Liu Wei: How to establish a clear navigation structure

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As we all know, the site has a clear navigation structure is not only the basic requirements of web design, but also to the SEO and user experience has a great impact. Especially for the current large-scale shopping mall website popular, because of the complex structure and products, more need to have a clear, search engine friendly website navigation system. The following Shenzhen SEO detailed talk about such a navigation system should pay attention to what points.

1. Use text navigation

For search engines, the best currently identified is the text, the most common text links for search engines to crawl the least resistance, and navigation system links as the entire site's most important internal links, should minimize the search engine crawling obstacles. Search engines for JavaScript-generated navigation systems and flash forms of navigation are difficult to identify crawling. So it is recommended to use HTML text navigation, while using CSS can also be designed to the visual effects we want to achieve a good user experience. For example: Background settings, text color changes, pull-down menu.

2, navigation link anchor text contains keywords

Navigation system links are often the main source of the column page to obtain internal links, its anchor text for the relevance of the site has a great impact, but also to enhance the weight of the column page. Therefore the column name as far as possible uses the goal related key words, the attention cannot pile up, the word number is 2~5.

3, control the internal page click Distance

A good navigation user experience is that users can find all pages of a site within 4 to 5 times. That is, all the pages away from the homepage of the closer the better, to do this site structure needs to be as flat as possible.

Therefore, the site navigation system to reduce the link level is essential, so the more categories of navigation in the page, the structure of the site more flat. But the user experience and total page links do not allow too many links in the navigation system, so we need to balance the size of the site with the user experience.

4, bread crumbs Navigation

Breadcrumbs are the best way for users and search engines to determine where the page is in the entire structure of the site. The correct use of breadcrumbs for the site to establish a clear framework has a good help, especially for large and medium-sized sites, strongly established use.

5, to avoid the accumulation of footers

Often see a lot of SEO people like to accumulate in the footer of the classification page rich keyword Links of the practice, may be good before, but the recent search engine algorithm changes more disgusted with this deliberate practice, often caused a certain degree of punishment.

These are the 5 points I've summed up about how the site establishes a clear navigation structure, and the basic principles of clarity and friendliness of the navigation system are based on search engine friendliness and a good user experience.

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