Liu: The article page title writing need more attentively

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Wuhan SEO Liu This article would like to briefly discuss the site's page title optimization and keyword ranking links. We all want to pursue a good and stable keyword rankings, but many friends will focus on the layout of the link outside the site, while ignoring the internal page details optimization. Then, in addition to the optimization of the site to continue with the new original content still need to pay attention to what problems? This article on the most important part of page optimization, page title optimization do a brief analysis.

1, page title: Unique without repetition

The title of the page is written in the title tag of the page, the title is the core problem of page optimization. If you often bubble forum, must have heard the title party, the so-called title party is to write a post, the title is very attractive, when you see so attractive title on the involuntary point into the post, the results of the post oil control title does not have any content. Empty quality title No actual content can be done to attract a large number of users click, this shows the importance of the title. SEO in the page, the importance of the title is not only reflected in attracting users to click on, but also a great reflection on the issue of the page rate. Wuhan Seo Liu in the same weight is not very high Sina blog did an experiment, at the same time in this blog published an original article, but the title is very short, on a very popular word seo, the results of this article has not been included after the publication of Baidu. And another made a slightly modified for the original article, but the title is very unique, will be the title in Baidu Search can not get any results, published this article soon after Baidu included. This experiment Wuhan Seo Liu repeatedly done several times, the result is mostly so.

It seems that spiders also imitate the common user's browsing habits, see the article First look at the title, the title is not excellent no characteristics, will not continue to browse the article, the rate of the collection is greatly reduced. So if your site weight is not high enough, the article included even can not guarantee the case, the title of the page to remember to be unique and not repeat. This uniqueness can be used to test the search engine, the title will be written in Baidu search, the result is less the better. Second, do not appear in the same Web site the same title, perhaps you two of the same title page content is not the same, but still may be search engines think your site appears duplicate page. Small Web site can manually write the title of each page, large site because too many pages can not be all manually written, it is recommended to write the rules of automatically generate page title, the title of the category page is recommended or all manually written.

Of course, if your site is very high weight, the title does not need any characteristics, simple and fluent on the good, such as Baidu Encyclopedia page title, the title almost all directly using keywords, clean, no nonsense. SEO page title is seo, this title in the high weight of the site in favor of the page keyword ranking promotion, in the weight of the small web site is no good.

2, simple and fluent do not stack keywords

Many webmasters, especially some novice webmaster, are very fond of piling up keywords, especially in the title of the page stack. Once a certain period of time, in the title of stacking keywords for keyword ranking is useful, especially in Baidu ranking effect is good. But now whether Baidu or Google do not like this behavior, suggest not to write: Children's Wear | Children's Clothing sales | Children's Clothing Wholesale | Children's clothing sales wholesale |xx network, only need to write: Children's clothing sales wholesale |xx nets, so it can be. The title of the writing is not just for search engines to see, but also to consider the user's feelings, and now search engines to see more of the site is in the simulation of the user's feelings, keyword accumulation can not be given to search engines to see. Wuhan Seo Liu for the title of the preparation of a sentence summed up: the key words reasonable sentence.

3, the study of user psychology to attract users click

SEO from the perspective of what the title is a good title is actually no specific definition, this because the search engine algorithm often change, many techniques may now be useful, after a period of time on the void. For example, in Baidu, the keyword in the title in the position of the higher the weight on the left, this detail at least now indeed, but who knows how long this rule can be maintained? No matter how the search engine changes, can attract users to click the page title must be able to get the search engine favor. Uninteresting headlines even appear in the front of the search engine position, and not necessarily more than the interesting ranking behind the title to get more clicks. Good SEO not only to study the SEO technology, for example, in the title optimization, need not only SEO skills, but also need to study user psychology, article writing skills, marketing skills and so on.

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