Liu Wilin: Why do small websites get 10.5 million dollars in investment

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

December 18, a small network of only 13 people BlueKai, unexpectedly successfully achieved 10.5 million dollars in investment money, in this cold winter, probably only they are the warmest!

And the reason for BlueKai to get funds is very simple, they say a word: "We know the outside economy is very bad, but our revenue, it is now in the rapid growth of the!" They say, now their "customers" has been the reverse, too much can not cope with the need for "money" to be expanded to meet these needs, in this time to dare to say this sentence, and there is evidence to support the situation, it is difficult not to get the money!

How did BlueKai do it?

BlueKai do is actually very simple, it is intended to "match" the two groups of people on the network, a group of large medium-sized and small sites, a group of these sites are interested in advertisers.

You puzzled to ask, this kind of "the advertisement edition bit to set up the merchant" already ran the street, not bad BlueKai!

Wrong! BlueKai "Matchmaking" is not the advertising version.

, the Exchange center is mainly from a number of small web sites, to obtain a pile of traffic, members of the information, and then let other advertisers to mark the information to be bought!

So if you are a shopping site, besides selling things, do you know that there is another thing to sell?

If you are a completely do not sell the website, the traffic is very small also sell not to pay money, want to also sell other?

BlueKai will tell you, no, you can sell "members". You can not believe that, unless you are a member of the group can afford to buy 1-carat diamond ring of netizens, advertisers will rob it? In case my site is just a group of "love to see the girls otaku", or a group of "Love online exchange stickers on the dry things," will advertisers want to? This is the BlueKai, He ran to contact each of the small sites, signed, will also be the station's membership information Integration ", perhaps and other small station and together, perhaps they also split into several pieces, this information is not a buyout, but ongoing, small station members such as water slowly come in, BlueKai also like flowing water slowly extract new information. BlueKai will also see the "market value" of the information, as far as possible "classification", such as the list of some small sites can be categorized to "people who want to go to Hawaii","want to buy Ford Escape" ...

BlueKai, some small websites themselves profit limited, even do not know how to profit, but already have some basic traffic, these traffic "must be meaningful", it must represent a high homogeneity of the ethnic groups, and this group may be Google, Yahoo! such a large station unattractive, Look at a corner of the earth in some small industry, the eyes of some small advertisers, even more valuable than gold! BlueKai willing to be so enthusiastic to help small sites "fire", small Web site of course on this " The wealth of the world fell "gladly accepted, and those on the earth a corner of the special advertisers also really like these small sites to provide the membership list, because come to these sites and leave information, really ready to buy digital camera, want to make friends." BlueKai's "Focus" on the car site, travel sites, and a variety of shopping sites, these site theme of those related companies, relatively less familiar with the network, also can not buy the information, BlueKai to help the people on both sides of the "string" up. Therefore, if the BlueKai as a "two mass" problem to see (nonblank Mass in this article has introduced to), the beginning of an empty Web site what ghosts have no, who will come to let you set Ah! But small sites are "very good to talk", if some sites do not like members to be disturbed. BlueKai and Small website said, don't be afraid! BlueKai may only have one bid (see your needs). It's like wifly. There seems to have been a collaboration with vendors, every time you swipe, you will receive two SMS, one is the account notice, the second is advertising, but I have noticed that it seems to take only one ad at a time. So BlueKai help you find the "best fit" provider.

Of course, you say, this model sounds like the previous practice of selling email lists? What about the "privacy" problem? After all, this kind of selling information of the manufacturers if secretly sold, standing in Guanghua shopping mall, this BlueKai unexpectedly bold openly sell!

The good thing is, BlueKai obviously expected this, so in September, while no one noticed, BlueKai also rushed to complete an interesting system, so that users can see who their information is used, can "donate the money to charity." I think it's pretty ingenious, bluekai that they "do not want to make money from this system," should be just a word, anyway BlueKai put this kind of opt-out option over there, and finally perhaps only 10% of the customers will really go to their privacy "point off" to charity, the remaining 90 % perhaps still don't know BlueKai existence!

This case reminds us of one thing: Internet marketing of many of the players of the market, including Business-to-business platform, consultants, agents, we have a firm position, the next step is to go to the "upstream" to do, you will find that a network marketing companies, the larger the more it seems to " All want to do ", from the keyword agent to do consultant, stand ..., from advertising agencies also want to become media agents, players and referees all eat down, but the problem is that internet marketing or" effectiveness "the most important, this effect relies on the" network "is like the volcano next to the continuous movement of the Earth's crust, to make themselves a huge monster instead "Wide but not fine", take last year's briefing in this year, the internet trends such as loach, can not grasp the latest effective methods. BlueKai also believes that the current trend in the Internet marketing industry is not integration, but "disaggregation", that the internet marketing industry, like the 3C hardware industry, will turn into a horizontal cut into a finer value chain, and they have made up their minds to specialize in "information delivery".

The other thing that BlueKai also teaches is, look, what's on the internet? So far, the site is really a lot, and there are only a few successful, if entrepreneurs can come to think about, these are already in hibernation small sites have something to " Sell ", to help these sites to make some money, it is like BlueKai, instant get more than 10,000" partners "to help you open the territory, combined to raise a 13-person company is not difficult.