Liu Huipu: Brand website verification, so that consumers more assured

BEIJING, October 23, October 22, Poly-Mei excellent products will be Australia's well-known skin care brand-Julia (Jurlique) into the platform. It is worth mentioning that the visit to the official Julia Brand flagship store a total of 38 products, are affixed to the security code. Industry insiders believe that the United States excellent products continue to sign international big-name behind a more long-term strategic layout.

The security code system has been strengthened

It is worth mentioning that this Julie's brand flagship store settled in Poly-Mei, all products are affixed to the security code. When a consumer buys a product with a security code, scraping the product's security label Gray coating, you can get a string of 16-digit verification code, and through the telephone, SMS, official website, the Alliance website and other channels to inquire about the authenticity of goods, from the source to eliminate the possibility of counterfeit and inferior products circulation.

According to the results of the second quarter of the United States excellent products, after the listing, Poly-Mei excellent products to strengthen quality control, up to the end of July has 84 brands to join the Anti-counterfeiting code system, accounting for the limited GMV of 70%. These beauty brands include "Lange (Laneige)", "Maybelline (Maybelline)", "Skin Spring (La roche-posay)", "Homoserine (KOSE)", "Dream Makeup (Mamonde)" And so on, the number is increasing.

It is understood that in a year ago the promotion of anti-counterfeiting code system is also facing many difficulties. But with the rapid expansion of the United States, the brand is also more and more attention to the China's largest vertical beauty electric dealer cooperation. "The recent security code system has made a series of progress are the results of the company's development." Next, gathers the United States excellent product each department will cooperate wholeheartedly, strives for the consumer to bring more better brand, lets the consumer in gathers the United States shopping 100% to be assured. "Liu Huipu said.

After the IPO frequency increase international big brand

Julie is from Dr. Jurgen Klein and his wife, Ulrike, were founded in 1985 and their brand name "Jurlique" is a combination of their two names. Currently, Julie has dozens of flagship stores worldwide, all over the top business districts of Beverly, New York, Madison Avenue, California.

"From the initial intention of contact to the final cooperation success, after half a year to reach a cooperation agreement." "Poly Mei Excellent products Senior Vice President Liu Huipu smiled and said," The brand side of the audit is very strict, and the stability of the company's customers, a huge brand influence finally impress the brand side and contributed to this hand. "In the future, there will be more high-end counter brands to join the United States excellent products."

In May this year, after the listing of the United States, its senior has revealed that in the future will be in the brand cooperation and security code inspection really focus on firepower, the introduction of a large number of international first-line into the United States, and set up a brand flagship store. Industry insiders believe that this will be the United States to seek to upgrade the quality of the signal.

In fact, since the listing, Poly-Mei excellent products on the continuous upgrading of the supply chain, and many big-name established cooperation, including DHC, Whoo ... On October 10, LVMH authorized the Givenchy (Givenchy) into the United States, which is the first sale of LVMH sales platform in China authorized channel. In addition, Lange, Homoserine, Cooper Leia, Shiseido, such as nearly hundreds of international brand flagship store into the United States, which highlights the U.S. listing after the rapid increase in influence.

International big-name? Poly Beauty wants more

The development of the early electric business mainly relies on the low price promotion, although has won the certain market, but because of the thin profit, becomes the electricity merchant development shackles. Industry insiders pointed out that the electric business enterprises want to win development, light low-cost marketing is far from enough, but should focus on improving service consumers "hard power", such as improving quality.

GF Securities that, since the listing, Poly-Mei excellent product brand promotion and category expansion, and strict control of quality, set up the United States and makeup electric industry service standards, its consumer attraction is gradually from low price promotion to enrich SKU and quality assurance, At the same time, the mainstream of major brands have signed a license will also promote the sale of the United States to sell the market fast development, and the limited time special selling will be more services in new products and small and medium-sized brand promotion needs.

This June, poly-Beauty products expanded the range of product chromatographic testing to enhance the company's reputation in terms of quality and credibility. Liu Huipu said that in the future, in addition to adding more exclusive cosmetics, the goal is to raise the threshold of the Chinese cosmetics industry, and to set new standards for the current action to combat counterfeiting.

Analysts pointed out that the continuous signing of the international brand may only be a period of time the strategic objectives, in the long run, through the introduction of international brands so as to enhance the impact of the name and reputation, the ultimate goal is to thoroughly establish the status of the industry hegemony.