Liu Handwriting Wuhan Internet VI: Site positioning

In the Friday Wuhan Internet weekly meeting number of participants to break the expectations, Chu-xiang tea teahouse scene appears a bit crowded. The scheduled one-hour party was last extended for three hours until more than 11 o'clock. Some of the participants did not notice in advance SMS, resulting in the increase in the number of participants in the impact of the rise, in this request to all participants in advance registration.

The theme of the Friday party is "http://www.aliyun.com/zixun/aggregation/8982.html" > site positioning, the participants can actively participate in the exchange, the party through the site webmaster their own website as a case study, express their views.

Now summing up the content of the party, I hope to be able to play a role for everyone, but also hope that everyone to criticize the discussion.

1, the basis of site positioning

(1) Influencing the positioning of the factors: including user habits Ah, user size Ah, webmaster experience Ah, etc.

(2) Market research: Survey of user habits and scale, etc.

(3) Risk analysis: including policy risk, competitive risk, technical risk, etc.

2, site positioning

(1) Geographical positioning: regional or national

(2) Type positioning: electronic commerce or news

(3) Industry positioning: metal or tourism

(4) Role positioning: Service provider or platform provider

3, the user's positioning

(1) Characteristics of the User: age level, income level, educational level, etc.

(2) The size of the user: the overall size and future expected size

(3) User needs: What services users need and what applications are needed

4, the website profit model is?

(1) Profit model and goal: how to make money and the expected goals.

(2) Secondary profit model: Other dependent profit model

(3) Differences with competitors: is there any similarity

(Starting in: July 31, 2007)