Liu Huafang: Zhou's word-of-mouth marketing is saliva marketing

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        in fact, I Zhou 祎 a lot of time is some of the taste of worship, he is some like Jin Yong's novels in the Strange, and some Cao talent Wei slightly, treacherous and more conspiracy characteristics. The comments here only talk about the community marketing that he is now trumpeting. I am in the "community is the future, but Qihoo will not be overlord!" in the article, a brief description of the community status and some of the situation in the industry, now let us study the next Zhou "Word-of-mouth marketing", also talk about why I said he is "saliva marketing."   Small divided into 5 parts: Word-of-mouth is what, "Word-of-mouth marketing" is a wrong word, the core of Word-of-mouth is its authenticity, accurate concept of discussion, "Word-of-mouth" to "saliva."      Word-of-mouth, what is Word-of-mouth, legendary. I used Baidu search under the "legendary", the word seems to be mostly used to describe people or things widely praised by the public. Zhou's marketing ability is indeed first-rate, and can let oneself become the news point, this it circle no one can enemy, but by the news point, and his story and words are widely circulated but it is difficult to say is word-of-mouth, accurate said only is saliva.      Community Word-of-mouth Marketing is Medusa's shield. Looks very beautiful, if you chew the word of mouth, you will find this ridiculous place. Of course, in my opinion, "Word-of-mouth marketing" itself is a wrong combination of words, Word-of-mouth is Word-of-mouth, marketing is to pay people to change the results of the expansion of the behavior, if the word of mouth and marketing to get together, in fact, neither fish nor fowl, because the marketing of the money attached to the Word-of-mouth, then this reputation is bound to be paid to buy the leaflet, this is also called Word-of-mouth?      the core of Word-of-mouth is its authenticity! Zhou Community Word-of-mouth marketing, nothing more than the Feedsky blog theme ads, so that users write corporate leaflets just. Users in order to earn money to write ads, no use of products will be through Baidu what search results to make up a, and this is extremely simple, then the so-called Word-of-mouth has a few become true ah? Nothing more than a number of Baidu included, not real user writing what as a word of mouth?     accurate concept of the discussion. Zhou 祎 so-called "community Word-of-mouth marketing" itself must have a reason, that is, community users of the group, the user by interest, that is, the user group accurate meaning. I again counterattack him: the community and personal blog is different, the blog can be real-name, your community forum can be real name? If the forum adopts a real name, it is estimated that few people are willing, so let a group of anonymous people to give the organization's reputation, this credibility and how much? For the advertising agency is accurate, but for the enterprise users is not allowed. What is more frightening is that this kind of marketing will make the community content of credibility seriously reduced, and even threaten the survival of the community.     word of mouth, this is a summary of the previous article. Zhou Community Word-of-mouth Marketing, I urge you to remain rational, do not put their own hard building community forum to make spit of the place. The simplest explanation is that: the legalization of irrigation is the beginning of the forum's death march.      Liu Huafang so that deceive end product users is wrong, the so-called "Word-of-mouth marketing" can not confirm the user to submit the answer is experienced, and so, it is better to do some traditional advertising. Of course, "saliva marketing" may be profitable, I stress is righteousness, of course, many people emphasize the benefits, this issue can only be given to the vast number of end-users and readers.