Liu Xingliang: The new media empire strategy of the divided media

　　March 1 morning, the media in Shanghai held a press conference announced that the capital contribution of not less than 225 million U.S. dollars to buy and China's largest internet advertising and interactive marketing service provider Good company, fully into the network advertising marketing market. It is reported that the media will be 70 million of dollars in cash and the value of 155 million U.S. dollars in the media share of the total shares of the latter. If the 12-month period from April 1, 2007 to March 31, 2008 is good to reach a specific revenue target, the media will pay 75 million of billions of common shares.      through the river (the CEO Jiangnan Spring) Sea (good President Hailong) confluence, the media will be across the outdoor television and the Internet two of the most promising new media platform. As Alibaba Group CEO Ma Yun said, "Jianghai confluence of the Internet advertising industry can generate unlimited reverie." "The focus of the two years non-stop mergers and acquisitions, including the acquisition of mass media, the framework of media and Jinkaiwei, so that the media has perfected its Life Circle Media Group Network." After the completion of the acquisition, the media officially integrated the building TV, store terminal TV, apartment elevator posters, mobile advertising network, outdoor led, theater advertising and internet advertising, such as diversification, distribution, and the combination of media network, a China's largest life Circle media group has surfaced.      behind this dazzling mergers and acquisitions, in fact, has been the distribution of media planning for a long time in the future of the new media map.      with the gradual establishment of new market subjects in the media industry, the media industry has become increasingly vocal in opening up new security channels and establishing an orderly new media market pattern. Industry insiders agree that the footsteps of the new media market are approaching.      the following set of data records the media outlets to develop new media market, a solid footprint: January 04, 2006, divided into 39.6 million U.S. dollars acquisition framework media. The audience wants to be able to create outdoor life Circle Media Group, the acquisition of frame media to the original network on the basis of new high-end apartment media resources, the framework of the media is also a high growth, sustainable development of the company, and the integration of the advantages of the audience is obvious. January 8, 2006, divided the media 325 million U.S. dollars merged together. Through the strong acquisition of outdoor media, the audience will use multiple brands in the future, each brand will have different meanings. At present, the company's product line has covered the building TV, community TV, outdoor large screen and other fields, the three brands will have different positioning and meaning. June 20, 2006, the media outlets 30 million U.S. dollars to buy Kai-Wei point. In the cohesion of so many clicks, the focus of wireless will be introduced to the picture banner and text links to the main point to SMS, MMS, WAP push-oriented direct, as well as promotional media multi-levelSue and other products. August 31, 2006, the media acquisition of the theater advertising company ACL. 　　At present, the media's cinema network has covered more than 120 cinemas nationwide, the box-office revenue of these cinemas accounted for about 85% of the country, after the completion of the acquisition, ACL will be renamed as the Audience "theater network." Within a short time, the media in order to make the industry surprised the speed of the new media to complete the layout, the construction of a building including television, Terminal TV, apartment elevator posters, mobile advertising network, outdoor led, theater advertising and internet advertising business, including the relatively complete new media industry pattern. In the acquisition of internet advertising giant good advertising network, the media's "New media empire strategy" again aroused the industry's attention and admiration.      as we all know, the new media is a large investment, long payback period of long-term industry, the media can be in a short span of two years to create the embryonic form of the new media empire? According to the non-famous It commentators Liu Xingliang speculated that is due to the media in the capital market in the preemptive force.      after more than two years of plotting, the bright future of the new media is already Jason Sight, then in this process, what role does capital play?      development of new media, the need for a large amount of capital investment, tens of millions of or even billion. In a society where the division of labor has become highly socialized and no longer closed, it is almost impossible to rely on one's own accumulation to accomplish the task of expansion. As early as more than 100 years ago, Marx said: "If you have to wait to accumulate to make certain individual capital grow to the extent that can build a railroad, then I am afraid that until today there is no railway in the world, but through joint-stock companies in the blink of an end to do this thing." "The new media era is playing zero-speed games, in every field, the market admits only No.1." Time is the biggest price, how to stand the wait? Therefore, the best way to spread the new media business is to make full use of the capital market resources, the use of capital operation means, for their own blood transmission, speed up expansion, to do large-scale.      Media has formed a good start in the new media industry through the marriage of capital and a series of mergers and acquisitions. "Good wind by virtue of force, send me to the Qingyun", we have reason to believe that the future of China's new media empire leader even if not belong to the media, it must be good at skillfully borrow capital of the force.    more articles, please click on Liu Xingliang's blog Http://blog.sina.com.cn/liuxingliang