Liu Kingkian, "the Two Farmers Group"

On a long, narrow fruit bowl, scattered with fresh orange, blueberry and kiwi, the Lenovo Holding's press conference did not have a PC or mobile phone, but was filled with fruit incense.

On the afternoon of November 12, Chen, a senior vice president of Lenovo Holdings, stood in front of the camera, hawking the upcoming "Orange-peach" fruit combination. "Chu Orange" is the former Yunnan Tobacco King, HONGTA Group, the original chairman of the Kingkian two pioneering results, "Liu Peach" is under the legend of Liu under the "agriculture" after the launch of another fruit products.

"I believe this is the end of the gift market a special inspirational product." "Chen in the press release, May 2013, 69-year-old Liu specially led Chen to Yunnan visited the 85-year-old Kingkian, two people meet to talk about modern agriculture like-minded.

Referring to the origins of two people, Lenovo Holdings chairman Liu said yesterday in Beijing, the "first financial daily" and other media interviews that Kingkian once gave himself a box of oranges, "if he named ' Orange ', I think the ' peach ' with the back, has been a great encouragement to me." ”

In fact, compared to the Kingkian "Ten Years of Grinding sword" launched the "Inspirational Orange", Lenovo "Jia Wo Brand" Kiwi launched behind its series of agricultural efforts, but also related to Lenovo's overall listing plan layout. In the prospect of Lenovo's listing, Mr Liu likened the agricultural sector to a "secondary rocket", releasing profits after listing.

10 years of "Orange"

Chen, Lenovo holding the helm of modern agricultural business, the "fruit" promotion meeting, his main identity is Lenovo Jia Wo Group president. As Lenovo holding independent agricultural Plate company, Jia Wo Group was established in 2012. Modern agriculture is one of the "five" core businesses of Lenovo holding.

In May of this year, Lenovo Holdings, which has been involved in modern agriculture for three years, has launched its own brand, "Jia Wo", the first of its products to be sold in tandem with blueberries. Now, Chen will soon be listed "Jia wo" Jin Yan kiwi called "Willow Peach". The name, mainly in order to correspond to Kingkian personally planted crystal sugar orange-"Chu Orange."

This year's "orange" production of about 10,000 tons, and just the first year of the market, "peach" production of about 4000 tons. Chen told the newspaper reporter, because the production is not big, so the market is not a problem.

In his view, "Orange Willow" is a signal that Chinese private enterprises to China's emerging agricultural sector launched a "comprehensive attack." "It's a start, before that, China's agricultural products (7.65,-0.21,-2.67%) don't have a really loud brand." The IT veteran now talks about farming.

"Chu Orange Willow Peach" in a key figure, is Kingkian, his life ups and downs, once all-powerful. Mr Liu revealed yesterday that at an awards meeting around 1999, the Kingkian told how he had chosen a good variety of tobacco fields, improved land, etc., "his company taxed 20 billion yuan, adding up to a higher turnover than Lenovo." "It's a tribute to Mr Liu.

After a notoriously dramatic change in life in 2002, Kingkian started a new venture at the age of 74. According to a person involved in the "orange" sales, Kingkian originally arrived in Kunming more than 300 kilometers away Yuxi Xinping County Ailao on the planting of oranges, because the family has relatives in the vicinity of the hill species of oranges. The first few years, Kingkian species of oranges taste sour, not good, in order to open the market, the old couple once picked the burden of street hawking.

He was wearing a broken shirt, carrying a hoe and walking around the mountains. Often under a tree, cutting branches, meeting discussions, the next year to see Irrigationin, and then pruning, cycle. Until the "orange" became delicious.

Due to physical reasons, this year's sales season, Kingkian did not personally come to Beijing. He came instead of his grandson son-in-law Li Yahin. Unlike the industries with less investment and faster money, agriculture is characterized by high inputs and higher yields. Generally 10 years a cycle. Li Yahin told our correspondent, the first batch of "Orange" 2003 market, until 2008, "Chu Orange" began to profit.

According to previous media reports, 2011, Kingkian Orchard profit of more than 30 million yuan, fixed assets more than 80 million yuan. 2012, "Chu Orange" out of Yunnan, sold to Beijing, at that time, including Vanke chairman Wang Shi, the business of the big guys are friends "yell".

This year, the first batch of "Orange" irrigationin a full 10 years. According to Li Yahin, "Chu Orange" has been the support of local government in Yunnan, now Lijiang and Xinping County government took out 8500 acres of land, so that "Chu Orange" continue to expand the area of cultivation. In the next few years, the annual output of "Chu Orange" can reach 30,000 ~4 million tons.

"Veteran farming two-person group"

Unlike Kingkian, who experimented with experimenting on small scale, Liu and Lenovo held high stakes in the agricultural field from the beginning. In the category of entry, Lenovo first chose to start from the fruit industry into the planting industry.

"Fruit industry is a large industry, with over 500 billion yuan in size and output value." In the past 10 years, the annual growth rate of more than 13.6%, the next few years of growth will be 8%~10%. "Today's Shaoxing Peng off the suit, leading the study of agricultural cultivation technology."

In order to save time, Lenovo agriculture began with mergers and acquisitions, the acquisition of Qingdao Wallin Blueberry Fruit Industry Co., Ltd., is China's largest blueberry whole industry chain Enterprises, and then acquired the Sichuan New Agricultural Technology Co., Ltd., the latter has independent intellectual property of Kiwi varieties.

"It's just as difficult as when it first developed a PC. "Now Lenovo into agriculture, first of all, to obtain consumer trust, on the one hand, to become a holding pillar of the industry, it is necessary to complete the large-scale production as industry." ”

In the current Chinese food safety has become the focus of public opinion, "Chu Orange Peach" appearance of the goods outside the meaning of business. According to our correspondent understand, Lenovo Holdings has invested more than 1 billion yuan in the agricultural sector, in the next 5 years, but also to invest 2 billion yuan ~30 billion.

And this time "Willow Peach" is Lenovo's "Jia-wo" brand after Blueberry launched the Second product. Chen said that the future "Jia Wo" will be merged into the listed company asset package, into the Lenovo holding the overall listing plan.

According to Mr Liu's timetable, Lenovo will be listed as a whole in 2014-2016 years. "On the market, companies have to have a market value, there is a profit-making industry, it is called our first class rockets." "Liu said yesterday," the Rimini inside, agriculture is our class two rocket, you want to go public, to the successive annual profits can increase, you have to have a level two rockets and three-stage rockets, agriculture is listed after the release of profits. ”

Over the past year, the company has established a large scale blueberry and Kiwi demonstration garden in several provinces. In addition, in Chile, Australia, North America and Other land, Jia Wo also carry out acquisitions and technical cooperation.

Some people will "orange Willow Peach" combination called "veteran farming two groups." "They were friends long ago. Chen told the newspaper reporter.

After Liu decided to enter agriculture, he often urged Chen to Ailao visit Kingkian, in May, Liu and Chen visited Kingkian. "When a person encounters setbacks, but also can have such a pursuit, especially he sent a box to us, let us taste, at that time we are also doing agriculture." Liu said that visiting Kingkian was a tribute, and also a lesson in agriculture.

Not long ago, coincides with "Jia Wo" Jin Yan kiwi ripe season, Chen led planting, marketing team to visit Kingkian again, this time is "Willow Peach" sent to Kingkian taste. Coincidentally also catch the "Chu Orange" ripe season, two kinds of fruit together on the table, it has contributed to the current "Chu Orange Willow Peach" promotion ideas.

"Chu Liu" joined forces, the electricity merchant gains. This year's "Orange Willow Peach" Main promotion channel is the original life net and Taobao Day cat, Poly cost-effective. "I believe we can understand the value, faith and persistence of the entrepreneur from the Orange Peach," he said. "Huanhua, one of the founders of the Life Network, said.

Mr Liu did not shy away from the "risk of the food industry", saying that Lenovo "farming" is ready to "get on the board", if there are mistakes will be bold to admit, so that the public understand and believe Lenovo also has the ability to produce high-quality fruit.