Liu Yibin Square Dance Teaching net actual case to SEO inspiration

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Recently Seovip and Baidu SEO Guide founder Liu Yibin on the site to share a square dance teaching network of SEO actual cases, which is also a relatively successful SEO case, just six months of time to square dance this hot keyword to do the third place, because the first is Baidu video, So it can also be said to be the second place in nature, for in the short term it is very powerful, so here Shao Jun also through a simple analysis of this SEO case for us to do some SEO inspiration.

Square Dance Teaching Network SEO basic situation (click to view larger image)

The image above is the webmaster tools in the SEO query tool to query the basic information of the site, can see the domain name age only 6 months, PR3, Baidu Weight 6, Baidu traffic forecast 10,006, and this expected traffic is the main source is the key word square dance, square dance this keyword Baidu index of the last one months mean more than 67,000, There are more than 80,000 indices in recent days, the highest time there are more than 140,000, through the word square dance is estimated to get 10,000 + IP, plus other words of some SEO traffic, estimated every day through the keyword to the SEO traffic also have to have more than 10,000, for a six months of the site, has been very good, The following is a few simple SEO analysis of this station.

I. Content architecture and Layout

Keyword analysis

Square Dance for the axis, the keyword expansion, divided the square dance and the square dance Team two main columns, in addition, we also added two related columns of square dance and square dance, so that the content of the website is richer and the information needs of the users can be satisfied, under each column, such as a single dance page under the Dance Dance of the square, Have aggregated the dance related content, such as Dance dance from which the team, dance teaching, dance information, as well as other dance of the secondary navigation, so that the whole site is a good highlight of the square dance the core word.

Keyword Mining

Mainly through the Baidu Honeycomb system for the acquisition of keywords, can be a good display of keyword search, but also reduce the number of other ways of keyword mining work, this SEO work in the keyword mining (especially mining long tail keywords) is very helpful and reference value, Then the content is updated by digging out the keyword.

Keyword layout

As in the previous keyword analysis, is the square dance for the axis of the keyword expansion, and from the entire site, the key word layout is very compact, although focused on the square dance keyword, but also easy to appear a bit of deliberately optimized traces, such as our general navigation in the first link is to the home page, Most websites will get used to "home", square dance Teaching network is the use of the key words square dance as a link to the home page text, this should be considered the optimization factor, but for ordinary netizens may have a certain click interference, personal feeling if it must include square dance with square dance home may be better.

Ii. Content Construction

Building Content with Keywords

Square Dance as the core content keywords, then the targeted deployment of dance and dance team content, while the square dance and square dancing information can be regularly updated columns, in the solution to the content of the site requirements, but also better to do a good job in the SEO optimization, but also to solve the needs of the site update.

Mining content through keywords

As you can see from the shared documentation, the content of the update is mainly around the key words dug out, through the keyword can better dig out more content, after all, can dig a lot of channels, a good solution to the content of the updated direction, such as dance information, dance team information, as well as the square dance related news information.

Original integration of content and micro-innovation

Digging out the content of the selection and collation, and some of the content of the integration, some editing rewrite, and some are original collation, because of the wide popular square dance, the content of the channel can be dug is very rich, such as QQ space will be someone to write original content but not necessarily by the search engine included, And that's exactly what the site needs.

Make good use of navigation

You can see whether the home page, column pages and a single page, are used to the secondary navigation, not only to meet the needs of navigation, but also to meet the needs of SEO.

Third, outside the chain construction

resource-type external chain

As mentioned in the document, the chain is mainly from the support of group friends, such as the link Exchange Site friends, or add a single chain, there are internal pages of friends chain swaps, as shown in the picture above is the section of the link area links, as well as the secondary navigation, this kind of friend chain mode in the channel more sites have to use, such as the inside page for the inside page, Internal pages for the home page or between the pages of the cross links, and so on, can effectively improve the internal page ranking.

High Authority friend chain

Through the chain of Baidu analysis tools can be seen, this site outside the chain number, although not many, however, there are a number of high authority outside the chain, such as 4399 news channels, 360 sports navigation, 39 Health Hall, China Network Health channel, such as high authority of the outside chain, such as the General SEO estimate is only the envy of the part, This needs very good network resources to be able to obtain, this kind of outside chain quality Needless to say, to square dance this kind of popular keyword ranking promotion nature is very effective.

Extensive outside chain construction

In addition to the highly authoritative outside the chain of resources, friends of the chain, classified information, blogs, forums and other more commonly used outside the chain construction channels are also useful.

Iv. Some inspirations for SEO

1, keyword positioning and excavation is critical

The general idea is to decide the content layout of the Web site, through the content of the keyword mining, the content to build good keywords.

As you can see from the documents shared by Liu Yibin, his original intention is to build the station from the life-square dance, and with the square dance popular, and the search for the square dance is very high, which also let the establishment of the site has a very good goal and direction, to square dance as the core keywords to expand the subdivision, This can be very clear analysis of the site's column structure, through the keyword analysis of the site needs which columns, each column needs what content.

2. Content architecture is very important

(1) Clearly clear URL structure, whether it is for users or SEO is very important; (2) The site's column deployment determines the direction of the content of the site, clear classification can reduce the later content deployment of the trouble; (3) The correlation construction is also very important in the content construction, each classification strictly deploys the content of the classification, The core keywords are highlighted by the whole related content construction, (4) The aggregation of the content is very important, such as the article aggregation of the similar content, the sub navigation aggregation of the same class directory.

3, the internal link construction is very important

(1) The use of bread crumbs navigation, generally speaking, the content site will have this function; (2) the keyword link in the article content, some homepage, some column page, on those pages this is also outside the chain construction; (3) The secondary navigation can act as a text index, guide the user clicks, also can drive other pages index, Increase the transfer of weight between pages, and improve the collection.

4, the chain is still the focus of the ranking

From the Liu Yibin public several websites, whether it is BSG Forum, SEOVIP, or square dance teaching network, the role of the chain in ranking is very obvious, of course, also explained the authority of the chain and quality is very important, at the same time the wide degree of the chain ( The wide range of URLs and external links to the site's wide range: multiple URLs, multiple sites, the chain of different forms (keyword links, url links, plain text URLs) is also needed attention, can not be too single.

5. Other details

Reference The reasonable use of H1 label, highlighting the weight of keywords on the page; (2) The use of nofollow reduces unimportant pages and irrelevant links are passed weights and spiders crawl; (3) Good host is very important to view the square dance teaching network under the same IP site, has motel Hotel official website, Jiangsu TV stations and other authoritative sites on a server, and authoritative site with the IP under the friendly degree of promotion is also very helpful.

V. Remarks

1, because the article is written before today, the query found that the square dance teaching network key words square dance rankings have dropped, the current search square dance ranking in 11 places.

(March 22, 2013 late update: Since the Baidu ranking of the square dance down to 11, Baidu weight is also sharp drop, from Baidu weight 6 to 3, while Baidu estimated flow from 10,006 to 980, while the square dance Baidu Index also reached 74,000, which also explains the Baidu Weight query tool Baidu query to the weight and ranking of the key words of the Baidu index is closely related, if you want to improve the site's Baidu weight, on the one hand, improve keyword ranking is the key, while improving the ranking of the key words in the Baidu index is also very important, Baidu before the weight just came out of a lot of sites in order to increase the weight of the value of the use of the brush Baidu Index to achieve, however, a garbage keyword index brush to tens of thousands of is not equal to bring traffic, need more keywords to bring SEO traffic is kingly, rely on a single keyword or more difficult to obtain a stable SEO flow. )

2, through the two-day query comparison, the current square dance teaching network has replaced the server, the current with IP under 67 sites, of course, most of them are some of the larger web site.

3, we now see the square Dance teaching network is a new version of this article is a combination of new and old version of some of the merits to analyze, the old version can be viewed through the site History view tools, and the new version of Robin also said there are some problems, do not blindly imitate.

Unless noted, the article is Shao Jun blog original, welcome reprint! Please specify this address, thank you.

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