mode achieved a win-lose, but also diluted the profitability of each home.

It is a great honor to have a three-bit entrepreneur in the field of Web games today to explore the opportunities and inflection points in the field of Web gaming. First of all, would you please introduce yourself? We start with Liu on the right-hand side.

Liu: Hello! I am 51wan.com's Liu, our company is August 1, 07 on line, we are the first web game platform in China, our company's name is "new entertainment brother" meaning is fresh amusement, brothers enjoy.

Subsidence Super: Hello everyone! I am from the subsidence of Hangzhou pan-City, unfortunately, just now the moderator mentioned several games inside the company's products, just I can borrow this time to do a small ad, we Hangzhou Pan-City technology is to do on the basis of Flash online, representative works is Q version of the "Magic School" and the Three Kingdoms theme of the SLG products Fight the world ".

Zhu Haiyan: Hello! I am the brilliant interactive CEO Zhu Haiyan, Brilliant Interactive is the 08 just set up the web game development company, has been committed to the spirit of independent original, the company's existing products have "seven Dragons", "Seven Dragons II", "Savage Ji", "scrap" such products.

Moderator: Just now you mentioned your own products, as long as the game people are very clear, have seen such a game, but why there will be the beginning of the phenomenon, I quote a game name, we can not think of its developers who, behind what?

Liu: The reason behind this is that the web-game industry needs to do a lot more, we still have a lot of potential to play, just now the moderator's opening remarks mentioned, fortunately there are several in fact on our platform, which has a "Legend of martial arts" because of our exclusive operations and developers exclusive development, We want to be able to make this market more and more big, can make the web game like online games can be as familiar as users, as soon as we can think of who do it.

From left to right are 51wan President Liu, Hangzhou Pan City Vice President Chen Yishu, Brilliant Interactive CEO Zhu Haiyan, Salon host Sudan (Tencent Science and technology with map)

Success of a product is also difficult to ensure that later products are successful

Moderator: Chen, you now look at the brand of online games is still stuck in the product branding phase rather than the developer and operator branding stage?

Subsidence: As a research and development company, the field of Web game is like this, to do a successful product is difficult to ensure that later products are successful, so we often see a product is very familiar with, but the company's brand is not like products can guarantee such continued success, for the platform, For example, such as Liu 51wan platform, if the successful agent of the product, the inevitable platform of the brand is slowly cultivated.

Moderator: Can you tell the brand of developers may not be particularly strong, but the operator is very strong, he wants to ask the constant user to attract your name, to play your game. Can you say that?

Subsidence: If two must have a comparison, it should be the platform of the brand value a little higher.

Moderator: What do you think of Zhu?

Zhu Haiyan: I can add a little bit of my personal point of view, the Web game This product is very new, from the 2007 just after the web game out, and online games will have a very different characteristics of what?

Online games all the while they emphasize an exclusive agent, who developed the product by WHO to exclusive agent, the Web game from above is already spread out the joint operation, it is possible as our "seven Dragons" this product domestic joint partners more than 20, for developers speaking, The brand of this product must be superior to the company's brand image, which is also a result of some historical reasons.

Second, each company's strategy points are different, that is to say, we are now on the market to see the web game company can say that roughly three kinds of, a pure research and development of the company, he will certainly be more pursuit of the brand of products, the other is a pure operation of the company he will pursue platform-style platform for a promotion.

On this platform has what kind of product he may not be very concerned about, but this platform's reputation degree is what kind of, he will care more.

The third is a larger one, both can be developed, but also to operate such enterprises. I believe he will pay more attention to the brand building of his company image in the future.

Joint operation is not a game maker's lifeline

Moderator: There is a point of view although the joint operation now brings cash income, and called the Internet in winter, a lot of people rely on this to make money, but the joint operation is not a long-term solution, to build a platform, investment funds agent a game, as well as the development of two of their own platform for the game, What do you think of this? What do you think will be the trend of joint operation in the future?

Liu: I think the joint operation is a business model, because it is good to provide different partners, different needs, such as for the Internet, the manufacturer, it has the remaining traffic, it can not be translated into its commercial value, joint operations provide a good product, games is the best Internet conversion business value of a product.

The delivery of this product to these remaining flows translates into commercial value, and for these developers, he gets more users, and at a relatively small cost and cost, gets the user. So this pattern is forever in the future for a long time to come.

But why this model does not become a manufacturer's lifeline, because this model is not representative of a manufacturer's core competitiveness, is that this model is very good, but this does not mean that the manufacturer can rely on this joint operation can go very long, far or to do the largest.

For the three of us who are present here, it is possible that two years ago we could see that our position was clearly different, but more and more in the future, we all have a bit of the same, we in order to make ourselves more competitive, in order to let ourselves not be eliminated by this market, so we will be in various ways like a bucket, We lift all the plates of the barrel.

Like we're going to do some research and development, then like the general side, he is also doing some operations, "Magic School" itself is doing some operations, we all want to be able to operate and research and development in a company have been upgraded, joint operation is a good model, but not the enterprise of life-saving straw.

Enterprise's core competitiveness can make enterprise steady speed rise

Moderator: What do you mean by the core competencies? For web game makers?

Liu: In fact, for any company, it needs to have a core competitiveness, the so-called core competitiveness is that the competitiveness of your enterprise itself, not others to give you short-term, and this competitiveness can make you go a long time, not a wave of a performance. I think that a good enterprise its core competitiveness can make enterprises very steady in the promotion, rather than ups and downs.

So I think that if there's a business that has a big fluctuation in his performance through some kind of partnership or an instant relationship, but this volatility may lead to some instability in the future, which may not be the result of his core competitiveness, but a temporary cooperation.

51wan President Liu (Tencent Science and Technology match map)

Subsidence Super: I agree with Liu's point of view, I do a compensation, joint operation of the future is also a trend, whether it is webgame this market, we see the 09 client market also appeared in the joint operation of large manufacturers of cooperation, for developers in terms of products for market, products for users in such a way, For the carrier platform, it is how to explore the value of more users.

The direction of the final future of intermodal transport we feel that because our own products are also dozens of such partners, our view that the more platform first, the more core applications, it has such a user base and operational capabilities, the three is the final development direction of the transport platform. These three points are the most important, because we also saw three points consistent.

The development potential of this platform including some of his data will certainly be good. So in the future, we think, for example, video sites, information sites, SNS, or, in line with these three points may develop a little better, we are more inclined to cooperate with such a platform. If these three points are not very good, it is likely that in the future will be downhill or difficult to survive or quit the stage of history.

Another point of view, the cask theory that Liu talked about, platform companies are also developing their own products, we research and development companies to do their own platform, this is actually a company to a stage after the inevitable direction, such as platform company it through the agent game to develop some experience, there are some opportunities to develop their own games. For research and development companies, after our own products are more successful, we have some users, we want to retain these users how to do? We will certainly consider the platform to do some accumulation on the back of the product. Both are supposed to coexist.

Moderator: Where is Zhu? You are more focused on this side of the game developers, how do you think about this problem?

2010 vigorously implemented joint operations

Zhu Haiyan: Not only a dedicated developer, our company from the 08, 09-2010 years of the three-year steps, 08 glory is a dedicated research and development company, in addition to doing research, nothing else. 2010 we vigorously in the implementation of joint operations, whether domestic or overseas joint operation, 2010, just now Liu said, we are also doing some operations, but also because of a part of the need.

As a web game developer, he also needs some feedback from some players, so we also need to run a small number of servers to get some feedback, more able to reconcile our own products.

About that point of view, joint operations, Liu just also talked about, to be in the future will certainly exist, my personal view is that the mode of joint operation from the beginning has been more than online games in front, we should insist, and is determined to do it well, bigger. I don't really agree that joint operations are not as good as building a platform in the past, and I don't see it that way.

Like I said just now, enterprises are divided into different types, each enterprise has its own different positioning, like in different ecological chain, some enterprises are like to say that it is a very large enterprise, it both sell department stores, he went to invest in some department stores.

Equal to the opening of a department store, he focused on the product inside. Some enterprises he may only do a certain product, he can be placed in different department stores to sell, others may only focus on the department store is good, do not look at other areas.

Joint operations in the 08 and 07 that time just began to rise, the various families do not know the overall rules of the game is what, simply, regardless of the Chinese government's management, all aspects slowly slowly we are more and more experience. The first of these to do joint operations platform more and more experience, second, more and more standardized. So I believe that the future of joint operations will be better, and must be a very good business model.

Select as User

Moderator: Can the joint operation understand that there are two ways, one is to go out and share their products to others. The other direction is to bring in the other people's products to get their own platform to do, may be the latter for all aspects of the ability and funding requirements will be higher. Liu your side, for example, you have a product of your own, how do you deal with your own operations and other people's joint operation of a relationship and a balanced thing to give us some practical guidance?

Liu: In fact, our platform is the most complex relationship between the platform, because we now all the mentality is to remain focused and open, focus on the meaning that we only do the field of web games, browser-based services. Open is someone else's product brought in, we are very open, and then we release the product we are also very open, both modes we are walking.

And then our technicians said, never seen a company's website system has our website so complex, because we have done more than 10 years of the Internet, because most of the site as long as they do their own value-added system, to do their own membership services, but we have dozens of kinds of members, Our system needs to stand the test of the long run. Besides, our products are still being released.

Our background query system is also very complex, some are on our platform, some are on the platform of others. If it's about how to evaluate your product or how to handle this relationship, in our sense, ultimately, the player's choice. Rather than our wishful thinking, sometimes we think a good product, but the player may not buy accounts, players like what is actually the most critical.

For our platform, our choice of user criteria is based on the choice of the user, if the user is more inclined to play some kind of game, then we are mainly in this game we will push it forward, and all of our user interface is based on each user customized, such as you go to play a game , this game may be the personal interface of the user center that you login to 51wan, your personal interface is customized according to your choice.

Moderator: Chen, your Side "Magic School" is also a very successful product, this product for your own operating income ratio and the proportion of the combined operation of income? Is there a 5:5?

Subsidence: This data should be about the same, since we are really not as complex as Liu, we started out as a research and development company, and our joint operations are clearly targeted because of the early accumulation of cash flow, because after all, the market is on the side of the partners, we continue to develop and prepare for cash flow behind the company.

For our own way of operation, we first of all through their own research and development or to acquire some team, enrich our product line, but also consider some other game agent on our platform. Our joint operation is also the way of thinking, our future intermodal resources or the more excellent resources have been put away, other platforms must be out of the history stage, we through their cooperation, through the achievement of growth.

Brilliant Interactive CEO Zhu Haiyan (Tencent technology map)

09 Total revenue from joint operations

Moderator: Zhu, do you see a 5:5 of the approximate proportion is an average number? Your income and your combined operations?

Zhu Haiyan: I think it's different for every company, it's like 09 all of our revenue comes from joint operations.

Moderator: Zhu said just now, no matter where the various industries have large department stores, there are specialized shops, the future direction of development will be different. Liu said that the market is increasingly the same, I do not understand, maybe you two point to the different focus, how to define it? What will the future web game companies be able to run out of? Like a grand platform, or a developer like Jinshan? Will the web game industry develop into a competition pattern corresponding to online games?

Liu: Of course, each company still has its own different core competitiveness. Or have a focus, for example, Shanda it more inclined to the operating platform, Jinshan may be more inclined to research and development, in fact, you look at these listed online game companies are also in various fields involved. Jinshan also has its own membership system, his membership system is a carefree network, his platform in everyone's understanding may not be as strong as the platform Tencent, so it is not positioned as a platform of the company, but he is also in response to their own products in doing some platform-oriented services.

Moderator: Do you have anything to add? Zhu Zong.

You can't give up your advantage and do something you're not good at.

Zhu Haiyan: My goal is just like Liu said just now, every family has its own advantages, I feel that do anything can not give up their advantages to do their own not good part. For example, we are just starting our own operation in 2010, which means that this is not my advantage.

Research and development more focused on my strengths, with the passage of time, the accumulation of experience, perhaps one day our independent research and development is also very experienced at the same time I do not reject, to the future a bit like Liu said a bit of the same, because they used to operate the main, slowly they will also supplement the research and development of the part, We are based on research and development, slowly began to supplement the operation of this part. In fact, it is not the enterprise itself want to do, is all the demand gathered to this piece, forcing our enterprises to do so.

Moderator: Just now Chen always here also talked about, when you choose the joint operation platform, he has three standards, the three standard choice of partners, Zhu has more than 20 partners here, can tell us, from a web game from an operational point of view, what platform is the most valuable?

Subsidence: I'm actually keeping one point before this is in fact no previous type, our performance partners in the performance of a better all have, the most important thing is to see what I said the user base, its core application is not able to retain these users, but also its own operational capabilities. Because we have contact with some partners seem to be a lot of users, the core application has, for example, he as an editorial business, the company did not provide a lot of resources, a lot of manpower to support, in fact, the performance is also relatively poor.

Moderator: Can you say now in the stage of wide net?

Subsidence: In fact, in 08, the first half of 09, sometimes feel that the more partners, for developers, the cost is not very high, may still increase the more income. But in the long run, there are some small difficulties in surviving these small platforms.

Moderator: Do you have two places to add? You are a Web game provider, you can buy a platform, you will choose what is the right for you?

Liu: My point of view is similar to him, because it is difficult to say that a certain type of game directly related to the Web, because the Web game itself its user base is very wide, its user base is actually relative to the client game, its user base involves a wider range of broader, We sometimes say that people who love the Internet may be users of web games.

Moderator: Now or belong to the education user, induce the customer stage, this scope also enlarges, cannot say this suitable, that does not fit.

Liu: There is no clear choice now, as Chen always said is similar to the same positioning of the platform, it may show the effect of good and bad, but also with his attention to your product or his company's strategy.

Moderator: Zhu always tell you a little practical, you have cooperated more than 20.

Zhu Haiyan: It seems that I am the most practical, just Chen always said, first, there is a user base, the second in this platform has the core application, it shows that the platform has the adhesion, but also we these manufacturers prefer. Third, the platform has its own operational capabilities, which is more like the platform.

For me, all partners are the best partners, but all of these partners within ourselves will have a focus, we will also assess how to make these partners the best resource integration, the best partner of course has a core user adherence, and then your product focus is the highest , this is a class. and has the ability to operate.

For a slightly less operational capability of a partner, our internal approach is that we will assist him in the operation, we will have an operational support department, there is a possibility that they can not do, we add to help them, of course, there are many very small platforms, such as it has a certain amount of traffic, But not big enough, we are also thinking about the third business model, all the operations we do ourselves, we just need him to provide users, we share these benefits to them. That is now considered the model of mixed suit.

Moderator: The future of this form of joint operation will be renamed to joint promotion?

Subsidence: The same pattern as CPS.

Hangzhou Pan-City Vice President Subsidence (Tencent Science and technology with map)

Socialgame and Webgame don't compete.

Moderator: Analysys International analyst Yuyi predicts that the 2010 web game will become the focus of SNS website revenue. Renren's Game module has run 20 balance page games. Thousand Oak in Mop and Renren two a strong platform to drive, will be low-cost Web game products revenue to achieve 77 million yuan, it is possible that the first quarterly income of the web game operators billion. But in SNS platform, whether the webpage game will face the social game (hereafter also call "Social game" direct competition?)

But in SNS we think of such a platform, now compare the fire is a social game or a community game, such as Shanghai hot pool or 5 minutes such a number of companies, in the future, you think, you do this traditional web game will be in SNS platform facing the direct PK or a complementary? Not a competitive relationship?

Subsidence: First the host to get the Thousand oak of Renren data may be older, because as far as I know, their income is more than 77 million. Social game it needs to be grafted with SNS better, it needs a platform to do a support, the product is relatively small, emphasizing interactivity, emphasizing user relations, webgame or have their own independent worldview, have their own painting style of planning, more similar to the client game, And the other webgame ARP value is much higher than socialgame.

For the domestic market, take Renren as an example, it now social game income than the web game much smaller, in the overseas market socialgame may behave better, but it is a lot of income from the income of advertising. I think in the domestic SNS platform, Socialgame and webgame not constitute competition, webgame still have great potential for development.

Moderator: What do you think of the two?

Zhu Haiyan: There is no particular distinction between my own understanding of web game and social game, they are based on the internet of a game form, as Chen always said, the web game is a stand-alone game, you pull a group of players come in, whether you know or not know, can play independently, But Social game is interactive game, it is more focused on the interaction, unlike the web game more attention is game link, Social game is interactive, must be parasitic on a certain SNS platform, like stealing vegetables.

We can not say that a set of servers to promote, he will be able to play the stealing food game very well, sometimes I steal Liu dishes better than I stole a stranger's food that joy is not the same. They do not conflict at all, there is no real competitive relationship, the so-called competitive relationship he still want to exclusive. They are two-line peers, just different users.

Moderator: Although the form is different, play the feeling is not the same, web games and social games is the user's time, the boss is not, 20 minutes, I play, from this perspective, webgame how to face the challenges of Socialgame?

Liu: If it's time to compete with users, there are too many competitors, because at the same time you can provide a lot of services, such as video sites can also be web game competitors, popular novels published on the internet may also be Webgame's competitors, in fact, my point of view and the first two-bit similar, Socialgame is to provide acquaintances and acquaintances between the game, Webgame is an acquaintance with acquaintances can also play, strangers and strangers can also play, it into the game world of the game constitutes two are not the same, webgame can be pushed on SNS, can also be pushed on other sites, You can also set up a separate domain to do, it did not go alone, not to say that I this SNS must be good to another site will be bad.

For example, a Web game is a single server or two servers to form a game world, one thousand or two thousand people can form a game world, so that it is very suitable for joint operations, many sites its user volume is not so large, it opened one or two groups can also be active community atmosphere, But SNS game if you do not rely on a very good SNS website, that this game itself will become not fun.

So it is very dependent on SNS website itself. So the two point is that it is not the same place, their competitive relationship is mainly in SNS this medium may have competition. If all appear on SNS website, they may have certain competition relation and user group's snatch relation, but in the whole Internet application, they are two kinds of service actually.

Moderator: Web game How to face the SNS platform is not open or open degree limited this problem?

Liu: I am sure that the future of SNS will be more and more open, because it will not reject the benefits, it will not reject the new user's service and value, in fact, the web game relatively still have a certain threshold, because Webgame is still a game, it needs a long-term investment and research and development process, Not simple copy and copy can provide the service, so for the web game many platforms have been opened, including Tencent now to the web game open, I do not believe which one will not open.

Moderator: Do all two agree?

Zhu Haiyan: I agree with you very much.

Socialgame more dependent on SNS than speaking

Subsidence super: To SNS Open and not open and have no particularly big influence, webgame current research and development threshold is still relatively big. Social game is more dependent on SNS than the open.

Moderator: Is the joint operation in the current market has encountered some confusion or some problems to be solved?

Subsidence: Because our own products are also represented to some platforms, I guess in the marketing aspect, these several platforms will have the relatively big competition, for example some better channel or is the good promotion way or is relatively limited, is not very good, if everybody is popularizing, that certainly this advertisement promotion cost will rise greatly , for example, search on Baidu or on some small game site may sometimes often see, the same game it links to different sites, invisible among the promotion of its marketing costs.

In addition, the core application of the platform itself is not able to retain these users, often the user played a game, may play a while away, he did not even know which platform he played on, because the platform does not have a core to keep them, the loss rate is also a big problem.

Moderator: What does Zhu always think?

Zhu Haiyan: The problem is the so-called difficulty and difficulty, the most consideration should be our joint operations partners a problem between them, because the same as the audience in the "seven Dragons" and mop to push the seven dragons, they are advertising may have some conflict. The biggest problem for a vendor is how to reconcile all of your joint operations partners with its operating rules.

In other words, your rules must be fair and impartial, you can not have a deviation degree, of course, the same, that is not a good platform for operation will also affect some of the benefits of operating a good platform. So I think as a manufacturer, you have to make sure that the interests of each of your joint partners, including some of the rules of operation, are not open to individual, and that is unfair to other partners.

Moderator: The current mode of the Web game, play part or copy or learn from the network game, but relative to the end of 07, the beginning of 08 web game blind plagiarism, follow the crazy period, the web game is no longer the shadow of online games, already have some of their own unique development ideas, models. Some excellent web games, have embarked on the public test of the road, and in the public test of the rapid rise of the road. If the benchmark for a successful online game is 100,000 people on average, what is the way to measure the success of a web game? What trends will the future development of web games show?

Some of the best gaming companies have embarked on the path of public testing. Now I would like to ask everyone is that when we measure a mature or successful online game, we would say that he's an average number of people online, and we can then reverse his entire income will be at what level, everyone is by the master of the Web game, have their own development of products, Can we talk to these laymen, how to judge or how to observe a product development of some of the web game indicators? For example, those numbers that CPO what.

In addition, the development of web games will become what kind of trend? For example, what are the different trends in the client? Everyone has to say.

Liu: In fact, the indicators, the first is to look at the number of server groups can be judged a ballpark, probably judged the actual number of games, because the game manufacturers do not listed companies, so there are many numbers are hearsay, so see some more specific book will be better. Other data, sometimes from partners can also be heard, including its partners usually the intermodal side is now becoming no secret, a manufacturer to do a product, one months sales, and other manufacturers usually will immediately know. So most of the current industry is more concerned about several numbers, one is that his actual popularity can be judged by the number of servers in the foot.

Moderator: Is there a reference number now?

Liu: No reference figures, because each open is not the same, open six months is certainly more than open a year of the server group number will be more, you can pass a general judgment. The second is its profitability, profitability, and now usually, a group of servers one months people feel that the more good data is 100,000 up and down, of course, there are higher, there are lower, if it can be maintained on this average, it may be better.

In addition, if you have to pay attention to a number of words, is his life cycle, life cycle and operation of the length of time also has a relationship, a group of server loss rate to be judged by this, a group of servers open how many people online, one months later to go up to see if the loss rate is less than how much will be judged as a normal game, The wastage rate will be controlled at a certain level. So these are some of the data that are of relative concern.

Moderator: Can you judge by average online?

Liu: If the immediate words are more accurate, some games are SLG judgment is not particularly accurate.

Subsidence: Liu just said a few criteria, I talk about my opinion, because the web game game type more, the client game can say 100,000 people online, because the so-called 100,000 people online is based on MMORPG such products 100,000 people online is more successful products. The number of SLG products is difficult to determine. Just talked about one months in a single service in about 100,000 of income more successful, including the combination of life cycle into, MMO product cycle is relatively long ...

Moderator: It is said that the average life cycle of a web game product is only 12 months.

From left to right are 51wan President Liu, Hangzhou Pan City Vice President Chen Yishu, Brilliant Interactive CEO Zhu Haiyan, Salon host Sudan (Tencent Science and technology with map)

Subsidence Super: Some may be more than half a year, some may be two or three years, combine these several viewpoints, have a comprehensive goal, we think so, your this game single suit, from you to open the service to you this server finally perish, your income can be million, perhaps this product even more successful. I don't think so. Simply mix all the metrics together, say 6 months or 12 months, and you will be able to make your one-month income millions, and the game will be successful.

Moderator just mentioned a question, research and development direction, the future of the Web game research and development direction, we think this problem is, we feel that the web game future research and development direction may have three, we think that one is the class client, we want to be able to achieve more close to the client on the Web page effect We are now doing the Q version of the hybrid system, we do Q version of the "West Tour", there are ARPG, in fact, as a new product of the client to appear.

Moderator: Now there are also several.

Subsidence: The current market in 09 is not fully validated, has been basically validated, may be a future direction, because it has a client 50 million of the game user base, the future may be a direction. The other is that many of these web game now require more innovation, just now it is based on synchronous technology, based on asynchronous technology, they this kind of product may also be the future direction, but this product requirement is to the innovation requirement may be higher, is not the goal is more clear this aspect.

Moderator: Is there an example?

Subsidence: For example, Liu or Zhu Zong.

Zhu Haiyan: Our present "Seven Dragons", "Scrap" belong to this kind of product.

Subsidence: If the socialgame is also a type of webgame, Socialgame also belong to One direction.

Moderator: The last one says, the difficulty increases. Now it is said that web game manufacturers in China annual income of more than 100 million of five or seven so many, this is an industry average?

Zhu Haiyan: Just like Liu said, because the web game these companies do not have a listed company, so all of his finances are not openly and fairly announced to the public, so I think I am not very good here to say that there are seven, and even 10, there are many families are possible.

The topic was just that how to judge a Web game it is a successful game, I think can be considered from two aspects, the first aspect is to see whether the business model of the game is enough success, first, its theme, it is enough to play alone, enough to have original. The second is its lifecycle, its profit point combined with its overall business model, it is not successful enough.

Second, the market model to say whether it is successful, that is, his single open service, the situation of each family is not the same, under the definition of only 20 sets of servers is not a successful web game.

As for the direction of the future, Chen has always been very clear. I want to say two more words, please PK. The first category is the form of graphics and text, is the market to see most of the strategic strategy of the class, do not require players to operate in real time such type of game. The second is lifelike to the client, asking you to operate in real time, MMORPG this type, we think the future is which direction?

Liu: I think these are both directions, because it's actually three directions, but we're talking about two directions inside the company. The risk factor for class clients is relatively high, and from the present point of view, actually launched a lot of money has died, he is also with the client market is also doing competition, so he is facing more competitive pressure, once done well, the single game burst out of the profit point is also huge, if you really do a good game, It is possible that a game can be like the journey to create a giant listing the same, it is likely to have such a result.

I feel that this affirmation exists, and that there is a very good prospect, but if there is no technical background, no certain planning ability, no very good capital, no special good team, it is recommended not to enter the field, because there are a lot of people with him, and is a mature competitor in competition with him.

The second direction, relatively light game type, I think the light game type I personally feel its audience will be very very large, many products will be successful, the scope will be very guang, light games if there are most manufacturers interested in web games, you can intervene in this area.

In fact, just now the host asked the direction of its research and development issues, we said internally that the Web game actually started from 07 to now also more than two years of time, so there are many types of game has not been developed, there are many many kinds of actually have not developed, so at that time two years ago, Everyone said that the web game immediately reaction is what you want to do is that type of game, all you do is point to 50 seconds, 5 minutes to go again, as long as you say a Web game, you do this type of game is certainly this, but at present, the market pattern has changed a lot, the future will change. Because we developed the game may only 30% and 40% of the client game, there are many in the future have not had time to develop.

Moderator: Today's three-bit web game is not the same, martial arts class, female class, there are personality categories.

Zhu Haiyan: Our family's products are very very personalized, for different user groups are very targeted.

Moderator: I'm also allowed to advertise here. Just now Liu said that some large-scale online game manufacturers optimistic about the type of client-side web games, DreamWorks also launched the "Chivalrous Road Webgame", welcomed the attention. Zhu, did you get a satisfactory answer to your question?

Zhu Haiyan: I thank Liu.

Moderator: We go into the investment link below, because this program is called "New Media Investment Salon". Today three guests are very young and very energetic, so I am bold to play a game with you, you have taken investment, are also taking investment, and have not taken the investment, but have talked to investors. From Liu Start, please play the investor, ask the left-hand side of the manufacturer of a question, that is, Chen General. Chen always answer the next one, do a loop, as we today Webgame Investment forum end.

Subsidence Super: The host of this game is very interesting.

Liu: I have too many questions to sift through. In fact, Chen is also a very unique company, they are the success of college students, they are very well-known in the local, and I went to Hangzhou on business, I bought a large newspaper, suddenly found that there is a large chapter of this company.

Moderator: Advertising is not done, ask questions.

Why do you want to start a web game? When you graduated from college, when you were not very familiar with the market, and the Internet is not very familiar, why do you have to unswervingly choose this path? This is the first question.

Second, in the process of entrepreneurship, there may be many problems, when you find that your company does not make money at all, you still have to stick to this direction?

Subsidence Super: This question is too targeted, frankly speaking, we think that success must be a certain opportunity, we first in the development of unprovoked MMORPG game, in fact, the concept of web games has not been proposed, when we go to the development of the general market has just arisen. Our earliest time is to develop 3D community such a concept, but we developed a plate, including the previous moderator mentioned the "heavenly book yarn" Such a product, strengthen our such a goal, we must continue to develop.

Moderator: When there is no money to do?

Subsidence: There is no money in the case, because the company has not yet at that time, to that time should make a more rational and sensible choice. Sure we also want to be in danger, I believe that our products do not make money, but we can make money for the future, is because we have our team, we can go to finance.

Subsidence: You are based on the development of the main, we know that the game with the film almost, how can you guarantee that you have a Feng Xiaogang, to ensure that each of your films are successful, if you do not touch such, what should you do?

Zhu Haiyan: First of all I have a point of view, how to ensure that your team inside the director is Feng Xiaogang, in fact, China has a saying, "heads a Zhuge Liang", as our own, we will have a very strict internal review of the standards and systems and links, that is, a project before the establishment, It will need to go through the N multiple PK, set the general direction of the time we will decide this product to do.

But once the product has been selected, we will continue to be based on market conditions for their own repair, as we now have a product has been inside a two times three times of trimming. I do not know who on the top of a word, good games are changed out, I firmly believe that, so in this respect, I no longer confused.

Moderator: By methodology, not by man.

Subsidence: Because after all, China's web game is only two years, you can hardly in such a short time to develop a very professional director, but does not mean that they do not have the ability to cultivate.

Moderator: Zhu's last question is left to you.

Zhu Haiyan: Can I be Liu as an investor?

If as I want to ask investors the most concerned about a problem, in addition to money, what can you bring us? In fact, in my opinion, money is not what we want most.

Compere: Perhaps this question Liu also asked her investor.

Liu: Because we've also faced a lot of investors, investors have different styles, the best investors are giving you money, giving your users, giving you technical resources, giving you all the things you want, but it's also critical that the investor gives you confidence because the good investment chamber keeps telling you that you're in the right direction.

Moderator: Thank you very much today's three guests, your arrival also let us be full of confidence in the future of the Web game, today because it is the last issue before the Spring Festival, "New Media Investment Salon", in this also to your friends early worship early, I wish you a year of the tiger!