Liu Hongnio: Hisense Electrical appliances can deal with foreign brands to attack

During the National Day Golden Week, Hisense Electric (600060) LED LCD TV sales increased by more than 14 times times year-on-year, accounting for more than 70% of the company's urban market. "Hisense" has become the leading Chinese market LED LCD TV rapid popularization of the dominant brand. After the world financial crisis, the Chinese market becomes the target of foreign brand snatch. "It's a real headache for foreign brands to slash prices in one or two-line cities," he said. But Hisense has many years of technology and market reserves, I believe enough to deal with foreign brands to attack.　　"Hisense Electrical Appliances general manager Liu Hongnio said. It is reported that Sony this year to determine the 2010 fiscal year sales target for the Chinese market sales plan to upgrade 100%. Samsung recently also identified 2010 years of "in the Chinese market to achieve led leading, 3D TV leader" goal. Thus, foreign brands have provoked a massive price war in China's one or two-line cities and entered China's rural market with Low-cost strategies.　　This has greatly increased pressure on domestic color TV producers. "Hisense in the late 90 began to reserve flat panel display key technology, Hisense led the drafting of the international standard is from the technical literature phase began the relevant research, this is for us to fight with the market for the valuable time.　　"Liu Hongnio said, in the market demand atrophy, foreign brands launched a strong offensive, domestic color TV manufacturers have slipped, and Hisense electric appliance has been accumulated over the years to achieve a smooth growth of technology brands. Hisense Electrical appliances that compared with foreign brands in rural markets, domestic brands have their own advantages. First of all, "home appliances to the countryside" policy on domestic brands to support a very large, although there are foreign brands "home appliances to the countryside", but the winning varieties are very few, the consumer's optional range is small.　　At the same time, domestic brands of maintenance services network throughout the country, and foreign brands of maintenance services Network is limited to the one or two-line city. In addition, Hisense Electric in mid-September launched the world's first truly intelligent television "Hi-smart", the National Day Golden Week also made gratifying achievements. It is understood that many people in the industry believe that the intelligent Color TV application will be the mainstream trend of industrial upgrading in the future. and Hisense Electrical appliances also to "hi-smart" high expectations, Hisense Electrical appliances also plan through the solution of bandwidth problems, in the control mode, user adaptability to develop more user-friendly products and services content, to meet the personalized needs of users, truly realize human-machine interaction, and form a new business model, Provide a future entertainment and information content supply chain for families and end-users.