Liu: How to achieve effective communication through integrated marketing

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Internet marketing has come to this day, has been accepted by the public, this also allows us to see a lot of network marketing experts posture appeared, they are calling themselves the pioneer of network integration marketing, the Internet is the platform for communication, if we have the most resources on this platform to integrate, then this is really a great thing, But the real integration of marketing how to achieve effective communication is the key. I am not an expert, nor a pioneer, but Liu want to talk about personal thoughts.

The first is "net". The so-called nets, the basis is to have their own website, site positioning, website publicity, the operation of the website. Building to have a foundation, then this step is the basis of integrated network marketing. Identify the site, understand customer groups, industry, competitor information, market research, this is the first thing we do. Their strengths, their own shortcomings, these are in the scope of consideration. 工欲善其事, prerequisite. That's the truth.

The second is "collateral". The so-called collateral, means the contact and method. The website has, we must use what method to advertise, certainly here has our basic propaganda way. Perhaps some enterprises are more suitable for blog marketing, and some more suitable for forum marketing. Then we choose the primary and secondary, to promote. The so-called integrated marketing, is all-round, but also according to their own situation to determine the main way, targeted, primary and secondary, mutually reinforcing. The results will be better and more effective.

Then there's the battalion. The so-called battalion is to start the campaign for the purpose of sales. We have chosen the location, the information, the market, the location, and then we will start to sell our stuff. It may be a real product, or it may be an intangible "brand", even it is just a "corporate culture" of course, this is to be determined according to customer demand. The most important of these is the soft text. To exert the characteristics of soft paper is the key to successful network marketing.

Finally is to shut up, then is what we call "sell", integrated network all available resources to spread, to release, in fact, this point with a little "battalion" is continuous, they can be one, why separate, is the beginning of marketing first soft text, soft advertising easier to accept, and the late hard advertising follow-up, Will be more intense impulse consumer purchase desire. Do network integration marketing, online line, we can also be carried out. All the resources, all the methods can be used for me.

The last thing Liu want to say is, in fact, in front of the network marketing, we are students, network integration marketing is not only a noun is also a worthy of our learning subjects, we only in the continuous promotion of accumulated experience, hold the law, in order to truly real customer integration marketing, this is what we should do.

Author information: Liu-Avatar Network Marketing planning Agency (Www.afd2010.com), tel:18946730359, cooperation and exchange qq:67227359 Welcome free reprint, reprint, please retain the original author information, thank you for your cooperation!