Liu Xingliang: Why don't you do the shopping site

Do not know what wind trends this spring, a few days, a few friends are consulting me can do shopping sites, each have their own idea, each has its own path.

I can not say that do not have the opportunity to do shopping sites, can only be tactful to tell them, now the entry threshold for shopping sites is relatively high, unlike the previous two years.

Needless to say, new entrants, even the portals are not good at E-commerce. Last June, Sohu officially closed the original E-commerce platform, "Sohu Mall." Prior to this, Sohu has been selling consumer goods online, including books, health care products, video, music and computer equipment, and to provide users with product delivery services. Now, Sohu's shopping channel also directly points to Taobao.

has been a huge expectation of E-commerce, and now has become a major web portal weakness. November 2001, Sohu High-profile launch of Sohu Mall, Charles Zhang has said to make its business scale in 1 years over the network of excellence. Sina has also said it expects its online mall to become another pillar of business beyond Internet advertising and wireless value-added services. But now Sohu has stopped its e-commerce business, Sina's former CEO Yan made it a mistake to enter E-commerce. NetEase in the three major portals has taken a more cautious approach-offering only product introductions and not providing services such as distribution and payment. This is true of the

Portal, and what about the new guys? It is suggested that a friend who intends to enter the shopping field should consider it for five main reasons:

First: The forerunner is already very mature. For example, in the field of business, last year when the non-publication will be the first time more than its traditional main project book audio and video sales. Again, such as business-to-business and Consumer-to-consumer areas, you can do Alibaba and Taobao? Even some market segments of e-commerce sites, people have already captured the bridgehead. For example, mobile phone online shopping, it is estimated that it is difficult to exceed the first two strong Beidou mobile phone network and hung-Shin mobile phone network.

Second: Manufacturers and consumers have been rational. Two years ago, casually find a few manufacturers, open a tea party, a long day of new concepts, will be elated, red with you to imagine the future, to give you a good price, give you the first a huge market costs. Unfortunately, this era is gone. Consumers are the same, we have been more rational.

Third: to meet the requirements of manufacturers and consumers need some input. To make a decent shopping site, have a decent façade. If in Beijing, this is a big investment. In addition, for example, Ctrip has a 1600-person call center in charge of hotels and air tickets, this is how much money? Not to mention promotional expenses.

Fourth: payment issue. "Corresponding to the development, the electronic Payment ' security ' problem is also quite prominent." "Internet Prestige Group Financial Products Department Director Guo Shuhua survey data, the Netizen does not use net silver reason, 61.2% is aThe security of the heart trading, 42.7% of the people concerned about the disclosure of personal privacy. To be blunt, netizens still hold distrustful attitude to the security of bank card online payment.

Fifth: After the Internet business from the incubation period into the growth period, its business division of Labor presents a growing trend of refinement. In the business model gradually mature e-commerce field, entry threshold has emerged. The reason for

is clear, if you have to enter the market, look for a niche that is not yet mature. However, opportunities are always found out by themselves.