Liu Shuliao: Multi-screen fusion will become the next gold mine of mobile internet

The fifth session of the Global Mobile Internet conference, the theme of "http://www.aliyun.com/zixun/aggregation/18826.html" > Redefining Mobile Interconnection, was held in Beijing yesterday. Video companies are the General Assembly of the landscape can not be ignored. Mobile video leader 100TV Chairman and CEO Liu Shuliao said in an interview with the Shanghai Securities newspaper, the video industry is showing a multiple-screen convergence trend.

More than 70% of users who watch TV at home are using devices such as smartphones or tablets at the same time, according to a Nielsen research report. Samsung China Internet application and service center Vice President Huanggavei has said that in fact, the user's own habit is in the use of multiple screens, now need a good application of multiple screens.

"100TV provides this service. "Liu Shuliao told reporters that people just download an app on their phone, use the home Wi-Fi network and smart TV to authenticate, you can" dump "the video content on the phone to the TV. At that time, users can use their Android phone to search for a new film, the phone will be lightly dumped, the phone on the screen directly on the television display, and the definition of at least 720P high-definition.

In Liu Shuliao's view, multi-screen fusion has undergone several stages. The interaction and integration of traditional media and new media should be regarded as the primary stage of multi screen integration. The form includes the interaction between the TV content and the microblogging, the interaction between the SMS and the TV live broadcast, at that stage, the traditional media mainly, content as the center.

The second stage is that with the advent of social television, television on TV on demand, comments and a large amount of content and other functions, compared to the form of integration, social television to make interactive more substantive. For example, the real-time interactive function of cool cloud TV, subversion of traditional text messaging interaction, voice interaction, micro-Blog interactive form, the studio and the front of the television audience 0 distance; The video TV Super TV can transplant the massive content of the internet to the TV, and make the user experience better.

And the real multi-screen fusion, is the mobile terminal and fixed terminal through a standard protocol to achieve the content of the synchronous playback, 100TV has achieved this integration. Liu Shuliao said that 100TV as a mobile terminal on the player, not only can cross different video platforms on the high-definition format of the video content, you can play all formats of video files. "Not only that, 100TV has also added some new applications to multiple-screen interactions, such as the upcoming new version, which will add functionality to video user reviews, while supporting air play and DLNA to support interaction with smart TV." ”

This service will bring great commercial value. Google's findings show that in the process of consuming digital content, users often mix smartphones, tablets, computers, and televisions with four types of multiple-screen terminals, and when these four products are combined to work together, the Internet can be hugely powerful.

In Liu Shuliao view, 100TV in the multi-screen fusion technology has not been a problem, with the popularity of 3G and 4G of the advance, video content will be more fluent playback, these are for multiple screen fusion paved the way.