Liu Zijun: 3 suggestions to solve the bottleneck of the development of the construction station company

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Recently, I have been working with several construction stations to discuss the future of our company. Problems include: development of space, new business, customer churn rate, the balance is difficult to recover, and so on, many people do not see this industry, and hope to find new opportunities. So have the idea of writing this article, Hope Iven Mutual exchanges, if you are interested in the development trend of the company, Welcome to login Liu Zijun blog to communicate with me. In 03, he entered a construction station company, at that time the company is like a small studio, just a few people, plus a few business, a total of 10 people are not, and we do not have detailed division of labor, is usually a person to do a website, not as now divided into art, front-end engineers, programmers and other positions, At that time I was responsible for the construction of 3 sites, but also responsible for the revision of the company's website, the fledgling I thought this workload is normal, may be not adapt to their own, so in order to catch the progress of overtime is inevitable.

When I worked for over a year, found that many colleagues are constantly replacing, the company turnover is very large, at this time I began to find a situation, our work and so sitting in the office of the factory workers, every day in the tedious production of products, customers use Products (website) but not better to operate it, The site will wait until the domain name expires, and its own value can not be reflected in a little. Finally, a colleague said to me: "The core of the company is people, as long as you will do the site, do not do the same, as long as you can pick up the business, you can take orders." "There are really a lot of small workshops and new construction stations that come out of this."

Construction station industry These years

Now many open source free system is becoming more and more perfect, the function is more and more powerful, as long as will change Dedecms, Shopex and sing series of products, you can undertake any website construction project almost, even the bigger project can. You just understand the art, understand a little program (even only know some web code), you can pig and other places to take orders. It may take a few people to complete the site or a large site, now as long as fewer people or even 1 people can complete. and personal or small workshop, technical experience and strength are very good, coupled with cheap fees, can be said to the regular construction of the company's business hit a lot.

Beginning in 2005, some of the company began to transform the site to do SEO optimization, SEO is still very popular, Baidu on the key words control, basically the difficulty is not high, SEO service is to ensure that certain words can be ranked first page or before several, but now the search engine is increasingly perfect, On the quality of search results are strict, SEO optimization cycle is constantly lengthened, coupled with the uncertainty of keyword rankings, SEO business has become a content to do more easily to the search engine recognition and enhance the experience of the Web site services. There are a lot of building companies in the company to learn SEO friends, they jumped out to take orders, or go to other relatively large network companies to work, when I began to feel that the establishment of the company to assume the role of Internet training institutions.

2008 Beijing-east, where customers, wheat bags and other e-commerce sites, the rise of the rapid, related reports, so that the client website has become a hot investment, a lot of traditional enterprises began to join the ranks of the enterprise, when many of the establishment of the company's transformation to do e-commerce outsourcing and network marketing outsourcing, For traditional enterprises to provide integrated e-business solutions. But such a model can only help the customer's enterprise into the consumer industry, can not long-term cooperation, because for enterprises, they prefer to do their own, after all, some sales and other core data do not want to let other enterprises know, when the business is on the rise, they will give up with the establishment of the company to choose their own to do. And some of the construction station company took the advertising fee, casually promoted to forget, simply ignore the effect, advertising costs have gone on to ask customers to take, this also hit the customer's confidence in the package business, so that the establishment of the company's business is again challenged.

Three suggestions for long-term development of the company

1, increase the actual combat training program

Construction Station Company is actually a natural learning and training platform, because can not give a high salary, so the request will be relatively low, very suitable for beginners to learn while doing. The construction station Company may increase the actual combat training course suitably, and absorb two kinds of people, the first is inexperienced or not understand the personnel, let them come in to enroll in the curriculum, of course, the training is to charge, while learning to do, and then to some simple customer site to let them practice, the second is experienced talent, in addition to daily work, You can also bring new students to learn, of course, in addition to wages to give them additional training income, so that the internal formation of a balance within the enterprise. New people learn something through training, the master as a result of more income and continue to stay.

2. Self-built projects

In fact, the establishment of the company has technical art has sales, as long as there is a good idea, you can start a website project, have a certain strength to build a regional news site or industry sites, and so on, especially the industry site, in recent years are particularly popular. The strength is not too strong can find some products back to build a business shopping mall, selling and selling things, if your company has a promotion or SEO business is better to do.

3, the integration of cooperation resources

Generally do 2-3 years down the establishment of the station company, will have a certain customer resources, and a wide range of customers, you can put some of these customers a common point or demand points out, and then you can use these resources to work with other companies to form their own new business income sources. For example, your customers have procurement needs, you can with a number of related enterprises and websites to help their customers pave the road to earn service fees. This is only for example, and the mode of cooperation can be more diversified.

Here I just provide some general ideas, details need to be in accordance with the actual situation of the enterprise, if you have a better idea, but lack of some sparks, you can login Liu Zijun blog and I exchange.

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