Liu: Talking about the importance of the usability of Enterprise construction station

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has been serving the enterprise, to the enterprise website construction above some suggestions, but slowly Liu found that the construction of the enterprise website is missing some things, these things are always being neglected by most of our corporate bosses, they think beautiful, complex (that is, more functions) such a site can be considered a good site, is often a beautiful flash is the homepage of a website. And such as the site of the small games, forums, micro-blog, sign in since all want to add, but this is called the superfluous. Only in their own perspective to consider, and did not borrow the user's eye view to see the problem. This will be a good look at my previous blog said the enterprise station positioning problem. Today Liu to say this enterprise website usability problem. (if need to consult can add my QQ Exchange: 623294003)

Beginning to say the usability of the Enterprise website, first leads to a concept, user experience. We are all talking about the user experience, but what is the user experience, it is a cloud. User experience in a word is the user from open your site to leave your site feeling. That is, when our corporate website is visited by a user, whether it belongs to the display of corporate image, or display products. Now it is like a strange product, the need for users to explore their own to understand. When she feels better, this site trip is certainly good.

So what is the relationship between usability and user experience? In fact, there is a logic between them, that is, the usability of the site determines the user experience, think of ourselves, you go to see the news, if this site must be registered to browse, you will also go to see, Believe that has not seen the site has been disgusted with the put. According to the survey of Internet users now belong to the type of Garfield, lazy.

This site's ease of use and user experience are perfectly combined

Said so many web site usability and user experience, then enterprise build station in the end how to do to achieve the ease of use of the site?

So first look at what is the ease of use of the site? Site Usability Liu summed up a few phrases to summarize: Easy to open, easy to operate, easy to learn, easy to share, high efficiency, less error, and finally is the satisfaction of users.

Easy to open: that is, users to enter the site faster, not a netizen to open a Web page, such as 20 seconds.

Easy to operate: said that the user for some of the site is very easy to operate, you can not need help to browse the entire site.

Easy to learn: easy to get what you need in the website.

Easy to share: You can easily share what you want to friends.

High efficiency: Now the society to do anything is to emphasize efficiency, so can not take this site to tie up the user, we must improve the efficiency of users.

Less error: In the site do not appear some low-level errors, such as the site's design, layout and other obvious problems exist, we must avoid these.

Satisfaction: Finally, we should pay attention to the satisfaction of these users, satisfaction is a comprehensive evaluation of the site.

We have a certain understanding of the ease of use of the corporate web site, simply say if you want to improve the usability of the enterprise website can start from the following points:

First of all: companies must understand what users come to your site to do, understand what they want to do, and then let these all show up in front of them.

Again: The enterprise also must know to come here the user to have what question, the general user enters the enterprise station to look for the big case with own question, therefore the enterprise website must give the obvious demonstration, and the comprehensive sincere reply

Then: Enterprises must not exist to deceive customers behavior, cover up some customers will not pay attention to things, enterprises must be important, and users easily overlooked information to display,

Then: Businesses should not ask users for unnecessary information. For example, when the user registers, only requires the user to fill in the name, address, telephone and other necessary information, such as occupation, gender, etc. can not be required, otherwise easy to lose.

Finally: Minimize the steps and tell them clearly. For example, when the user place an order, try to simplify the steps (even the features that are not registered and can be purchased) and tell the user clearly how many steps are required to complete the order. Makes it easy for users to recover from errors. When the user has an error, provide a friendly, clear way to get the user to recover from the error.

Enterprise website usability must pay attention to, so the enterprise in many sites can stand out, not fight and win. (if need to consult can add my QQ Exchange: 623294003)

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