Liu Wei: How to optimize the website of mall

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the continuous development of e-commerce, the business type of shopping mall more and more. With Ma Yun's sentence: If the enterprise does not do e-commerce within 5 years, then the enterprise will have no business to do. It is obvious that E-commerce is becoming more and more important now. Generally, e-commerce sites have the following obvious characteristics.

1, more pictures of merchandise

Generally speaking, the mall site to sell products need to have a beautiful and attractive pictures to attract and seize customers. We often find that many of the home page of the shopping mall a lot of pictures, this site optimization has brought some difficulty.

2, Mall update fast

With the change of season, the mall will be different with the time on the shelves of different products, so the home page is also constantly changing.

3, the home page loading speed is slow

May be due to the unreasonable design of the site and the home page of the picture more reasons for the home page to open more slowly.

So for it these different and information classes of the site how to optimize the mall site?

1, select the target keyword

Why emphasize the target keyword? Maybe a lot of friends say we sell everything on the mall, the site title can be added to these products category. But this is not right, where the customer goods from the beginning just positioning in the shirt, the shirt of the industry and the market to do fine, and then slowly spread to other products up. Therefore, when we do E-commerce site is best to select a market segment, so the competitiveness will not appear very big. It is also helpful to optimize our core keywords.

2, improve the website structure

For the home page opening speed, we want to redesign the home page, mainly include: the use of div mode, JS files and CSS file external calls. The structure of a Web site determines how far our site optimization can go, so we need to optimize the structure of the site. Also note that the home page should be as small as possible.

3, strengthen the picture alt attribute

For the mall site pictures more This feature, the need for the picture plus ALT attribute, on the one hand can improve the relevance of the site, on the other hand, if the picture is included in Baidu, then optimize the effect will be better, bring more traffic.

4. Construction of inner chain

By looking at many E-commerce site's internal link building found that many of the site's inner chain does not do too well, so to strengthen the construction of the chain. Mainly in: Product description of the set when the other products to connect, product page for related product recommendations, hot product recommendations and so on.

5. The construction of the content

Perhaps a lot of friends think that I a mall site need what content to build it? Do you want to release the product? In fact, this is not right. Because you can't promise to add new items every day to keep the site up to date. Search engine like you update every day, then in the case of not being able to update products every day, with the article to drive is a very good idea. Secondly, the article can do a lot of internal chain for products, and guide customers to buy products. In fact, the most important thing is to use the article to occupy the long tail of the word, generally speaking, the name of the product has more personality, for the occupation of long tail words is not very advantageous. This is our use of the article to occupy a large number of related long tail words, while leading customers to buy, then can greatly improve the mall's conversion rate of the site.

6. Construction of outer chain

The construction of the chain is every site must, I want to emphasize here is to be relevant at the same time the high weight of the site posted outside the chain is very effective. For example, the mall site can be published in the shopping class site is better. Of course, to ensure the wide range of the chain at the same time, we need to mobilize all aspects of resources. For example: blog, video outside the chain, open Directory, collection, etc., the richer the better.

Finally to do shopping mall site friends a suggestion: Mall site's goal is to sell, so to strengthen the site's own marketing capabilities, if the customer through the target keyword and came to your site, but the site itself does not give a strong desire to purchase, it is difficult to sell out. So do mall site can not rely on SEO optimization, more important to understand marketing, especially network marketing.

Original article please indicate reproduced from the fashion ladies www.yizhiwu.com.